NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,504 products

25,183 reviews

72% would repurchase

Recent NYX Reviews

Concealers -NYX -HD Photogenic Concealer Wand (All Shades)

on 12/12/2017 7:55:00 AM


Not a fan. It's not the worst concealer I've had but it just doesn't work for me. It looks okay at first but ends up being all chalky and just meh. Plus I bought the wrong shade, so I'll be able to use it only in summer.
I like the Sephora brand High Coverage Concealer wand a lot more but it's quite expensive for a concealer so I was hoping to find something cheaper... I'll have to keep looking.

Primer/ Corrector -NYX -Makeup Setting Spray - Matte Finish

on 12/12/2017 1:45:00 AM


I am a bit surprised by the low rating for this product. For me it works quite well. It sets my make-up, creates a long lasting matte finish as promised. It is also absorbed quickly.

For the price, I'd say it goes beyond the expectations.

1 of 1 people found this helpful.

Eye Shadow -NYX -Hot Singles Eye Shadow (new formulation)


I bought two of these because there was a sale going on at Ulta and the colors/packaging drew me in. I got these in "Bad Seed" (red) & Epic (purple). I did use another one in a gray shade a long time ago but I cannot remember what the name was.

I swatched them both, not very good but you can't always judge by a swatch on the arm.

I've been using Epic for quite some time but it's kind of difficult to apply. I always use eye primer but this requires applying it to the eye at least 3 times. It's very sheer and I didn't care for it. :/ it ended up going in the trash.

All in all, the packaging is cute but it's not worth the money and the color payoff isn't that great.

I'm going to try to use "Bad Seed" and give an update, but I don't have high hopes for it.

Lipstick -NYX -Lip Lingerie

on 12/11/2017 6:43:00 PM


I’ve bought two different shades of this product (Bedtime Flirt and Lace Detail) and the former had a significantly drier formula right out of the gate, to the point where I had to chuck it. While I do like the product, I’m iffy about buying more, because nudes are so difficult to pin down on my lips.

Other -NYX -Pro foundation mixer


I've only tried the white mixer so far. I really do like it- It's great being able to choose a formula and match it to me (within reason, of course) instead of buying a foundation I don't *love* just because it came in my colour. I hasn't affected my foundation performance or staying power at all either, although I'm only about a half a shade to a shade too pale for my teint miracle foundation so I don't have to use too much of the white mixer. I'm not sure if it would be different trying to bring a foundation up/down more than that, though. It can be a little difficult to blend with more dewy foundations, I always have to check that it is *all* mixed in, but it's not anything crazy.

2 of 2 people found this helpful.

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