NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,500 products

25,130 reviews

72% would repurchase

Recent NYX Reviews

Foundations -NYX -HD Studio Photogenic Foundation

on 11/17/2017 11:18:00 AM


I like this product, I've purchased it in two shades, kind of hard to match my neck as my face is way whiter so bronzer of some kind is usually required.
I'm not the best at doing make up, so some days it looks great, other days it just looks ok. I find if you take your time with the application it looks better (probably true of everything).
In my opinion it offers full coverage, it is pretty lightweight and compared to other foundations the price is really reasonable. I think for every day wear this drugstore product is a gem.

Concealers -NYX -Dark Circle Concealer

on 11/17/2017 9:47:00 AM


I’ve tried so many times to make this work because I hear so many people talk about how great peach correctors are for dark circles. It does almost nothing for my circles and it makes my concealer crease something awful! Definitely not the product for me.

1 of 1 people found this helpful.

Eyeliner -NYX -Jumbo Pencil in Electric Blue

on 11/17/2017 8:40:00 AM


Was really excited to try this product but it did not deliver unfortunately! I got this in the purple shade, its easy enough to apply but once you apply it it doesn't dry quick enough and before you know it it was all over the top of my eyelids.
I've tried it a few times thinking that it would somehow improve but it didn't, I'm glad it wasn't expensive as I'd be bummed.
Knowing that it smudges and smears makes me self conscious wearing it in public wondering if I have purple eye liner all over my face!
I really really like NYX and this product has been their only product to let me down.

1 of 1 people found this helpful.

Concealers -NYX -HD Photogenic Concealer Wand (All Shades)

on 11/17/2017 8:34:00 AM


I really like this product, I use the C2 shade as I'm pretty pale. I used to use the MAC concealer which is great but it was too pricey for me so this is a good alternative!
Easy to apply, no smell, stays on well, overall definitely worth a purchase for the price!

Primer/ Corrector -NYX -Pore Filler


I use this on top of NYX angel veil primer just over the spots where my pores are larger than the rest of my face. This primer comes out of the tube weird as hell, like nude colored cottage cheese. But it works! I let my face primer dry/set before I use this pore filler. I use a tiny little bit of it, warm it between my index and middle fingers, then tap/pat it over the area. I don't recommend rubbing this one in, it doesn't leave a nice finish when you do that. I wait for that to dry then apply my foundation. This makes my skin look crazy good, like I'm wearing an instagram filter in real life! I always get compliments on how smooth my makeup looks when I wear this stuff. It does cling to dry patches though, so I use a skin oil under my moisturizer and that solves that issue.

2 of 2 people found this helpful.

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