NYX

NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)
www.nyxcosmetics.com

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4.0

1,499 products

25,052 reviews

72% would repurchase

Recent NYX Reviews

Highlighters -NYX - Born to Glow Liquid Illuminator - Sunbeam

on 10/23/2017 2:38:00 PM

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My worst purchase from NYX, really cheap and shimmery looking ‘highlighter’ that will not last you even a couple of hours. The shade Sunbeam is really cute but I’m really disappointed in the product itself.



Highlighters -NYX - Away We Glow Liquid Highlighter

on 10/23/2017 2:33:00 PM

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It’s sooo amazing! It can perfectly last for 14 hours, sometimes I may even fall asleep with it on my face and when waking up I will still be glowing. 100% recommend and will keep buying it.

1 of 1 people found this helpful.


Cleansers -NYX - Stripped Off Micellar Water

on 10/21/2017 12:29:00 PM

What MiaGator said. Doesn't do much for removing makeup, even non-waterproof. Maybe if I were to try applying it three times instead of two, but 1) I wouldn’t bet on it, and 2) why, when others work on the first pass? Oh, and this was with eyeliner pencil and shadow, both from NYX.


Brows -NYX - Eyebrow Cake Powder - Dark Brown/Brown

on 10/20/2017 11:51:00 PM

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Is it the BEST cake brow powder out there? As far as quality, probably not, in comparison with higher-end (and more expensive) renditions from other brands. However, it is in my opinion the absolute best value. The formula of the wax and two powder colors is very good, and certainly superior to other products within the same price range. It does have a tendency to fade over the course of the day, but nothing that can’t be solved with proper priming and/or setting. On days when my skin is particularly oily, I’ve experienced some smudging, but probably would have been fine if I reapplied setting powder midway through the day. Honestly, I’d rather pay $6 for a ‘very good’ product that requires a little extra effort, rather than pay $40 or so for the top quality. I decided to buy Benefit’s new Foolproof Brow Powder ($25) in the darkest shade and granted it doesn’t come with any wax but the pigment of the powder was absolutely awful- barely visible on my fair skin. I’m constantly impressed by what I perceive as the added value NYX brings by minor add-ons that other brands overlook. Rather than just having a pot of one powder color, this products comes with the wax AND not one but two complementary shades, which when you think about it means there are many ways you can vary your brow result. Usually I dip in the wax and pick up the darker shade to define the arch and create a line under the outer 3/4, pick up a bit more wax and the lighter color to line the inner ¼ of the bottom, and then without wax use the darker powder to define the tail and the lighter one to fill in. Sometimes I’ll use their brow wand thingy first to make the look more natural. This creates a polished but not overdone effect which I prefer over all the totally painted on pomade look that is so popular these days. If my approach is too much effort (though I think it’s worth it) you can always just use one or both powders without wax to quickly fill in sparse areas. One more added bonus- if you’re not a product junkie or just don’t feel like toting a complete makeup bag or kit around, you can do a quick one-color basic eye look by using a fluffy brush to blend the powder through your crease. If only I could write papers for school as enthusiastically and in depth as I can write about NYX’s cake brow mini palette....better get back to work 😫 but hope this helps!!

2 of 2 people found this helpful.


Lip Liners -NYX - Retractable Lip Liner (all shades)

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I should start this off by saying that I absolutely adore NYX. They are killing the drugstore makeup game. But sadly I just don't like this lip liner. I bought it in the shade Dark Red to wear with my NYX Snow White lippie. It's a lovely color, and it really stops lipstick from bleeding or feathering. However (and this is the deal breaker for me) unless I over-balm my lips, this product drags across my lips terribly! And it breaks, even though I don't use a lot of pressure when applying it. I just bought it about a month ago, and have only used it about 5 times, yet I'm almost down to the end of it because it keeps breaking off. I find that unacceptable! I will stick to NYX's slim lip pencils, as I'm never dissatisfied with them.

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