NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,512 products

25,292 reviews

72% would repurchase

Recent NYX Reviews

Lipstick -NYX -Lip Lingerie

on 1/16/2018 4:25:00 PM


Formulas really long lasting not a huge fan of the applicator it’s a straight wand w/o a slant, which makes it hard to apply with. Overall good product, exotic is the only colour I can wear though

Brows -NYX -Auto Eyebrow Pencil - Dark Brown EP05

on 1/16/2018 1:58:00 AM


This product is crazy good! It's my holy grail also so cheap only 4 dollars at Walmart. I have oily skin and thus product stays on all day and it's very true to color u just need to press harder for more pigmentation. The brush is not the best but you can use it to distribute color a bit. Great for people on a budget who want full eyebrows.

Lipstick -NYX -Liquid Suede Cream Lipsticks

on 1/15/2018 6:49:00 AM


I was so excited to try these but I was disappointed when I applied to my lips with the doe foot applicator. The liquid was so thick, slippery and all over the place. Dabbing product to the back of my hand and using a lip brush was the only way it would apply properly with a lip liner. I used a matching NYX lip pencil.

SIDE NOTE: I ended up dabbing some on my cheeks and when blended perfectly in with an ELF Small Stipple Brush it worked beautifully, I was in LOVE!! I do recommend these as liquid blush. On the lips it requires better application techniques than just a doe foot. The longevity is okay but not great on lips. On cheeks it lasted all day.

3 of 4 people found this helpful.

Brows -NYX -Micro Brow Pencil

on 1/15/2018 3:22:00 AM


this is a great brow pencil. especially if you are a person who likes to be frugal but still are into makeup. it's a bit hard, which makes it nice because it doesn't deposit too much color at once, making it a bit forgiving. i used to get it in blonde, but it's a bit warm toned, so i switched to taupe and it works better. the blonde brow mascara still looks good over taupe.

2 of 2 people found this helpful.

Brows -NYX -Eyebrow Gel

on 1/15/2018 1:31:00 AM


My hg! Perfect to create definition & fullness into eyebrows

2 of 2 people found this helpful.

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