NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,499 products

25,049 reviews

72% would repurchase

Recent NYX Reviews

Brows -NYX - Eyebrow Cake Powder - Dark Brown/Brown

on 10/20/2017 11:51:00 PM


Is it the BEST cake brow powder out there? As far as quality, probably not, in comparison with higher-end (and more expensive) renditions from other brands. However, it is in my opinion the absolute best value. The formula of the wax and two powder colors is very good, and certainly superior to other products within the same price range. It does have a tendency to fade over the course of the day, but nothing that can’t be solved with proper priming and/or setting. On days when my skin is particularly oily, I’ve experienced some smudging, but probably would have been fine if I reapplied setting powder midway through the day. Honestly, I’d rather pay $6 for a ‘very good’ product that requires a little extra effort, rather than pay $40 or so for the top quality. I decided to buy Benefit’s new Foolproof Brow Powder ($25) in the darkest shade and granted it doesn’t come with any wax but the pigment of the powder was absolutely awful- barely visible on my fair skin. I’m constantly impressed by what I perceive as the added value NYX brings by minor add-ons that other brands overlook. Rather than just having a pot of one powder color, this products comes with the wax AND not one but two complementary shades, which when you think about it means there are many ways you can vary your brow result. Usually I dip in the wax and pick up the darker shade to define the arch and create a line under the outer 3/4, pick up a bit more wax and the lighter color to line the inner ¼ of the bottom, and then without wax use the darker powder to define the tail and the lighter one to fill in. Sometimes I’ll use their brow wand thingy first to make the look more natural. This creates a polished but not overdone effect which I prefer over all the totally painted on pomade look that is so popular these days. If my approach is too much effort (though I think it’s worth it) you can always just use one or both powders without wax to quickly fill in sparse areas. One more added bonus- if you’re not a product junkie or just don’t feel like toting a complete makeup bag or kit around, you can do a quick one-color basic eye look by using a fluffy brush to blend the powder through your crease. If only I could write papers for school as enthusiastically and in depth as I can write about NYX’s cake brow mini palette....better get back to work 😫 but hope this helps!!

Lip Liners -NYX - Retractable Lip Liner (all shades)


I should start this off by saying that I absolutely adore NYX. They are killing the drugstore makeup game. But sadly I just don't like this lip liner. I bought it in the shade Dark Red to wear with my NYX Snow White lippie. It's a lovely color, and it really stops lipstick from bleeding or feathering. However (and this is the deal breaker for me) unless I over-balm my lips, this product drags across my lips terribly! And it breaks, even though I don't use a lot of pressure when applying it. I just bought it about a month ago, and have only used it about 5 times, yet I'm almost down to the end of it because it keeps breaking off. I find that unacceptable! I will stick to NYX's slim lip pencils, as I'm never dissatisfied with them.

Loose Powders -NYX - HD Studio Finishing Powder

on 10/19/2017 12:38:00 AM


Good product. Great price. Don’t go wasting your money on some expensive powder. This one does the job.

Lips -NYX - NYX Slip Tease Lip Oil

on 10/18/2017 3:01:00 PM


HOLY GRAIL BATMAN I love this lippie. I own this color in WOKE UP LIKE DIS and it makes me feel PRETTY. Like others have stated, this is basically Lip Lingerie (but better). It has more of a thin, oily, whipped texture and goes on very lightly. Its better to build up little by little to desired opacity with these to avoid patchiness. I bought Fire Dancer previously and returned it to Ulta because it was a little patchy, but I'm certain upon reading reviews it was my fault for the patchiness and I wish I hadn't returned it so quickly. I apply it with my finger tip little by little and blend it really well. This gives me huge full lips and causes a "blotted" effect which I LOVE. Probably going to treat myself to more colors this week tbh.

2 of 2 people found this helpful.

Primer/ Corrector -NYX - Shine Killer

on 10/18/2017 11:18:00 AM


I’m genuinely surprised to see such negative reviews of this! I personally really like it.
It’s a standard clear silicone primer that makes your skin feel really smooth. I find foundation applies really nicely over it.
As far as extending make up wear time, I do notice a difference when I use this versus no primer. It allows my make up to wear evenly, as opposed to no primer where my forehead would break down very quickly with oils and my cheeks appear dry (thank you combo skin). Instead this helps control the oiliness and the breakdown of foundation, and also diminishes the dryness of other areas.

2 of 2 people found this helpful.

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