NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,512 products

25,295 reviews

72% would repurchase

Recent NYX Reviews

Lipstick -NYX -Matte lipstick in Whipped Caviar


Whipped Caviar is a mauvey MLBB kind of color that works so perfectly with a variety of makeup looks. The texture is very smooth and buttery, and it feels comfortable on the lips. It isn't ultra-matte, but more of a satin-y matte like UD Vice lipsticks in the Comfort Matte formula. This is a very easy to wear shade for me (somewhere between NC10 and NC15), and on deeper skin tones I think it would be more of a true nude. It wears nicely and it feels like nothing on the lips. This is a great every day kind of lipstick, office-friendly without being pink or beige, and super-affordable.

1 of 1 people found this helpful.

Loose Powders -NYX -HD Studio Finishing Powder

on 1/17/2018 12:01:00 PM


I have normal to dry skin, and I don't wear a lot of foundation. My goal is either to set my BB cream with some concealer (usually no under eye correcting except a bit of BB cream) or just to mattify my skin after moisturizer if it looks ok because I like to be matte. I set concealer, under eye area and lids (if I choose to go shadowless) with a smaller brush and then buff everything with a dense kabuki brush.

I'd say this product can do these things but it is not comfortable to use. The result is just average. My lids become shiny very soon. I noticed that if I apply it in the same quantity as other powders it makes me feel much dryer so I learned to use it very lightly because it is easy to overdo. If I apply too much and my skin feels tight I fix it with some face mist. So I definitely don't recommend this to people with dry skin unless you use A LOT of moisturizer before makeup.

As some reviewers stated the powder is both light and finely milled so it goes everywhere and you can easily inhale it which I never ever encountered with any other powder. Also it gets between the lid and the jar so sometimes it won't close at once. The overall experience is messy and annoying.

I don't necessarily think this product is utter disaster and I will use it up but I definitely won't repurchase. If you want an inexpensive translucent powder that will not overdry your skin I recommend looking into Essence All About Matt compact and Lumene loose powder.

Lipstick -NYX -Lip Lingerie

on 1/16/2018 4:25:00 PM


Formulas really long lasting not a huge fan of the applicator it’s a straight wand w/o a slant, which makes it hard to apply with. Overall good product, exotic is the only colour I can wear though

Brows -NYX -Auto Eyebrow Pencil - Dark Brown EP05

on 1/16/2018 1:58:00 AM


This product is crazy good! It's my holy grail also so cheap only 4 dollars at Walmart. I have oily skin and thus product stays on all day and it's very true to color u just need to press harder for more pigmentation. The brush is not the best but you can use it to distribute color a bit. Great for people on a budget who want full eyebrows.

Lipstick -NYX -Liquid Suede Cream Lipsticks

on 1/15/2018 6:49:00 AM


I was so excited to try these but I was disappointed when I applied to my lips with the doe foot applicator. The liquid was so thick, slippery and all over the place. Dabbing product to the back of my hand and using a lip brush was the only way it would apply properly with a lip liner. I used a matching NYX lip pencil.

SIDE NOTE: I ended up dabbing some on my cheeks and when blended perfectly in with an ELF Small Stipple Brush it worked beautifully, I was in LOVE!! I do recommend these as liquid blush. On the lips it requires better application techniques than just a doe foot. The longevity is okay but not great on lips. On cheeks it lasted all day.

3 of 4 people found this helpful.

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