NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,501 products

25,144 reviews

72% would repurchase

Recent NYX Reviews

Brows -NYX -Tame and Frame Brow Pomade in Brunette

on 11/22/2017 3:54:00 PM


This is my Holy Grail brow product. So easy to get a natural look and the color is perfect for me. And it only takes a tiny tiny amount to get perfect brows! This stuff wears well and really lasts! I love the NYX better than any other brow product on the market and it’s sooo inexpensive. I find myself using this way more often than my higher end stuff and it’s easy to apply, perfect for newbies as well as artists. Save yourself some time and money searching for the perfect product and lean on this!

1 of 1 people found this helpful.

Concealers -NYX -Gotcha Covered Concealer


Geesh. Sheer or no coverage, greasy feel. Going back to Maybelline Fit Me wand.

Highlighters -NYX -Born to Glow Liquid Illuminator-Gleam

on 11/21/2017 7:04:00 PM


Gives my skin a nice natural radiance. I apply it to my nose, cupids' bow, chin and cheekbones.

Lipstick -NYX -Lip Lingerie

on 11/21/2017 5:50:00 PM


I have the shade Ruffle Trim and I adore it. If you have warm undertones to your complexion this medium peachy-reddish nude shade will look beautiful, it's so versatile too. My go-to color for summer and fall when my skin develops a natural peachy-gold tan. It is a close dupe for KVD's Lolita 2 (which I also love and alternate it with) , Lolita 2 is a touch darker, slightly more rosy and less muted. It doesn't last as long as Lolita 2 on my lips, but performs fine. Needs to be reapplied after eating, but the same goes for my pricier Lolita 2. I don't find it particularly drying, nor does it get patchy (I only own Ruffle trim, so I can't speak for the other shades). Colorpop is horribly drying on my lips, this stuff is awesome. When I'm paler (NC 15), this shade isnt as flattering and looks too dark, and I go for MAC Kinda Sexy and NYX Stockholm instead.

1 of 1 people found this helpful.

Brows -NYX -Micro Brow Pencil

on 11/21/2017 1:28:00 PM


Not my first choice for a brow pencil. I heard it was a great dupe for abh pencils too but I also found this to be much much harder, so if you tend to be unintentionally heavy handed with your brows this may be good for you. I like this pencil for traveling- it is easy to use and the color lasts all day. I do have to put a lot of pressure on the pencil to get color on my brows though.

1 of 1 people found this helpful.

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