NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,519 products

25,403 reviews

72% would repurchase

Recent NYX Reviews

Eyeliner -NYX -Slim Eye / Eyebrow Pencil - 901 Black

on 2/24/2018 2:25:00 PM


What good is a black eyeliner that's not opaque, even after multiple passes? It does smudge nicely, but with any deep or dark shade of eyeliner, patchiness is an instant dealbreaker for me. Next!

1 of 1 people found this helpful.

Lips -NYX -Soft Matte Lip Cream in London

on 2/24/2018 5:58:00 AM


It's a lovely colour but has no staying power

1 of 1 people found this helpful.

Mascara -NYX -Professional Makeup Worth the Hype Voluminizing & Lengthening Mascara

on 2/23/2018 12:45:00 PM


I actually really like the lengthening properties of this mascara. it's great with a lot of makeup or no makeup. I originally bought it because Tati on YouTube raved about it and I was unhappy with what I had. definitely a worthy recommendation.

Eyeliner -NYX -Seafoam Green

on 2/22/2018 9:41:00 PM

There are a ton of aqua/turquoise liners out there, but I was on the market for something greener than the usual shades in that color family. Seafoam Green is decidedly more green than blue; I'd categorize it as a lighter version of Crayola's "Jungle Green," with a pearly finish. It's just the *color* I was after, and I'll keep using it. However...it's not very pigmented. Honestly, it's impossible to get a completely opaque line, even after several passes. Seafoam Green gives a subtle "mermaid" look, if that's what you're after; it'd be really cute on a little girl, and absolutely ideal for an almost-no-makeup look that still has that aquatic edge. I like it best with an exaggerated "cat eye" flip, so that it's more noticeable under my mascara. I'll keep looking for the right aqua green liner, although I'd repurchase Seafoam Green if I ran out before finding something more to my taste. It does go on very smoothly, with no tugging or dragging, so I'm definitely up for trying more shades from this line.

1 of 1 people found this helpful.

Lip Gloss -NYX -Butter Gloss in Angel Food Cake

on 2/22/2018 11:06:00 AM


I’ve had 5 shades of the original butter gloss: this, Tiramisu (my absolute fave), Red Velvet, Devil’s Food Cake, and Blackberry Pie. AFC is described as a mauve, but it pulls more pink on me. I was a little disappointed because I’m not a huge fan of straight-up pink lip products, but mauves are a staple in my collection. I’ve noticed that NYX’s shade descriptions aren’t exactly on point. What is on point, however, is the quality of this gloss. I’ve reviewed Butter Glosses in general, so I’ve already expressed my undying love for these little cosmetic treasures, but I feel like I need to do AFC some justice. Even though it’s so obviously pink on me with not a hint of mauve to be found, this is a very flattering colour on my NC10-NC15 skin tone. Not over-the-top pink, but enough to add some life to my face when my chronic illness flares up and I don’t have the energy to do a full face of makeup. It’s ridiculous how much livelier I look when I swipe a couple coats of this onto my lips. I wouldn’t say this is an MLBB shade for me, but it’s very natural looking without being unnoticeable. Butter glosses tend to last an hour or so on me, which isn’t a big deal as I love reapplying them and they’re easy to apply without a mirror. If you have a light and cool skin tone, this will be a nice pop of natural colour to your face. If AFC doesn’t work for you, NYX has about 30 something other shades of this stellar little gloss, so you’re covered. -Ny

2 of 2 people found this helpful.

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