NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,519 products

25,405 reviews

72% would repurchase

Recent NYX Reviews

Contour -NYX -Powder Blush - Taupe

on 2/25/2018 6:21:00 PM


Found on amazon; discontinued in stores. Haven't tried the new version HD blush. Such an amazing color for fair, cool toned skin. Some reviewers said you have to be careful with the pigmentation but I completely disagree... this is very buildable and hard to mess up. I apply with the real techniques setting brush under my cheekbone. I've also been using this for a "brontour" instead of bronzer for awhile. It has zero orange cast to it.

2 of 2 people found this helpful.

Cleansers -NYX -Stripped Off Micellar Water

on 2/25/2018 12:47:00 PM

This is my favorite micellar water after trying out a few. I do have to buy it online since it's not as easy to find in stores but the price is lower than most others and it performs better for me. I do cleanse at night before using this and I don't wear waterproof or heavy makeup so this does get everything off for me. I use this alone to cleanse in the morning and it's not stripping at all and doesn't leave any sort of residue. My face feels so nice and more calm, soft and moisturized after using this for several months now. Highly recommend if you're into micellar waters.

1 of 1 people found this helpful.

Eyeliner -NYX -Slim Eye / Eyebrow Pencil - 901 Black

on 2/24/2018 2:25:00 PM


What good is a black eyeliner that's not opaque, even after multiple passes? It does smudge nicely, but with any deep or dark shade of eyeliner, patchiness is an instant dealbreaker for me. Next!

1 of 1 people found this helpful.

Lips -NYX -Soft Matte Lip Cream in London

on 2/24/2018 5:58:00 AM


It's a lovely colour but has no staying power

1 of 1 people found this helpful.

Mascara -NYX -Professional Makeup Worth the Hype Voluminizing & Lengthening Mascara

on 2/23/2018 12:45:00 PM


I actually really like the lengthening properties of this mascara. it's great with a lot of makeup or no makeup. I originally bought it because Tati on YouTube raved about it and I was unhappy with what I had. definitely a worthy recommendation.

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