NYX is a cosmetics company founded in 1999 in Los Angeles by Toni Ko. Named after a Greek goddess, the company's first products were jumbo eye pencils sold to beauty professionals only. The cosmetics were marketed as "high-end quality meets drugstore prices".They expanded quickly and in 2014 Ko sold the company to L'Oreal. Brick and mortar NYX stores were introduced in 2016. NYX cosmetics are available worldwide, and they remain headquarted in Los Angeles, CA. (Source: Wikipedia)

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1,501 products

25,142 reviews

72% would repurchase

Recent NYX Reviews

Highlighters -NYX -Born to Glow Liquid Illuminator-Gleam

on 11/21/2017 7:04:00 PM


Gives my skin a nice natural radiance. I apply it to my nose, cupids' bow, chin and cheekbones.

Lipstick -NYX -Lip Lingerie

on 11/21/2017 5:50:00 PM


I have the shade Ruffle Trim and I adore it. If you have warm undertones to your complexion this medium peachy-reddish nude shade will look beautiful, it's so versatile too. My go-to color for summer and fall when my skin develops a natural peachy-gold tan. It is a close dupe for KVD's Lolita 2 (which I also love and alternate it with) , Lolita 2 is a touch darker, very slightly more rosy. It doesn't last as long as Lolita 2 on my lips, but performs fine. Needs to be reapplied after eating, but the same goes for my pricier Lolita 2. I don't find it particularly drying. Colorpop is drying on my lips, this stuff is awesome. When I'm paler (NC 15), this shade isnt as flattering and looks too rich, and I go for MAC Kinda Sexy and NYX Stockholm instead.

1 of 1 people found this helpful.

Brows -NYX -Micro Brow Pencil

on 11/21/2017 1:28:00 PM


Not my first choice for a brow pencil. I heard it was a great dupe for abh pencils too but I also found this to be much much harder, so if you tend to be unintentionally heavy handed with your brows this may be good for you. I like this pencil for traveling- it is easy to use and the color lasts all day. I do have to put a lot of pressure on the pencil to get color on my brows though.

1 of 1 people found this helpful.

Contour -NYX -Highlight & Contour Pro Palette

on 11/21/2017 1:49:00 AM


Formula is equally as good as higher end products and very similar in formula to the ABH powder contour palette. The highlight shades look slightly dry on the skin; however, the product stays on and the darker shades blend beautifully and naturally with the skin.

1 of 1 people found this helpful.

Liquid -NYX -Total Control

on 11/20/2017 8:30:00 PM


I enjoy using this foundation it gives me medium to full coverage does not oxidise and goes well with any other face powder the one thing I don't like about this foundation is the dropper if NYX could put a pump on the bottle it would be even more wonderful. The dropper concept can become a messy situation quite quickly during application. but overall a good foundation.

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