Milani Cosmetics was founded in 2002 by brother and sister Laurie Minc and Ralph Bijou. They are headquarted in Los Angeles, CA.

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725 products

12,455 reviews

77% would repurchase

Not tested on animals

Recent MILANI Reviews

Blush -MILANI -Rose Powder Blush in Romantic Rose

on 4/22/2018 11:34:00 PM


Obviously bought for the packaging. I can’t seem to resist flower shaped makeup. To be honest when I first bought this blush and swatched it I was very disappointed by how chalky and inconsistent it swatched. BUT putting it on the face is a totally different story! It looks great on the face and blends in naturally with my foundation!

Blush -MILANI -Baked Blush - Luminoso

on 4/22/2018 3:39:00 PM


Love it! Pretty color—much like Merle Norman's lovely liquid Captivating, which I was getting ready to order from the MN studio where we used to live (I don't like the one here at all), but so much less expensive. For reference, I'm about NC20.

The container is much thicker than it would have to be for me, as I don't need touch ups through the day, so don't need the brush compartment.

Usually prefer cream blushes—can't remember a powder I've liked—but this doesn't look powdery at all. Good pigmentation. No shimmer once on, just sort of lit from within. Stays on all day.

Highy recommended.

2 of 2 people found this helpful.

Lipstick -MILANI -Amore Shine Liquid Lip Color

on 4/21/2018 8:56:00 AM


I’d like to try more colors, but so far I’ve got Charming and Addiction. Charming looks like a very pretty pearlescent pinky nude but is a bit too frosty on the lips without lip balm underneath to smooth it out a little, but it’s a very lovely color and the formula moisturizing. I rather like a liquid lipstick like this because it’s easy to apply and looks very smooth. Addiction is brown mauve, very much a 90s look but not dated exactly. I feel it’s flattering on my fair skin. Overall, I enjoy the formula because it’s shiny and moisturizing, and the applicator is easy to use.

2 of 2 people found this helpful.

Mascara -MILANI -Runway Lashes Instant Volume Mascara

on 4/20/2018 2:31:00 PM


Flaky and clumpy on my natural long lashes... Maybe this mascara is good on diff lashes but to me it is garbage :/

Eye Primer -MILANI -Eyeshadow Primer

on 4/20/2018 1:35:00 PM


I usually like Milani products, but this was a bit of a disappointment. I usually use Urban Decay's primer, which is amazing. This kind of cakes up on my eyelids. It does make the eyeshadow stay a bit better than, say, on bare lids but the cakey-ness was an issue for me. I just couldn't get it to apply smoothly. It's ok to use in a pinch but I wouldn't recommend, overall.

5 of 5 people found this helpful.

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