The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,202 products

96,095 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles

on 12/12/2017 8:21:00 PM


Love this product good coverage good for every day use of u don’t want to use up your expensive high end concealer....

Mascara -Maybelline -Lash Sensational Mascara

on 12/12/2017 6:00:00 PM


Love the brush soo much.

the formula is good tbh and I'm quite picky with how I like my lashes (I like them whispy and thick at the root, NEVER clumpy or spider looking, I'm all bout that volume).

the trick is: curl your lashes if you need to (mine are straighter than richard burke), and then place the concave part of the brush (the inner part of the C shaped brush) against your lash roots... aaaand WIGGLE WIGGLE WIGGLE WIGGLE.

I tend to focus more on the roots than the tips of the lashes as this gives me amazing volume and lash separation while never getting clumpy or "too much" imo.

1 of 1 people found this helpful.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 12/12/2017 2:03:00 PM


This looks like straight up paint on my face and emphasizes fine lines and wrinkles that I didn’t even know I had. I’m 24 and this foundation makes me look ten years older. However they have an awesome shade range and it is affordable. If you have super soft baby skin and no problem with dryness or pores this might work for you.

1 of 1 people found this helpful.

Lipstick -Maybelline -Colorsensational Inti-matte in Beige Babe

on 12/11/2017 9:28:00 PM


I enjoy the colour enough (though it is a very very pale nude) but it gets so dry and make my lips so so crusty and dry it's not even funny. I purchased this as an alternative to a liquid matte lipstick but it's even more drying than any liquid. Even on exfoliated and moisturized lips it looks crusty. The worst part is it doesn't feel dry when you rub your lips together so I went around the whole day with these crusty lips without even noticing. It also settles into every flake and line in your dry lips. Next time I will definitely go for one of their regular nudes and not the intimatte line.

Lipstick -Maybelline -Color Sensational in Bare All

I really like this one!!

As a pale person most nudes are too dark/warm to look like nudes. But this is seriously gorgeous on my very light skin! It is quite pale but shows some of my natural lip pigment under the formula which gives it a pink tint. When I first wore this I was a bit scared it would give me a concealer lip. But after wearing this and looking at it in different lighting I feel that there's enough pink in this to not look concealer-y. It's definitely a bold color since it's so pale as it tends to show any dry skin so you definitely need to scrub your lips beforehand. I usually don't go for bold colors but there's something about this really pale nude that is just amazing on already fair skin. I would highly recommend this!

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