The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,213 products

96,381 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline -Super Stay Makeup


love that this came with a pump. great shade selection and match for my skin. looks great all day without setting powder. dries to a matte sort of finish.

Eye Shadow -Maybelline -Total Temptation Shadow & Highlight

on 2/23/2018 7:32:00 PM


Ok. I saw this in the new Maybelline Products Stand at walmart and packaging was so pretty that I couldn't resist trying it. It looks gorgeous with the shimmery shades in it and it has this wavy pattern that makes it look even better and more tempting. I got it along with the new total temptation Mascara. This was $14 which is not little for a drugstore shadow palette. I expected more out of it. I tried to make it work hardly trying the wet technique as well. The formula is just bad. Too powdery. Lot's of fall outs. chalky. Awful. I felt I am applying dust to my eye lid. It looked terrible. and the highlights in it are not as bad but also not good. it's not pigmented and the formula is not fine. I will NOT try to use it again. It is very disappointing and makes me look terrible. I kind of want my money back :D... I do NOT recommend it at all. Save your money. You can get the Wet n Wild new Icon colors palettes for way less and enjoy them more. You can get three palettes for the price of this one here. Oh by the way the only good thing is the packaging. Very very tempting. Hope you find my review helpful. If so, please hit the helpful button. Thanks so much for reading. xoxoxo

2 of 3 people found this helpful.

Mascara -Maybelline -Total Temptation

on 2/23/2018 7:22:00 PM


I couldn't resist buying this Mascara from the Maybelline new stand at Walmart last month or maybe 6 weeks ago. It is pink and looks gorgeous. I picked the washable version and tried it on when I got home. I was shocked with how good it is. It gave me instant volume and length. I love it. Since then it has been my everyday go to Mascara. I have sensitive eyes and especially during winter time it gets watery and burning. I love the Mr Big by Lancome and it gives much more volume and length but the problem is taking it off. The Maybelline total temptation is so easy to remove by simply washing your face with soap or cleanser. It is a great non harming formula. I've been using it in many of my videos on YouTube. You can check one on this link:

I highly recommend this product. The price is just right but the brush is a bit too big for lower lashes... other than that it is a perfect value. Hope you find my review helpful. If so, please hit the helpful button. Thanks so much for reading. xoxoxo

Highlighters -Maybelline -Master Chrome Metallic Highlighter in Molten Gold

on 2/23/2018 6:46:00 PM


I love highlighters. I think us (mostly girls) get crazy about highlighters and glitters :) since JK. I have Medium skin tone and warm undertones. This highlighter just makes my skin look great without exaggerating the skin texture underneath it. First when I saw it at the new maybelline stand at Walmart I thought it's too expensive for 12.99 CAD so I didn't get it but reading all the reviews and YouTube gurus recommendations I did get it and did not regret at all. The other shade looked too powdery though. I also got a Maybelline total temptation Mascara and shadow and highlight palette which was so powdery and disappointing. I hated it a lot but this is a different formula I would say. I also like using it to highlight the inner corner of my eyes as a popping shadow. It is very elegant. I highly recommend this product. Here I am sharing a link where I used it on top of the Estee Lauder Double Wear foundation and it blended really well and made my skin look like a manican's.

I hope you find my review helpful. If so, please hit the helpful button. Thanks so much for reading. xoxoxo

Highlighters -Maybelline -Facestudio Master Chrome Metallic Highlighter - Molten Rose Gold

on 2/23/2018 10:34:00 AM


I bought this because one of my favorite YouTube gurus, Tati, is over the moon about this highlighter. So I figured for $9.99, WTH, lets see what all the fuss is about. Well, Maybelline hit this one out of the park. It is an amazingly beautiful highlighter.

You get a nice big pan of product and need very little for a nice glow on the skin. This is not glittery or metallic, just very pretty, but you definitely know it's there. Some highlighters can look very aging (hey I'm 54, don't need to look any older than I am), but this one just leaves with a lovely glow on the skin. I am fair skinned (Light in It Cosmetics CC cream), and this doesn't look dirty on the skin or too dark.

Very comparable to some higher end highlighters and probably better than a lot of them. Highly recommended!!

6 of 6 people found this helpful.

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