The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,212 products

96,362 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline -Volum' Express The Colossal


I have repurchased this mascara over and over. I have long lashes and it keeps them up. I love it and even just repurchased it in the waterproof formula for my wedding!

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 2/19/2018 8:53:00 PM


I really wanted to like this!! After seeing so many good things about the coverage and everything I thought, “Might as well, it’s only $10.99.” Sadly it just doesn’t look good on me. The coverage was pretty good to cover up redness, but didn’t cover my acne without an extra layer. It creased really bad on me too. I feel like even though I have very minimal dry patches, (I have combo skin) it accentuated all of them, even making my skin look so much worse than it actually is!! After about 3 hours it looks a lot prettier though, nice and smoothed out, I just wish it always looked like that. So I’d say for me, Pros: Pretty cheap, has nice pump and nice packaging, does stay on for a long time, even if you rub your face, would be nice on more oily skin types. Cons: emphasizes dry spots/ any texture, creases a lot, the coverage isn’t quite full, can get cakey. But that’s just me, everything works out different on different people, so if you think this foundation would work for you, try it!

2 of 2 people found this helpful.

Highlighters -Maybelline -Facestudio Master Chrome Metallic Highlighter, Molten Rose Gold

on 2/19/2018 3:04:00 PM

Full disclosure: I'm a rose gold junkie; if it's rose gold, I at least consider buying it. Now, as a fair person, neutral leaning cool, I look better in the lighter, rosier end of the spectrum; once it veers into copper territory, I'm out.

I also have a lot of highlighters; I jumped on that bandwagon with a vengeance a couple years ago; for example, I have several Wet n Wild limited edition highlighters, Becca SSPs, ABH Moonchild and Aurora (also a fool for iridescence), a couple of Sleek palettes, several random brands. Oh, and the original Carli Bybel and Golden Sugar Makeup Revolution, both of which are basically rose gold. But, the rose golds in these aren't really highlighter shades on me, too dark/orange and/or glittery.

So when I saw this at the drugstore, I thought, "Oh man, I don't need another highlighter, " (or any more makeup), but kept thinking about it. The only review here was for the Molten Gold. So when a local store had a 30% off coupon, I went for it.

The texture is lovely; soft yet dense and buttery, glowy without being glittery, and melds into the skin without disappearing. In short, pretty much exactly what I wanted! I have very sensitive skin and it has been just fine. The color is rosy-goldy perfection, neither pink nor gold, yet somehow both. I've used it with both very cool blush (Tarte Blushing Bride), and warmer (Stila CC Peach Blossom), and it looked great with both. (I was concerned it might not go well with cooler blush.)

TL;DR: Lovely glowy rose-gold highlighter suitable for light skin tones, neutral (neither cool nor warm).

8 of 8 people found this helpful.

Mascara -Maybelline -Volum Express Mascara

on 2/19/2018 2:33:00 PM


The best mascara I've ever used. I bought it I think in 2013 summer and still use it, hasn't dried out yet. It creates a natural effect, doesn't clump my lashes. Just perfect.

Mascara -Maybelline -Lash Sensational Mascara

on 2/19/2018 1:23:00 PM


This mascara is a good dupe for benefits roller lash which I love but it only comes in black. I purchase this in Black/brown for day time and I love it. The key is to remove some excess product in order for it to apply without clumps. It makes my (short , sparse lashes look very long , almost fake looking and I love the shape and two densities of the spikes. I also use a lash curler before and they stay curled for most of the day! :-) it is hard to remove at the end of the day. It doesn’t budge all day either. Requires a little extra time for removal (even thou I don’t buy the waterproof version) but since I’m so happy with the results it’s worth it for me. Be gentle when removing as to not remove your lashes!

2 of 2 people found this helpful.

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