Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,228 products

97,132 reviews

60% would repurchase

Recent Maybelline New York Reviews

Mascara -Maybelline New York -Lash Sensational Mascara

on 9/20/2018 8:31:00 AM


I found this mascara to do absolutely nothing but frustrate me. I still can’t decide if it’s the wand or the formula or both, but nothing seems to do anything. The wand is very very light weight which I felt had 0 affect on lashes- I could barely feel the brush on my lashes. And the mascara seems to need 6-10 coats to barely show up! I see no pigment, no curve, no length or anything to my lashes. It’s like using pretend makeup. Sorry for such a bad review, but this is my experience with this and drugstore or not, I don’t like throwing money out.

Lipstick -Maybelline New York -Color Sensational (All Shades)

on 9/20/2018 6:25:00 AM


I have pigmented lips and this goes on sheer on me. Layering several times does not work, it cannot cover the dark edges of my lips. Also doesn't last on me. Texture is okay, though.

1 of 1 people found this helpful.

Lipstick -Maybelline New York -Super Stay Matte Ink Liquid Lipstick

on 9/20/2018 6:22:00 AM


I bought two colors of this lipstick after reading all the rave reviews about how long lasting this is. I am very disappointed to find out that this does not work on me. It is not long lasting on me, even compared to lipsticks that are only one-third of its price (this is sold for more than $10 USD in my country). It crumbles in the inner part of my mouth, fading starts there even before I eat. It goes on dry, and the colors look so bad on me, the mauve color people rave about looks like tipex on me. The red one also doesn't suit me. I tried several times to make this work, but just didn't work on me. I gave mine away.
PS. I'm not saying all Maybelline products are bad, I used to love their bullet lipstick in the black packaging (sorry I forget the name). That one went smoothly, affordable and had great color selection even though I have to reapply them often.

Concealers -Maybelline New York -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 9/20/2018 3:34:00 AM


The product takes forever to come up onto the sponge when you first open it. I use it for my under-eye area and the coverage is ok but not great. The concealer quickly settles into creases and makes the eye area appear dry. I wouldn't buy this again.

Liquid -Maybelline New York -FIT Me Foundation (Matte + Poreless)


Has a good shade range and I found a good shade match for me which is 220. It sure is matte for the first 2 hours since I live in a tropical country. Can't agree that it is poreless because without a primer I can see it ettling in my pores.

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