The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,220 products

96,642 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 4/23/2018 11:46:00 AM


Love this product, I use the 'fair' shade and it works beautifully with my 'I never go out in sunlight, Irish skin' I never get any creasing or ball up of the product and I have dry skin. I do set it with a light brush of translucent powder and it stays where I put it all day!

Mascara -Maybelline -Total Temptation Mascara

on 4/23/2018 7:47:00 AM


I picked this up because the store did not have my usual Full & Soft mascara. I'm very impressed, it goes on without clumps, makes my lashes look thicker and longer without excessive coats and doesn't flake. This is one of the best drug store mascaras I've tried. Will definitely buy again.

1 of 1 people found this helpful.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 4/22/2018 8:30:00 PM


I really wanted to like this foundation as I heard so many great reviews of it, but unfortunately I was really disappointed. It just doesn't last it all, the coverage is terrible and it wears off within an hour or so. Awful.

Eyeliner -Maybelline -Line Works Waterproof Liquid Eyeliner


I don't wear eyeliner all that often but when I do I use this. This has been a repurchase. I highly recommend this eyeliner it makes doing my eyeliner very easy. I set this with a black eyeshadow just which one is in my reach or in the eyeshadow palette that I used for that day. Over all I'll keep repurchasing this until I die or they quit making this.

1 of 1 people found this helpful.

Concealers -Maybelline -Fit Me Concealer

on 4/22/2018 3:48:00 PM


Very good alternative to Nars concealer. It has a nice formula, good coverage, very creamy.

2 of 2 people found this helpful.

Back to Top