The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,215 products

96,476 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 3/17/2018 11:59:00 PM


Don't really like the application tip as you cannot control how little or how much to use.

The light shade is a perfect match for me and it provides rather good coverage. Don't really cover my eye circles really well (or maybe I'm just not using enough).

Lipstick -Maybelline -Vivid Matte Liquid Lipstick

on 3/17/2018 9:31:00 PM


I got the matte vivid liquid in nude flush, it is a gorgeous warm muted pink that brightens up my pale skin. It is one of my favorite pinks in my entire collection. This is not exactly "matte" which is OK with me. I don't treat this like a liquid lipstick that completely dries down because it simply doesn't, however it lasts for a reasonable amount of time without touch up and doesn't get patchy. This however, can sometimes very in one line of lipsticks with the different colours and I haven't tried any of the darker colours so i'm not sure if they are as good as this one.

1 of 1 people found this helpful.

Mascara -Maybelline -Colossal Volum' Express Mascara 100% Black

on 3/17/2018 11:28:00 AM


Smudges on me way too much.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles in Brightener


I can’t believe I haven’t tried this until now because the pink color is excellent at color correcting the dark circles under my eyes and the formula isn’t cakey or drying. I got this and a jar of a HE undereye corrector and find this works way better (and quite well with the corresponding concealer). I can reapply it later in the day if I need to refresh my undereye are and it doesn’t dry my skin out. It’s not quite opaque enough to conceal the upper eye to get a “blank” canvas, but this is good because it looks more natural on my undereye area.
The applicator itself is a sponge tip that the product feeds up into and to apply one presses the sponge tip against their skin. I admit I have some concern regarding the hygiene of this as there seems to be a lot of product and somewhere along the way I’m going to have to clean it, I will probably try wiping it down real well with alcohol. The sponge applicator also makes it difficult to be precise so I have to dab it and then smooth/tap it on closer to my eye so I don’t disturb my makeup. The tiny plastic cap seems a bit delicate but I imagine necessary so the applicator doesn’t dry out, so I recommend using caution and handling it carefully.
Otherwise, if you are on a budget or want to try an excellent under eye corrector, I highly recomment trying this one, it won’t break the bank and Maybelline cosmetics always go on sale sooner or later.

2 of 2 people found this helpful.

Brows -Maybelline -Brow Precise Micro Pencil

on 3/17/2018 6:52:00 AM


Way too creamy & soft. It's used up within a week. Wouldn't recommend.

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