The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,207 products

96,215 reviews

60% would repurchase

Recent Maybelline Reviews

Lipstick -Maybelline -Color Sensational (All Shades)

on 1/19/2018 5:44:00 AM


I freaking love this lipstick. I bought it (hesitantly) after watching a YouTube beauty video. I have brown skin, so it's usually hard for me to watch videos online and buy products that I can't see, because so often the colors are just wrong for me.

BUT THIS PRODUCT IS GREAT FOR ME!!!! I'm a caramel-y skin color, and this color is the perfect touch of spice for me. It's the lipstick I reach for the most, and I'm so sure that I'll purchase it again.

The matte doesn't dry your lips out, the pigmentation payoff is impressive, and it's creamy for a long time before its dry. I'm obsessed.

I definitely recommend it. I think this lipstick suits to fair-medium complexioned people.

Powder -Maybelline -Fit Me Loose Finishing Powder

on 1/18/2018 8:04:00 PM


I bought this based on all the reviews in shade light medium it's ok on cold days in LA but a warm day it oils up a 2 hours later I set my foundation with it I tried it with revlon colorstay and sum times Loreal pro matte if your really oily pass on it

1 of 1 people found this helpful.

Brows -Maybelline -Define-A-Brow [DISCONTINUED]

on 1/18/2018 2:25:00 PM


I was bummed that this was discontinued because I love the color dark blonde, and the pencil is incredibly easy to use. BUT, when I went out to find a dupe color, I realized the Maybelline it is ridiculously expensive! Seriously. .001 oz. for $5-$10? Crazy. I found a color dupe in Sephora Crayon Sourcils Retractable brow pencil, Neutral Gray Brown. $12 for .003 oz. Do the math. Farewell, Maybelline.

Liquid -Maybelline -Fit Me! Dewy/Hydrate and Smooth (formerly Fit Me)

on 1/18/2018 12:29:00 PM


I have terribly dry but generally good skin (not much to cover up) so I found this foundation to suite me pretty well. Im an nc 30-35 in Mac (depending in the time of year) and the shades 220 and 240 suite me pretty well, alone or mixed together. It stays on well through out the day, doesn't transfer or crease, has medium but build-able coverage and looks incredibly natural. The consistency is a bit runny so its very easy to blend into the skin, even with just my fingers. And because it's runny, it's easy to pour out too much which is why I wish it came with a pump. My mom in her 60s also uses this and she loves it.

Concealers -Maybelline -Concealers - Maybelline - Instant Age Rewind Eraser Dark Circles in Brightener

on 1/18/2018 3:39:00 AM


This is a good brightener! Yet it shouldn't be confused as a similiar product to a highlighter. As always with these Maybelline concealers, they have that smooth applicator which is pretty not so hygienic. But it makes the application easier (lazy me). The color hides dark circles and even some redness on my face, even though it's a pinkish color. I always use it before foundation as a color corrector and for pre-concealing. The foundation afterwards applies very well and I need less foundation. It doesn't look cakey and my products hold up really well, despite this having a creamy formula. I recommend this to you, if you want to color correct or give your face a fresh look. Because this one really does its job and I even got compliments how awaken I look. Thanks, Maybelline.

1 of 1 people found this helpful.

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