The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,193 products

95,910 reviews

60% would repurchase

Recent Maybelline Reviews

Contour -Maybelline - FaceStudio Master Contour

on 10/22/2017 10:13:00 PM


I gave this product a good rating because the highlighter and the blush are beautiful. The Contour color is not very good and not very blendable but I would buy this again just for the highlighter which is a beautiful pale champagne gold. The packaging clunky and the brush is no good.


on 10/22/2017 10:10:00 PM


I really love most of Maybelline products and this concealer looks like a good thing but I was not too impressed as it's not very blendable or creamy as a name says. Wearing moisturizer underneath this is imperative especially if you're going to use it under the eyes. I don't know if I would buy this again.

Lipstick -Maybelline - Super Stay Matte Ink Liquid Lipstick

on 10/22/2017 7:33:00 PM


This stuff is so sticky and gummy, just never sets. I tried applying with a lip brush, lightest layer and it still felt bad. After several attempts, these went into the trash can.

3 of 4 people found this helpful.

Mascara -Maybelline - Great Lash Mascara

on 10/22/2017 12:55:00 AM


I think the quality of this mascara is very inconsistent. I have purchased around 10 of these over the years because they are cheap and always on sale. Sometimes it is clumpy right out of the tube, but sometimes it gives you very natural definition without clumps.

1 of 1 people found this helpful.

Liquid -Maybelline - Dream Liquid Mousse

on 10/21/2017 2:10:00 PM


Cons: thick, sticky like glue yet runny like water, hard to spread and to blend, doesn’t provide enough coverage.

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