The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,220 products

96,642 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 4/24/2018 2:20:00 PM


I have waited a long time before writing this review, I wanted to formulate my opinion properly.
It is good but not perfect - first of all - colour range could be improved (maybe its just limited where I live?) - I have the lightest shade I could buy and it is still a bit dark when I am pale. Works fine when i am a bit tanned so I can live with that (I self tan but don’t always bother so go through pale phases;) ). It covers well - I would definitely say medium coverage at least (I don’t like heavy heavy coverage in foundation/concealers) - I occasionally have dark circles but not on regular basis.
Works well under eyes as well as general concealer but if used under eyes it has to be set with powder (otherwise will crease) - fortunately a light layer of powder is sufficient to make it last all day (I don’t use baking technique...) . Can be blended with a sponge but finger works just fine.
I am in my mid 30s and it doesn’t make my undereye too dry and it doesn’t accentuate fine lines - actually makes my makeup looks fresh/youthful in a way.
A little goes a long way, packaging is good too.
So yeah, I guess it’s something I would repurchase and recommend.

2 of 2 people found this helpful.

Concealers -Maybelline -Fit Me Concealer

on 4/23/2018 9:44:00 PM


I actually really, really like the formula of this concealer. It has good coverage and blends out like a dream.

My only issue is the shade range - I'm an NC15 and shade 10 is too dark and too peachy on me.

Mascara -Maybelline -Total Temptation Mascara


I love this mascara! I love the wand, it doesn't flake, and it's easy to remove. The only bummer is that my tube seemed to try out fast but I will definitely repurchase. I love how full and fluffy this mascara makes my lashes look.

1 of 1 people found this helpful.

Mascara -Maybelline -Volum' Express The Colossal


One of the best mascaras I've found so far. And it's so cheap! Doesn't clump, gives definition and length.
Works differently when my lashes are not curled, but it still doesn't clump.
I'm usually the person that looks ridiculous with just mascara on their eyes but this little gem here changed the game.

My lashes are: thin, medium to high fullness, medium to short length, straight

1 of 1 people found this helpful.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 4/22/2018 8:30:00 PM


I really wanted to like this foundation as I heard so many great reviews of it, but unfortunately I was really disappointed. It just doesn't last it all, the coverage is terrible and it wears off within an hour or so. Awful.

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