The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,226 products

97,029 reviews

60% would repurchase

Recent Maybelline Reviews

Pressed Powders -Maybelline -FIT Me Matte Poreless Powder

on 8/13/2018 12:10:00 PM


- Matte finish
- Controls oils (for up to 2 hours before it needs to be touched up)
- Extremely lightweight
- Doesn't appear powdery or cakey on skin
- Good price (€7.95, £5.99, $7.99)
- 13 shades (I use translucent)
- Didn't cling to, or extentuate, dry patches

- Cheap packaging (doesn't feel sturdy)
- Very soft and breakable

I really like how this powder makes my skin look in comparison to other powders that I've used. The formula is super lightweight and soft, but this makes it very easily broken or damaged. I swatched some with my finger and the edge became a bit cracked so use it gently :D

1 of 1 people found this helpful.

Eyeliner -Maybelline -Eye Studio Lasting Drama Gel Eyeliner - All Shades

on 8/13/2018 8:31:00 AM


Got drunk one rainy day, with 100% humidity, cried my eyes out, fell asleep with my makeup on... And woke up with perfect eyeliner!

3 of 3 people found this helpful.

Blush -Maybelline -Fit Me Blush

on 8/12/2018 2:35:00 PM


I was hoping that Wine would be a fantastic dupe of Smashbox's Heartbreak blush. They both share a rusty, earthy red shade.

Unfortunately Wine is cooler than Heartbreak, and Wins appears to be more candy-pinkish rose on the cheeks. Pigmentation is decent for a $5 blush, so if you want a natural flushed look, this will do the trick. But Wine is not a fair dupe.

2 of 2 people found this helpful.

Brows -Maybelline -Total Temptation Brow Definer Pencil


I’ve only used this pencil twice but I already like it! Especially if you’ve got naturally broad eyebrows that need filling in of sparse areas, you’ll love this pencil. That being said, if your eyebrows are smaller and finer, you may also like this. I myself have thinner eyebrows (they really are tiny) and I still find it easy to work with, though I’m careful not to go too far outside of my brow. I use this in combination with my Rimmel brow this way gel in medium brown. I’ve started to put brow gel on first, fill in my brows and then spoolie them and then I apply more gel last and spoolie through them again. I can make my eyebrows more natural looking or feathery. I imagine if I tried I could make them look more bold and defined, too, though with such a thick, angled end, I’m not sure how that’d go or turn out. I’ll definitely try it out as I’m curious. Along with the NYX micro brow pencil, this is one of the better brow products I’ve found that are on the more affordable side. The Essence eyebrow designer pencil is probably the worst I’ve tried, always looks smudgy. This pencil has yet to smudge on me and lasts, even when I’m out. In photographs, it looks so natural. I thought I’d hate the spoolie since it’s shorter and thicker than your typical one but it does the job and helps to give you a lifted look. Price is $17.95 AUD. Mine is in 310 medium brown as that was the last colour left and surprisingly, you can’t tell it doesn’t match my very dark brown/black brows exactly, it blends in well. I enjoy this and if I run out, I think I’ll buy it again, maybe in the darker colour to see if there’s a difference. Also, I was wearing this when my makeup got complimented by a family member. I consider that a win!

1 of 1 people found this helpful.

Mascara -Maybelline -Total Temptation Mascara

on 8/12/2018 3:15:00 AM


Why did Maybelline make this a SCENTED mascara? The coconut fragrance burns my eyes :(

Otherwise I'd say its an average formula. A bit dry but gives subtle everyday volume and lashes feel soft. One coat gives fast feathery looking separated lashes - pretty for a natural everyday look. Doesn't create a curl. Thick traditional brush. Doesn't build well. I like the look of the first coat but two coats looks spidery and clumps lashes in weird directions. I think its because the brush is too thick to separate lashes and the formula dries so fast I can't use a lash comb to fix it. Also I found the brush hard to get to the base of lashes so I got that annoying colour "gap".

2 of 3 people found this helpful.

Back to Top