The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,207 products

96,222 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline -The Colossal Big Shot Mascara

on 1/20/2018 12:48:00 PM


I bought it cuz of the rave about this product but it is super dry, i opened and used it for the first time yesterday, it doesnt fall out, its super black but it looks like it has opened 2 months ago, it is dry and tried on my hand,it didnt transfer to my hand at all, maybe i got the bad one but wont repurchase it again

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 1/20/2018 2:19:00 AM


first off i think the shade range is inadequate i picked this foundation up at my local drugstore i get my true undertone i mix in a small amount of cheap foundation that i find flat not matt and this is how it works for me it then gives me more of a full coverage didn't find it ro oxidize or break apart took a good seven hours for my oils to peek through ..don't know if I'd repurchase because of how i have to get it to work for me but a good drugstore foundation for those who can find their match with their right undertone.

Lipstick -Maybelline -Super Stay Matte Ink Liquid Lipstick

on 1/19/2018 8:58:00 PM


UGH! Very disappointing as this does stay on pretty well. Through smoking, eating, drinking. feels HORRIBLE on the lips! It remains tacky and your mouth constantly sticks together and is very uncomfortable while wearing. It also takes 10-15 minutes to dry, no way will this be even close to dry in 3 minutes like the packaging says, and I tried to put as light of a coat on as possible. The other problem is when you take the applicator out of the packaging, little globs tend to fall off the applicator onto your clothes. (This WILL NOT come off your clothes!) The applicator itself sucks. It makes it very hard to apply the lipstick evenly, and if you want to touch your lipstick up it's near impossible. I have tried and tried to wear this, but each time the same problems. It's just way too messy and tacky. The more I try and use it, the more I dislike it.

Mascara -Maybelline -Total Temptation

on 1/19/2018 1:04:00 PM

I have THEE lamest lashes .. short, straight, refuse to cold a curl ... basically a nightmare for mascaras. I am constantly searching for a high performance one, and very rarely am I impressed enough to repurchase. Does this impress me? Absolutely! The formula is fantastic! Buildable. Doesn't smudge. It gives my lashes this beautiful feather look. So pretty! Price is right! $9 cdn. Give this a try! It's a good one!

2 of 2 people found this helpful.

Eyeliner -Maybelline -Eye Studio Lasting Drama Gel Eyeliner - All Shades

on 1/19/2018 12:20:00 PM


Jan. 2018. I would have given this liner a higher review but the sharpening process has a lot to be desired, as a matter of fact, I literally had to break off the turning clicking bottom piece and find a stopper (a modified soft rubber earring back, to fit snug) to push the eyeliner up with the stick portion of a broken Q-tip! What a mess. Please fix this dilemma and this product with be great. For now, I will be return to my H2O liquid, I guess.

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