The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,224 products

96,941 reviews

60% would repurchase

Recent Maybelline Reviews

Lipstick -Maybelline -Super Stay Matte Ink Liquid Lipstick

on 7/15/2018 3:41:00 PM


Pros: budgeproof, gorgeous colours, opaque cons: feels sticky long after application, settles into lines and dries the lips While this product isn't perfect, it stays put which is the most important feature of a liquid lipstick. I have this in several colors and use them everyday.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 7/14/2018 6:35:00 PM


Makes your under eyes look amazing!! Doesn’t crease and is full coverage :)

3 of 3 people found this helpful.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)


I have tried AOT foundations and I keep coming back to this one. I wear shade 110. I am always the lightest foundation color it seems and this one is light enough for me. I don't find that it oxidizes. I have terrible and I do mean terrible skin. This one doesn't make me break out, doesn't break up on my chin or around my nose, and covers my redness. The only thing I wish is that it looked more like real skin and possibly offered a bit more coverage. But I think those two things aren't even things I have found with high end foundations! This one is great, especially for the price!

3 of 3 people found this helpful.

Brows -Maybelline -Brow Precise fiber volumizer

on 7/14/2018 7:40:00 AM


I like how this makes my brow hairs look thicker. I can use this alone during my lazy days and it would still make my brows filled in. However, there are TINY GLITTERS on it when you reaaaally look closely, which makes the eyebrows look “wet”

Eye Shadow -Maybelline -Expert Wear in Made for Mocha

on 7/13/2018 10:49:00 PM


This is a lovely, multi-purpose eyeshadow that I keep returning to time and time again. It's a very pigmented, cool dark brown shade that works delightfully as an eyeshadow, eyeliner, and eyebrow filler. I mainly use it for my eyebrows because it works amazingly in that regard, and the staying power is top-notch too.

2 of 2 people found this helpful.

Back to Top