The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,215 products

96,481 reviews

60% would repurchase

Recent Maybelline Reviews

Eyeliner -Maybelline -Master Graphic eyeliner


i have this eyeliner in my collection i must admit that there is a learning curve to this liner it can get very "Graphic"very quickly, however it is very black gives a good eight hours wear my one wish is that the tip would be smaller maintaining the same shape but a more slender shape overall not a big as an actual marker .Its not something i'd repurchased after using up this one or it dries out whichever comes first.

Lipstick -Maybelline -Color Sensational (All Shades)

on 3/19/2018 8:46:00 PM


Bought the shade born like it. Awful. On me it is a typical old lady shade, makes my lips look dead and dried out. Maybelline lipsticks are my enemy. Have not bought one that actually works for me. And yet, like a fool I keep trying.

Mascara -Maybelline -Total Temptation Mascara

on 3/19/2018 5:50:00 PM


Not bad. Pros no flaking or smudging and easy to remove. I will finish up the tube I purchased a week or so ago however I will not purchase again. I’ll be returning to my HG Full N Soft. This mascara reminds me a bit of it however I get more volume and length with the Full N Soft.

Lipstick -Maybelline -Color Sensational Lipcolor ~ Red Revival

on 3/18/2018 3:38:00 AM


This is my kind of red lipstick. I first wore it full on but switched to dabbing it for a stain and HELLO, I was in love. From what I see this is a neutral cherry red that looks beautifully polished and modern. Everytime I wear this I get asked what it is. I especially love this with a minimal eye, it just looks so cool.

1 of 1 people found this helpful.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 3/17/2018 11:59:00 PM


Don't really like the application tip as you cannot control how little or how much to use.

The light shade is a perfect match for me and it provides rather good coverage. Don't really cover my eye circles really well (or maybe I'm just not using enough).

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