The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,221 products

96,824 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Superstay Better Skin Concealer + Corrector

on 6/19/2018 5:23:00 PM


Have to give an average review as my skin reacted to this concealer which is a shame :(
After 3 - 4 hours face was red and inflamed. Coverage and texture is good tho, just have to continue my search for a cheaper alternative to Estée Lauder before they bankrupt me lol.

Eye Shadow -Maybelline -Expert Eyes - Vanilla

on 6/18/2018 7:58:00 PM


I was looking for a cheap dupe for MAC avalanche & I found it! I use this with jeffree star’s drug lord white liquid lipstick (it is safe for your eyes) with black eyeliner. It is much better than cover girl snow blossom. It is my daily go-to look! I wear a lipgloss w this. I don’t know all of the negative reviews! This is awesome as an inner corner/brow hi-lite. #winning Grade:A++

1 of 1 people found this helpful.

Brows -Maybelline -Total Temptation Brow Definer Pencil

on 6/18/2018 7:44:00 PM


This is a dupe for the Anastasia Beverly Hills brow wiz. Except actually I like this a lot better!!! Better quality packaging (the last 2 brow wiz I bought the spollie head broke off)
I still run a powder over top of it if I need my makeup to last a long work day but I had to do that with the brow wiz too.

It’s a really good formula and price point is excellent.

1 of 1 people found this helpful.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 6/18/2018 7:41:00 PM


This would have 5 stars but the packaging grossed me out.
This is the best drugstore concealer I have ever used. Great coverage for under eyes and minimal creasing.

Primer/ Corrector -Maybelline -Baby Skin Instant Pore Eraser


I have no idea what you people are talking about this primer is the best I have ever used not only does it fill your pores but it makes your skin supers soft!!!!!!

2 of 3 people found this helpful.

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