The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,204 products

96,103 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline -Lash Sensational Luscious


Like other reviewers have mentioned before me, I'm shocked at all the bad reviews! This is possibly the best drugstore mascara I've ever used. It's very dark, it does not flake, it adds volume, and gives my lashes the full fan effect, as advertised. I do need to run a lash comb through my lashes if I'm getting glammed up for a night out. But for day-to-day wear, I'm just careful not to apply a TON of mascara and I don't need the lash comb. I compared this to my beloved L'Oreal Voluminous, and this blows Voluminous out of the water. It even beats the high-end Benefit They're Real and Too Faced Better Than Sex.

I took away 1 lippie because it's next to impossible to remove. It says "washable mascara" in the description on the packaging...pffffft lol. That's a joke. I thought I had accidentally bought the waterproof version, but apparently not. For this reason alone, I'm hesitant to repurchase. Thankfully I haven't been losing extra lashes while removing my eye makeup, or else I'd be really bummed.

NOTE: my black tube says "Lash Sensational Luscious Full Fan Effect" and does not mention anything about "Oil Blends" like I see in the official product pictures online. I wonder if this has been reformulated? Do I have the new version or the old version? This may explain all of the bad reviews here.

Brows -Maybelline -Brow Precise Micro Pencil

on 12/14/2017 5:14:00 PM


HG status!!! I bought my 5th one today lol

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 12/14/2017 4:16:00 PM


This is my preliminary review of the new Maybelline Full Coverage Foundation. For reference I am NC 25 and 120 Classic Ivory is a perfect match!

I will come back and add more details later. I got this at Shoppers Drug Mart today at the Bay Adelaide Centre.

Stick -Maybelline -Fit Me Shine-Free Foundation Stick

on 12/13/2017 11:26:00 PM


I tried this until there was none left. This foundation washed me out and made my skin weird and oily near the nose and under eyes area (think big pores) which is the opposite of what it says it does and left me dry and patchy around the chin and temples. Not a fan :(

1 of 1 people found this helpful.

Concealers -Maybelline -Fit Me Concealer

on 12/13/2017 8:36:00 PM


• Color match
• Availability
• OKish coverage

• Crepes under eyes
• Drying
• Short wear

I don't recommend this. I recommend Maybelline Instant Age Rewind Eraser Dark Circle Concealer, it's much better.

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