The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,215 products

96,501 reviews

60% would repurchase

Recent Maybelline Reviews

Pressed Powders -Maybelline -Dream Wonder Pressed Powder


This product is definitely anything but a “dream”. I have very pale skin, so finding face makeup that doesn’t make me look like an Oompa Loompa can sometimes be challenging. I don’t know if it’s the strange sponge applicator that comes with this product or the light, but this powder makes me look like have dirt all over my face. Yeah, “fair” my ass. I’m not sure how this would work for someone with medium or deep toned skin, but judging by reviews not many people seem to like it (can’t say I blame a single one of them). Just avoid it. It’s junk.

Eye Shadow -Maybelline -Expert Wear Single-Tastefully Taupe

on 3/23/2018 7:44:00 PM


This is a very cool toned, satin-y purply taupe that is exactly what I've been looking for. The other taupes I've tried have been too warm for me (Wet n Wild Nutty, MAC Satin Taupe) and pull a yellowish tone on me.
I do simple e/s looks, and I love this color as a lid and slightly-above-the-crease wash for my hooded lids. I add a lighter color in my inner color and at the top of my browbone, and I'm done.
With a primer it lasts all day on me and I don't have any creasing issues, although I don't have oily lids.
The only drawback is that the color is very sheer and needs to be built up to show.

4 of 4 people found this helpful.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 3/23/2018 6:26:00 PM


Creases like a mofo. Separates. Accentuates dry skin I didnt even know I had. Try better skin or fit me, both my maybeline and perform much better.

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 3/23/2018 5:55:00 PM


Excellent product that offers medium to full coverage, wears beautifully and lasts for many hours, looks natural and flattering on, and is inexpensive. In the past, I have tried Maybelline makeups that seem to oxidize very quickly and or that just plain turn orange, no matter how good the match in the store. This one is very easy to apply with a makeup brush or sponge (I never use my fingers so I can't speak to that), and builds coverage very well. Hides my subtle but there underage discoloration caused by melasma and feels light on the skin. There is no sunscreen, but that's not a deal-breaker, as I usually apply one underneath anyway. This formula doesn't specify for oily skin, but it does not look greasy or shiny in two hour's time after application. It is well-packaged and seems to wear through sweat, humidity, and a long day. I can wear this with confidence knowing that my skin will look fresh and glowing at the end of the day, without rub-off or fading. A great new product from Maybelline that is far superior to most long-wearing makeups I have tried.

1 of 1 people found this helpful.

Foundations -Maybelline -Dream Matte Mousse

on 3/23/2018 5:23:00 PM


Okay, I have tested this out twice now (full 9 hour days at work) and I can say that this a really good (not perfect) foundation for oily skinned folks who need something quick, easy, and light (but can be built for fuller coverage) to apply for a quick grocery run, shopping afternoon, or movie night. I say "lite" events - where you might be out no more than 4 hours bc after the 4 hour mark, you may have to blot a bit more often.

This is unique. I first thought it would run too dark, or looks darker than it is in the container, but once applied, the shade seems to run true to typical color. I bought shade Classic Ivory 2 (light) and it fits NC15 - NC20 just fine.

It is a light, whipped, smooshy foundation. I tried spreading it with fingers - does NOT work very well - and tends to crumble up on your skin. You can blob some on your face, but spreading it out with a brush will be the only way to really get this to work. Or patting the whipped foundation with your fingertips on your skin.

But the BEST way I've found - and it works awesome and so quick and great to just dab on your skin and go - is with a damp sponge. I take my damp sponge and blot it onto the foundation (I know - not the most sanitary but folks say that this foundation starts to break down once you get to the end/bottom of the container anyways) and then just bounce the product onto my face where I want coverage. It works great. You can keep building the foundation up this way over areas that need more coverage - or just keep the coverage light. It works very well on my scars and to cover dark melasma.

This is a very dry foundation - and using a damp sponge helps push the whipped consistency into your pores etc.. so much better and faster. Once I'm done - the finish is usually powdery - most of the time, I have not needed to powder after application. If I do, it's only to do undereyes or over my more oily spots like t-zone, but even THOSE are dry after you apply this. It holds up well - and feels very light, it's not tacky - it just works really well. My blush, contour etc.. all went on over it just fine. Since it is drier, I found that after about 30 minutes, it will settle into my really deep forehead wrinkles (all foundations do) so you need to watch for that and even that out if you can but it's not THAT bad.

The only reason I say that this is a 4 hour max foundation is that it tends to start letting your oils through after that point, and for me being an oily skinned person, I start having to blot after the 4 hour mark more often. It also can tend to start to sink into pores as the oils break through. HOWEVER - the coverage is still there, so it doesn't wear off or transfer. But for running around for errands or going to a family dinner etc.. -this is such a light and easy way to cover your face if you need to tone down redness and some discoloration and don't want to apply full coverage foundation or do a whole foundation + full face makeup routine for a short time. It also washes off easily with a makeup wipe and face wash. Ive also noticed that my skin is really soft after I remove this foundation and I think its bc it has jojoba oil in the formula.

For full 8 hour work days and long wear - I'd recommend Cover Girl's Outlast foundation. That's my HG oily skin foundation. But for weekends or light coverage days - this stuff is so easy and light to put on, with good coverage without all the full foundation work. Totally recommend if you like lighter coverage foundation (like me).

2 of 2 people found this helpful.

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