The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,193 products

95,907 reviews

60% would repurchase

Recent Maybelline Reviews

Lipstick -Maybelline - Super Stay Matte Ink Liquid Lipstick

on 10/22/2017 3:11:00 PM


I thought it would be nice to try a "super stay" lipstick that really was - the others I have tried never really stayed on, except for lip stains - which look like you were just drinking cherry kool-aid. But have to agree with the review that says "it would take an Act of Congress to remove" - hah.

It has a very gummy texture, and I usually wear it over or under another lipstick (I have the light cool pink). If I put it on first, it will stay when the other wears off, but I'll feel that gumminess. On top it's a mite bit better, but that defeats the super-stay to some extent. I decided I wouldn't buy it again - definitely - when I took plastic cups from the dishwasher and this hadn't been removed. So I left the cups in for the next wash. And the next. Even a hot, long "sterilizing" wash - which I usually never do - would not remove the lipstick marks from this stuff! I tried to scour it off, and that was difficult. Easier to just throw the cups away.

Not needing anything that tough to remove.

Mascara -Maybelline - Great Lash Mascara

on 10/22/2017 12:55:00 AM


I think the quality of this mascara is very inconsistent. I have purchased around 10 of these over the years because they are cheap and always on sale. Sometimes it is clumpy right out of the tube, but sometimes it gives you very natural definition without clumps.

1 of 1 people found this helpful.

Liquid -Maybelline - Dream Liquid Mousse

on 10/21/2017 2:10:00 PM


Cons: thick, sticky like glue yet runny like water, hard to spread and to blend, doesn’t provide enough coverage.

Liquid -Maybelline - FIT Me Foundation (Matte + Poreless)

on 10/21/2017 9:57:00 AM


I use number 340 and mocha. I am a African American Woman in my late 30's. I have combination skin. Love the Coverage of this product.

2 of 2 people found this helpful.

Palettes -Maybelline - The Nudes

on 10/20/2017 11:05:00 AM


This palette is not very pigmented, and the light shimmers have a strange cakeyness to them. It's difficult to build color without it looking splotchy, and it doesn't last very long...even with primer. You can make it work with this palette, but it is certainly fussy.

1 of 1 people found this helpful.

Back to Top