The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,206 products

96,204 reviews

60% would repurchase

Recent Maybelline Reviews

Eye Shadow -Maybelline -ExpertWear Eyeshadow Singles - NUDE GLOW

Love this pale shadow. You never know how pale shadows will turn out, but this one has great color payoff. The shine is nice too since it makes the pale color more striking. Luckily this one didn't transfer. No complains!

Eye Shadow -Maybelline -Color Tattoo - Bad to the Bronze / On and On Bronze

on 1/16/2018 11:02:00 AM


This is amazing. It's not as creamy as it looks in the photo... it's not really creamy at all unless my store has stale batches. The color is gorgeous and easy to blend, and has good staying power. One of the only cream eyeshadows I can really apply with my finger and not have to go in with a brush to blend. such a nice neutral color too - not too warm or cool. Absolutely perfect to use on the go and put in your handbag for that reason - no brushes or precision required.

Concealers -Maybelline -Fit Me Concealer

on 1/16/2018 2:03:00 AM


On my third bottle. This concealer is great I'm shade medium and it covers almost all my dark circles after I set it with a powder. I use airs pun or fit me powder. Needs to be set if not it will
Crease like crazy and leave u with a oily mess. The price could be better. Lasts about 8 months. Not bad if your on a budget and want something that pays off.

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 1/15/2018 11:16:00 PM


I liked the full coverage and the way it looked immediately after application. But after only 1 hour I looked so oily till the point I looked like I was sweating! I don’t get this oily when I’m barefaced. I’m surprised at it being so greasy when it’s a long wearing foundation. It’s going right back to the store.

1 of 1 people found this helpful.

Pressed Powders -Maybelline -Dream Wonder Pressed Powder

on 1/15/2018 3:25:00 PM


I see that all the 1 star reviews on here are from former users of the Dream Matte powder, which I never tried. From reading about that powder, it sounded like it kept oil at bay very well, so if you're expecting that from the Dream Wonder powder I'd guess you'd be disappointed a lot because the Dream Wonder is for people with normal to dry skin (which I have).

I purchased "Classic Ivory" which looks very fair and yellow toned. I'm NC 25/30 in Mac and also wear L'Oréal True Match in W3/4 so you can imagine why the Classic Ivory would totally not match my skin, but it did, so clearly this powder is light in the pan but goes on dark and does oxidize slightly. I've noticed the more darker you go, the more it oxidizes (I initially tried the Sandy Beige or something like that and it went on beautifully and then 30 minutes later it looked like I smeared dirt all over my face). So go down 3 shades and find the right undertone.

This powder doesn't cling to dry spots or texture and gives medium coverage and a glowy finish. I'd liken is to Mac Mineralize Skinfinish Natural (my most favorite powder), which is very moisturizing and dewy looking - another powder that is loved by dry skinned folks.

I took off one star bc finding your powder match shouldn't be a science experiment gone awry until you find the right match.

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