The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,215 products

96,483 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 3/20/2018 1:25:00 PM


This foundation is the first drug store foundation I have tried in years. I said what the heck let’s try it! It’s amazing when you first apply it and it dries beautifully. You don’t need a lot. It’s soft and airbrushed. I use a damp beauty blender and then I set it with translucent powder because I can get pretty oily. Like I said it looks perfect AT FIRST. It does break up a little bit after a while so I wouldn’t say it’s a super long lasting foundation. It does oxidize VERY badly. It’s a few shades darker now than when I put it on. I need something that will stay the same shade or close so this is not ok. I look patchy. Not cute. These are the only downsides. Looks like it back to high end for me.

1 of 1 people found this helpful.

Mascara -Maybelline -Lash Sensational Mascara

on 3/20/2018 9:36:00 AM


This is a nice mascara. It gives some volume, some length and a lot of definition. Thisbis not my holy grail, but pretty up there!

Eyeliner -Maybelline -Master Graphic eyeliner


i have this eyeliner in my collection i must admit that there is a learning curve to this liner it can get very "Graphic"very quickly, however it is very black gives a good eight hours wear my one wish is that the tip would be smaller maintaining the same shape but a more slender shape overall not a big as an actual marker .Its not something i'd repurchased after using up this one or it dries out whichever comes first.

Lipstick -Maybelline -Color Sensational (All Shades)

on 3/19/2018 8:46:00 PM


Bought the shade born like it. Awful. On me it is a typical old lady shade, makes my lips look dead and dried out. Maybelline lipsticks are my enemy. Have not bought one that actually works for me. And yet, like a fool I keep trying.

Mascara -Maybelline -Total Temptation Mascara

on 3/19/2018 5:50:00 PM


Not bad. Pros no flaking or smudging and easy to remove. I will finish up the tube I purchased a week or so ago however I will not purchase again. I’ll be returning to my HG Full N Soft. This mascara reminds me a bit of it however I get more volume and length with the Full N Soft.

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