The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,204 products

96,108 reviews

60% would repurchase

Recent Maybelline Reviews

Pressed Powders -Maybelline -FIT Me Matte Poreless Powder


Holy bananas - this is a Amazing. I haven't tried a product from Maybelline in a very long time. I've seen this being used on YouTube quite a bit, and have heard good reviews. I purchased this on a whim while it was on sale in the shade Porcelain- & it's a perfect match for my fair skin. This sets my foundation beautifully, and it looks so soft & beautiful- it even smooths out pores. My favourite setting powder from Too Faced has been discontinued & this has definitely replaced it :) I'm super happy I tried this, & I hope it doesn't get discontinued. I didn't experience any flashback in photos, and I just can't get over how smooth it looks. I apply this over foundation with a damp beauty blender, then really press it into the skin with a powder puff on my pores & around my nose. I kid you not, my skin looked close to photoshopped. I have tried the original Fit Me powder, and I never liked it. This matte & poreless version is way better.

4 of 4 people found this helpful.

Mascara -Maybelline -The Colossal Big Shot Mascara

on 12/17/2017 2:03:00 PM


Just very meh

1 of 1 people found this helpful.

Concealers -Maybelline -Cover Stick

on 12/17/2017 9:40:00 AM


I have the yellow correcting shade, and it actually blends pretty well with my fair, neutral skintone, because the concealer is not so yellow that it looks unnatural. Since I am concealing bluish hues under my eyes or red areas/blemishes, a yellow shade works great for neutralizing. I find this concealer to be pretty opaque, but easy to blend, and a little goes a long way. The coverage lasts all day, and the price is great at around $5. I like how quick/easy stick concealers are to use, and this one gets the job done, so I would repurchase.

Eyeliner -Maybelline -Hyper Impact Liner

on 12/16/2017 1:59:00 PM


I absolutely love this product! I don't normally rate make up items, but I love this one so much I couldn't help it! I've been looking for a dupe for the Kat von D liner in Trooper (I always love me a good dupe!) but I couldn't seem to find something that would stay on my lids + wouldn't give me panda! When I saw this on sale at a Maybelline counter I got my hands on it without even swatching it because my other eyeliner had dried up. I'M SO GLAD I PICKED IT UP!

I think the tip is flimsy enough to make drawing a cat eye really simple to get near the lash line, plus it's very fine so getting that perfect flick is easy! I absolutely love this! I would buy it for full price once I've run out. It's so pigmented! It really is a true matte black!

I usually get really sweaty (I live in a humid country) and my lids get oily pretty easily, but if I set my eyes with a translucent powder, this will last for a good 12++ hours (I've only worn it for about this long, but I bet it could probably stay on longer!)

2 of 2 people found this helpful.

Liquid -Maybelline -Dream Liquid Mousse

on 12/16/2017 11:10:00 AM


Horrible foundation. Broke me out like crazy and I never have issues with acne. It also doesn’t blend well and the shades are almost all beige or pink undertones which isn’t great. Packaging is also shit for traveling, has no lid.

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