The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,215 products

96,496 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 3/23/2018 10:50:00 AM


I decided to shy away from my usual Makeup Forever Velvet Matte Foundation just for something new. I got this foundation on, it was decently priced for the amount of product you get. I was super stoked to find a drugstore brand that carries a shade (Fair Porcelain) light enough for my pale ass skin. It went on amazingly, I used a Professional Finish Fluid Foundation Brush, blended seamlessly. It covered my red patches and matched my natural skin tone. Almost too good to be true... by the time I got to my office (about 45 mins after applying), the foundation had severely oxidized - think 2003 spray tan orange. I'm extremely disappointed with this foundation. I've never seen anything oxidize this bad or this fast. If you're tanned, buy a couple shades lighter to match. If you're pale like me, don't even bother.

Liquid -Maybelline -Fit Me! Dewy/Hydrate and Smooth (formerly Fit Me)

on 3/22/2018 11:03:00 PM


Second skin kind of foundation... applies and blends so smoothly...,As another member mentioned, it really does help cover those dark circles to a great extent (considering that it is a foundation).. “220 natural beige” is a perfect match for NC30... I would also like to mention that I am using my MAC Pump with this foundation and it works perfectly, so no bottle/packaging issues here :-)

1 of 1 people found this helpful.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 3/22/2018 8:24:00 PM


I like it a lot but it takes foreverrrr for me to get a lot of product out. I would twist so many times. Anyways, it's perfect for cleaning up my brows AND concealing AND highlighting your face. A little does not go a long way for me tho

Lipstick -Maybelline -Super Stay Matte Ink Liquid Lipstick


It wears well like any of the more expensive ones do. I brought this in pioneer when I thought i had brought the escapist color,, which i will be picking up. Either way it smooth and lasts all day. Buy it. I think most people will be thrilled with it.

Eyeliner -Maybelline -Ultra Liner Waterproof Liquid Eye Liner

on 3/22/2018 8:26:00 AM


While it may be waterproof. It crackles and peel. Hurts to even take off. Lumpy and uneven, the brush doesn't help.

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