The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,193 products

95,901 reviews

60% would repurchase

Recent Maybelline Reviews

Lipstick -Maybelline - Super Stay Matte Ink Liquid Lipstick

on 10/16/2017 6:50:00 PM


I have Lover, nice mauve pink( not crazy about this one, a little too purple for me), Loyalist, perfect nude with a hint of pink, Dreamer, my favorite, a pretty nude pale pink, and Pioneer, a red with a hint of brown(this one I promptly gave to my sister, too dark for me). This lasts all day and I do mean all day and then some. It's too hard to get off if you want to change it, and I mean really hard to get off. I didn't think I would ever get Pioneer off but my Garnier WATERPROOF makeup remover took it off. It does dry my lips out a little. I really don't care for the look without adding some gloss over it, I blot it because it does take a long time to dry and stays sticky for longer than I like. The colors are limited but the nudes and pinks are what I prefer and they are all nice. Lover is beautiful on my friends but it is just too much purple for me. It seems to look great on everyone but me. :( The applicator is nice and soft and it has that indentation in it to pick up the product. They have a vanilla scent and sell for around 9.50. I put yes, that I would repurchase because of the staying power even though they do dry my lips out and are horribly hard to remove. I'm not really a fan of mattes and almost always end up using a gloss over it. I would repurchase because I love the color of Dreamer and it does last a long time. I use clear lip liner and they do bleed on me without it, but almost all do on me so that's not something unique to these. I took one lippie off because it stays sticky too long if you don't blot and it did dry my lips out a little plus it's SUPER hard to remove.

PS- Don't glob it on, a thin coat is all it takes and it helps with the sticky drying time.

Concealers -Maybelline - Instant Age Rewind Eraser Dark Circles

on 10/16/2017 12:59:00 PM


Overall i really like this concealer. The coverage is good, doesnt really crease (little to none), great staying power and layers on top of liquid foundation really nicely. It also does a great job at brightening up my dark circles, and i really enjoy the tingling cooling sensation when applying it to my under eyes. Only "problem" that i have with it is not with the formula itself, but with the packaging. I would personally prefer a doe foot applicator, but thats mostly just me since i'm an absolute idiot at gauging how much products comes out from the twist and turn sponge tip applicator that this concealer came with.

1 of 1 people found this helpful.

Brows -Maybelline - Brow Tattoo Gel Tint

on 10/16/2017 10:49:00 AM


I used to get my brows tinted professionally but the hassle of going in regularly put me off it. This seemed like a convenient and cheap way to go back to tinting. I bought this when it was half price, so figured I had not much to lose from trying it.

I read some people found the colours too orange. I bought the grey brown to avoid this, and while it was slightly greenish as some people complained of, I didn't find it to be a massive issue. It was a subtle green tinge on me that was only noticeable because I searched for it.

It wasn't terrible - it did tint my brows and lasted for approximately the 3 days it promises. But I just prefer the control and more natural look when I use my Anastasia Beverly Hills pomade, despite the added effort. This would probably suit someone who really can't be bothered doing their eyebrows every morning and who just wants them to appear darker or thicker without having the ombré/light-to-dark effect that makes brows appear more natural.

Another issue I had was with the applicator brush. It lacks precision and the gel goes on as a big clump so it's very easy to accidentally overdraw.

This didn't work for me and I wouldn't repurchase but I can't say it's an absolutely horrible product - it just doesn't give me the look I'm after.

Eyeliner -Maybelline - Ultra Liner Waterproof

on 10/15/2017 6:02:00 PM


I was very disappointed with this product after spending $10 on it. The formula is oily and lumpy, and went on VERY spotty. I wish I could attach a picture to show just how awful and a waste of time this product was. I will be trying to return these products immediately.

1 of 1 people found this helpful.

Highlighters -Maybelline - Master Chrome Metallic Highlighter in Molten Gold

on 10/15/2017 3:03:00 PM


Maybelline is my favorite drugstore makeup brand. They just keep giving me life after life. This is bling bling in a powder. Very pigmented gold that applies like a dream and really makes your highlight stand out. I am so happy to know you can get something this beautiful for $7.97. I certainly would purchase this again. The packaging seems sturdy enough, the product is beautiful and it lasts even in my oily t zone thru blotting. Very well executed product.

3 of 3 people found this helpful.

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