The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,222 products

96,829 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline -Fit Me! Dewy/Hydrate and Smooth (formerly Fit Me)

on 6/20/2018 9:46:00 PM


This product works great, and, lasts a very long time. It doesn’t take much to achieve great coverage. I would recommend to anyone with dry skin. It matches me perfectly. I do not have an issue with oxidation. I definitely would buy again and again...

1 of 1 people found this helpful.

Eye Shadow -Maybelline -Color Tattoo 24hr Cream Gel Shadow

on 6/20/2018 9:31:00 PM


A genuinely long-lasting product, even on my oily skin. I have this in a matte pale pink shade and a matte taupe shade, can't read the exact shade names as the sticker's too scratched. Anyway, this comes in a little glass pot and a screw-top lid, inside is a firm putty-like substance that you put on your finger or sponge and then apply. I just use my finger, it's quite blendable when I first apply, and I particularly like to use this for work as it's quick to apply and still looks nice. Coverage is buildable, it applies semi-sheer but you can always add more layers for a more opaque colour.

I'm unsure about claims it lasts 24 hours, but it certainly lasts throughout busy 13-hour shifts. Once dry it doesn't budge, and can also be used as a primer and base shade in one. When I put eyeshadow over it before it's dry, that eyeshadow will also last all day and not streak or run. Quality wise it resembles MAC's paint pots but for a significantly cheaper price. Love this and repurchase when it's empty.

2 of 2 people found this helpful.

Lipstick -Maybelline -Nude Lust (920)


I was surprised to like this one!!! Nude lust is the third shade of the Buffs collection and it goes from lightest to darkest, so this one comes right after Bare All and Blushing Beige. I'm fair so I assumed that since it was #3 in the line up it would be too dark on me but nope it's stunning! This is a very universal color. Both medium skin tones and fair can wear it. It does lean cool toned but you can still rock it if you have warm undertones (it may just look pinker rather than nude) It's a simple color (not to be confused with the word boring)! It will go with any makeup. This fleshy pink has a subtle gloss that makes my lips look plump. The Buffs collection all look very glossy minus the feel of goopy gloss which is my favorite for that dewey finish.

I would put this in the same category as the cult classics Rimel Airy Fairy and L'oreal Fairest Nude. In fact I think it's prettier because it leans more neutral while Fairest Nude can be too brown for the pale and Airy Fairy can lean too Mauvey for a nude lippie.

1 of 1 people found this helpful.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 6/20/2018 4:23:00 PM


First of all, when I went to try this concealer I was skeptical to see if it was actually going to be good. I tried it the first time on my best friend's birthday and I fell in love with how it looked in camera and with flash photography. It was very easy to blend in. I can use either my beauty blender or a brush but I do prefer using my beauty blender. It does not give me a flash back when the camera flash hits my face. The coverage is medium to high coverage. The only annoying thing is that you have to keep turning the tube to get the product to come out.

3 of 3 people found this helpful.

Blush -Maybelline -New York Fit Me

on 6/20/2018 9:32:00 AM


Got the Peach color. Good pigmentation. Lasted the entire day for me. Not patchy. Will buy again.

2 of 2 people found this helpful.

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