The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,215 products

96,477 reviews

60% would repurchase

Recent Maybelline Reviews

Eyeliner -Maybelline -Master Graphic eyeliner

on 3/19/2018 12:14:00 AM


The marker is a decent idea, but poorly executed. When it works, it's a good, controllable way to get different shapes and thicknesses of eyeliner. But it has several problems:
1. The 'ink' does not go on opaquely, it looks streaky and grey, and trying to build it up to opacity is messy and unpredictable.
2. Since it's felt, the point of the marker disintegrates. Sometimes it does this while you're using it and it messes up your precise lines.
3. Since it's felt, the point of the marker does not stay pointy.
4. The packaging isn't great - the lid is hard to get off, and whenever I use it, the lid comes off but the plastic 'sleeve' inside the lid, that's meant to protect and keep the marker moist, gets stuck on the actual marker. It's really hard to get off. I have to use my teeth. And then I splatter ink everywhere. This is my fault, I know, but the lid should come off properly in the first place!
5. It fades and runs with wear and moisture.

I tend not to use this eyeliner and I won't buy it again. Fun to play around with, though.

Lipstick -Maybelline -Color Sensational Lipcolor ~ Red Revival

on 3/18/2018 3:38:00 AM


This is my kind of red lipstick. I first wore it full on but switched to dabbing it for a stain and HELLO, I was in love. From what I see this is a neutral cherry red that looks beautifully polished and modern. Everytime I wear this I get asked what it is. I especially love this with a minimal eye, it just looks so cool.

1 of 1 people found this helpful.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 3/17/2018 11:59:00 PM


Don't really like the application tip as you cannot control how little or how much to use.

The light shade is a perfect match for me and it provides rather good coverage. Don't really cover my eye circles really well (or maybe I'm just not using enough).

Lipstick -Maybelline -Vivid Matte Liquid Lipstick

on 3/17/2018 9:31:00 PM


I got the matte vivid liquid in nude flush, it is a gorgeous warm muted pink that brightens up my pale skin. It is one of my favorite pinks in my entire collection. This is not exactly "matte" which is OK with me. I don't treat this like a liquid lipstick that completely dries down because it simply doesn't, however it lasts for a reasonable amount of time without touch up and doesn't get patchy. This however, can sometimes very in one line of lipsticks with the different colours and I haven't tried any of the darker colours so i'm not sure if they are as good as this one.

1 of 1 people found this helpful.

Mascara -Maybelline -Colossal Volum' Express Mascara 100% Black

on 3/17/2018 11:28:00 AM


Smudges on me way too much.

Back to Top