Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,229 products

97,196 reviews

60% would repurchase

Recent Maybelline New York Reviews

Lipstick -Maybelline New York -Super Stay Matte Ink Liquid Lipstick

on 10/20/2018 6:58:00 AM


It claims to last 16 hours & i can see that IF you don't eat at all for 16 hours. It drops after eating. BUT it doesn't drop much which i'm surprise.
It's alittle drying on the lips and i do see some patches but no biggies. Very faint pleasant smell.
It cost SGD17.90 so it's a little on the pricier side for such quality. Can get better quality lipstick with that price. Don't buy if you want to make your money worth, get something else.
Overall i do like this range by Maybelline because it's very pigmented & the shades are also nice, can see myself repurchasing the shade Amazonian and others.

Eyeliner -Maybelline New York -Master Precise Skinny Gel Pencil

on 10/20/2018 1:21:00 AM


I strictly use this for tightlining my upper lashes. It gets in between my lashes and makes them look fuller/darker. I wear contacts and this does not transfer onto my lens. Definitely would repurchase.

Eye Shadow -Maybelline New York -Expert Wear Eye Shadow Single: Linen

on 10/19/2018 10:06:00 PM

I was hoping to use this color to highlight the inner corner of my eye and the center of my eyelid, and to have it be an option w/o shimmer. Happy to say that I didn't notice any shimmer like other reviewers noted. Completely matte. But also quite chalky and difficult to blend. I even used my fingers when my fancy brushes didn't get the job done. Not a great loss as I only spent a few dollars for it. And I'm not mad at Maybelline. While I've not had much luck with the matte shades in this line, some of the shimmer ones are rather good. I won't repurchase this particular color though.

Eye Shadow -Maybelline New York -Expert Wear in Made for Mocha

on 10/19/2018 9:16:00 PM


Really good color, but it doesn't blend well for me. I tried it with two different eyeshadow primers (can't go w/o primer due to very oily lids) and others shadows but could never get it to cooperate. On the upside, it's pretty good for filing in some sparse areas in my eyebrows. I'll use it up but won't buy again.

Concealers -Maybelline New York -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 10/19/2018 7:21:00 PM


i really tried to like this product (mostly because of the positive yt reviews). The applicator is awful, wastes too much product. The first time i bought it i thought the packaging had a problem because i had to do a lot of spins to make the product comes out. The second one i bought had the same problem, so is a general issue.
The formula itself is not the worst, has a decent pigmentation and doesn't look pinkish/orangeish in my olive skin tone, but there are better drugstore concealers that lasts a lot more than this one.

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