The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,223 products

96,852 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 6/24/2018 3:57:00 PM


This is my go to daily under eye concealer. I use this even if I don’t wear any foundation because I’ve started getting some light purple tones under the eyes as I age. I have dry skin but if i moisturize well this works just fine. If I need a little help, I apple some MAC strobe cream first and then this. I set with a mini compact I have of the hourglass powder. Doesn’t crease and is very comfortable. I love the price point too it doesn’t perform any less than high end. My circles aren’t super bad though and I don’t have a lot of lines so I can’t say how it performs with those traits.

Mascara -Maybelline -Colossal Cat Eyes Waterproof

on 6/24/2018 12:49:00 PM


Really good mascara for lengthing the lashes! Would definitely recommend!

Pressed Powders -Maybelline -FIT Me Matte Poreless Powder

on 6/24/2018 11:17:00 AM


Other than the fact that the packaging is a little huge, this powder is quite good. I use the shade 120. I see a lot of people comparing it to the L’Oréal true match powder, which the L’Oréal one is actually a little bit better in controlling oils. So if you have normal skin, this one will do. But if you have oily skin, the L’Oréal pen is a better option.

1 of 1 people found this helpful.

Powder -Maybelline -Fit Me! Set and Smooth Powder for Normal to Dry Skin

on 6/23/2018 11:08:00 PM


The only complaint I have about this product is the packaging, it’s cheap and hard to use the powder and the mirror at the same time, but other than that, it’s a wonderful product.

Blush -Maybelline -FaceStudio Master Blush Color & Highlight Kit

on 6/23/2018 11:02:00 PM


I read the only two reviews available here and after watching a YouTuber using this as a favourite in her video I gave it a try with high expectations.I am a blush and highlighter junkie so yeah.
THE HIGHLIGHTER:like a 6/10,it was more glittery though than a light glowy shimmer so steer clear if you don’t like glitter like me.i prefer glow and this highlighter looked very unnatural and powdery AF.
The BLUSHES:extremely pigmented and no matter how many time I dust the excess off and even swirl it on my wrist before applying the colours are TOO loud and look very unnatural.they look very pretty and alluring in the pan but exceedingly unflattering on your face.i am light toned so I tried it on my slightly deeper toned friend and it looked okayish on her too.still too powdery and emphasised texture.The lasting power was also about 1-2 hours.
Wouldn’t waste of money-.- the only good thing is that it’s small so good for on the go but iv seen other brands with better kits like rimmel while makeup revolution also has products similar but wayy better than this .

1 of 1 people found this helpful.

Back to Top