The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,215 products

96,486 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)


Overall, I personally like it. I do have a combination of dry & oily skin. Depending on the time of year. When my face is going through a dry spell, I will not use this foundation though. It makes my face feel & look even more dry. I also found that this foundation does have a weird dryish-textured feeling after it is applied onto the skin. However, it does stay on all day. I dont have to reapply, & It has great coverage so I dont have to use a lot. So, In all I like it. & I would recommend this to a friend!

Mascara -Maybelline -Lash Sensational Mascara

on 3/21/2018 2:55:00 PM


Me: thin, sparse, straight Asian lashes that point down. I purchased the waterproof version to help with keeping the curl. Pros: darker, slightly thicker and longer lashes, curl lasted all day, no flaking or smudging. Perfect, right? Unfortunately, a big con was taking it off-it took a lot of work even with Tatcha's cleansing oil to get all of it off and I only put on one coat. Another con was my lashes were crunchy and spidery looking. I'll stay with Maybelline's Full and Soft Waterproof.

1 of 1 people found this helpful.

Mascara -Maybelline -Volum' Express The Colossal

on 3/21/2018 12:52:00 PM


a horrible mess, it flaked and smeared and I never have this problem with mascara. Also, the brown shade is not brown, it is black, so calling it brown is misleading.

Lipstick -Maybelline -Super Stay Matte Ink Liquid Lipstick


This is an amazing product!!! I've searched high and low for a liquid lipstick that didn't make me regret ever buying it. My hopes were that this one would stay for a little while and only come off if I ate something greasy or kissed. I was super surprised and pleased that this lipstick is both makeout and fried chicken proof. The first time I wore it, I was sure it would be gone when I looked in the mirror at the end of the day. Nope. Still there. But it's easy enough to remove with any kind of oil and a cloth or tissue. Best part... no dreaded pink sliver in the middle of your lips when you wear the dark one. Great investment. I'm not going to need to buy Tarte lip paint anymore. This one was only like $8 at Walmart! Definite repurchase.

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 3/20/2018 1:25:00 PM


This foundation is the first drug store foundation I have tried in years. I said what the heck let’s try it! It’s amazing when you first apply it and it dries beautifully. You don’t need a lot. It’s soft and airbrushed. I use a damp beauty blender and then I set it with translucent powder because I can get pretty oily. Like I said it looks perfect AT FIRST. It does break up a little bit after a while so I wouldn’t say it’s a super long lasting foundation. It does oxidize VERY badly. It’s a few shades darker now than when I put it on. I need something that will stay the same shade or close so this is not ok. I look patchy. Not cute. These are the only downsides. Looks like it back to high end for me.

1 of 1 people found this helpful.

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