The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,224 products

96,951 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 7/22/2018 1:26:00 PM


I’m in love with this concealer I have very dark under eyes and olive skin tone and the shade Golden is everything it covers my under eyes so well and it’s very hydrating but a little bit goes along way so use it wisely . If you don’t have this concealer what u doing ?

1 of 1 people found this helpful.

Powder -Maybelline -Fit Me! Set and Smooth Powder for Normal to Dry Skin

on 7/22/2018 12:47:00 PM


This powder's amazing! I've tried their Fit Me Loose which gives me a dull complexion while their Matte & Poreless gave me slight rash. This smooth one's obviously catered to my skin type. I put it over my Rimmel Match perfection foundation today & not only did it provide tons of extra coverage, but it left a nice smooth healthy glowy, yet natural finish. It doesn't even look like I'm wearing powder. There's no cakey layered make up face look. I bought it for only $7 on sale. It's only 1st day I've had it tho. I've got lots of other foundations & will test it over them as well. Loving it so far...

1 of 1 people found this helpful.

Highlighters -Maybelline -Facestudio Master Chrome Metallic Highlighter - Molten Rose Gold

on 7/22/2018 10:56:00 AM


This is a pretty shade and the formula goes on smoothly. With all the drugstore sales on Maybelline products, it's fairly easy to get the price on this even lower. If this was the only brand of highlighter available in the drugstore, I'd likely repurchase this again; however, I have a Milani Strobelight in a different shade and comparing the 2, I have to say I think I prefer the Milani formula more than Maybelline. Now when I purchased the Milani Strobelight, there was no shade similar to Molten Rose Gold at the drugstore; however, I see on the Milani website that they sell a shade called "Moon Glow" which looks more like a rose gold tone. Again, nothing wrong with the Maybelline Master Chrome other than I feel even one light layer of this packs a lot of shimmer - maybe a little too much for a daytime look. If you prefer your highlighter to be a tad more subtle during the day, you may prefer the Milani formulation over the Maybelline.

1 of 1 people found this helpful.

Mascara -Maybelline -Volum' Express The Falsies Flared Waterproof


Do you want to feel like there is sandpaper touching your eyeball at all times? Want to feel like your lashes are gooped with hard glue? And then have to scrub your eyes hard at night to remove it and you lose lashes every time? Than this mascara is for you. One of the worst I ever tried. So uncomfortable.

Lipstick -Maybelline -Color Sensational Inti Matte Nude- Toasted Truffle

on 7/21/2018 10:40:00 PM


I have several of these but haven't found a color I love until this one. Really pretty browny plum that looks just right. Makes teeth look nice too and that doesn't always happen with brown toned lipsticks. Feel smooth on the lips too.

1 of 1 people found this helpful.

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