The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,224 products

96,945 reviews

60% would repurchase

Recent Maybelline Reviews

Eye Shadow -Maybelline -Lemonade Craze

on 7/20/2018 1:08:00 AM


Bias alert but OMG LEMONADE? BERRY SHADES? SCENTED? Food + summer + cute packaging + cute shade names like Old Fashioned, Sweet Tea, Ice Pop = SOLD. I immediately went to Target's site and located one that carried it for $10.99. (Same price at Amazon, $13 at Ulta.)

Now back to earth, this is a Maybelline product and the quality of their shadows lately have taken a dive for the worse. Lemonade Craze is in between their old quads (better) and their recent city shades (worse) for as happy of a medium of something close to the Gigi Hadid release aka so-so.

Mattes are hard to make right, and this is drugstore quality through and through. Powdery, low pigment, requires many layers to build up which makes it hard to layer other shades on top because your lid already has 5 layers of the previous shade just to make it show up. Ice Pop is the most pigmented of the matte shades, and Sugar Coated, a metallic shade, is the best of the shimmer shades and of the entire palette pigment wise. I do enjoy the variety of textures included. Main Squeeze is pretty much a scattered suspended shimmer that makes a great topper. And if you are a woman of any kind of color, a lot of these shades will not show up well without some white base oompf. I am NC35-40 extremely yellow olive and the happy sunny bright yellow Lemonade Craze just doesn't show up on me, even over a base of NYX Milk, but it would look great on more fair skin tones and is such a perfect shade contrast with the pink Ice Pop. I also agree with the below review that there needed to be a darker shade in the palette to make it one and done. Then again... perhaps this was the intent? Because...

Surprise ending, I LOVE the looks this palette makes! I am a fan of soft blown out halos and gradient looks, and this palette just naturally does it due to its gentle pigmentation. You can make a gradient look with just the singular hot pink Ice Pop since it requires so much building up. This shade alone was worth the price of admission for me. All the other shades meld seamlessly with each other for endless complimentary combos. Everything about this palette is Spring/Summer light hearted fun. It doesn't take itself too seriously and neither should anyone looking for a perk-me-up after a long day of adulting.

Oh and the scent? The product doesn't even advertise itself as scented, and I can barely smell "something" if I put my face right into it. Sad panda but perhaps a good thing for those picky with scents.

Brows -Maybelline -Expert Eyes Twin Brow & Eye Pencils


These are actually quite good considering the low price (around $3). I have been using "Dark Brown" for a long time now, even though I would not consider the color dark brown at all. I have light golden brown hair, and this warm toned brown color matches my brows/hair perfectly. The formula is stiff and matte, so it looks more natural than other pencils, and stays put really well. I can't imagine anyone using these as eyeliners though. I have tried all 3 of the brown shades, and they all run very warm, so if you have ashy hair, I would skip these (the Blonde shade is a nice neutral taupe however). I don't like having to sharpen them, but that's my only con. I will repurchase!

1 of 1 people found this helpful.

Lipstick -Maybelline -color sensational broadway bronze

on 7/19/2018 4:53:00 AM

Love this color! Since its discontinued, I would like to find other colors that are similar please, if someone could let me know of any. Thank you

Mascara -Maybelline -The Falsies Push-Up Drama

on 7/18/2018 2:22:00 AM


Okay. Where do I begin? I have come here to rant about this terrible product. This mascara is the most clumpy, sticky, and most transferable mascara I have every used in my whole entire life. the wand is so thick that it would just smear all over the place. it smells like toxic waste and it would only be perfect for one look. the look where you want to convince everyone that u have been crying in your room nonstop for 10 hours. literally. its is such a pain to wash this goddamn shit off. like god. one wipe leaves your whole eye back and it drips everywhere. it has stains my eye. STAINED. it looks like I have some sort of infection in my eye or some sort of dirt everywhere. honestly the consistency of the mascara and the pigment is fine but everything else is terrible. I want to go to the creator of the mascara and have a whole chat about how terrible this mascara is over a cup of tea. im literally 14 and I better stuff to complain about other than this mascara that has lefty eye black.

Thank you and goodbye.

3 of 3 people found this helpful.

Eye Shadow -Maybelline -New York The City Mini Eyeshadow Palette

on 7/17/2018 7:40:00 PM


I've always been curious about these palettes since they seem to get universally good reviews by Youtube and the blogosphere. Great reviews? No, but good. I've never bought one since I use shimmer on my eyes sparingly and prefer an all matte palette. Well, low and behold, they now have them. I bought "Skyscape Dusk" which is pinky/lavender/mauve palette. Not *a lot* of variation between colors, but I did like the overall shade and of course that it was matte.

As to application? Eh. Disappointing. First off, quite dusty imo. On the eyes, after sweeping a color on, I felt like saying, "did I just do....anything?" It requires A LOT of build up, and even then the colors seemed drab and muddy. I've used it twice now. I like to give a palette at least 3 wears before I give up.

I wonder if there's a lot of variation in quality between these palettes. I get the feeling that some of them have better quality shadow pans. I'd pass on Skyscape Dusk if I were you.

1 of 1 people found this helpful.

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