The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,204 products

96,098 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline -Superstay Full Coverage Foundation

on 12/13/2017 1:53:00 PM

This has officially cemented Maybelline’s position in my life as my HG makeup brand. I literally can do a my face but better look and beat face with all Maybelline products. And everything in between which is where I usually am for work. I could not wait for this to get into stores so I purchased it on Amazon for $9.99. My shade in Matte + Poreless is Coconut so I got that and Warm Coconut. They are both the same shade. Warm Coconut is just a tad bit more golden but they literally are the same to the eye. I am making a point of this because I am not sure why with only 16 available shades they would have duplicates. Also, the swatches online (Ulta, Amazon) have Warm Coconut as a very deep shade which it is not so be beware women of color. I wear this without primer, set with Too Faced primed and poreless pressed powder and go on about my makeup. This wears like iron on me and postpones oil breakthrough. It wears like Estée Lauder DoubleWear. Yeah I said it. I am very pleased with this. I remove it with an oil as info. Excellent product.

Blush -Maybelline -Master blush and highlight

on 12/13/2017 1:27:00 PM

This quad comes with a pretty metallic shimmery highlighter. It is NOT a subtle highlighter and people who like a subtle, natural looking highlight should steer more towards ELF than this palette which includes a sexy, bold, in your face highlighter. There are 3 shades of blush: A cool bright pink, a deep purple plum, and a stunning and unique coral shade. Sometimes I mix a little bit of the blush with the highlight to add a sheen, other than that all 3 blushes are matte. These blushes are very pigmented so i warn everyone to use a light hand when applying them. I find the pink may take some extra effort to blend, but the other 2 blushes are super blend-able. If you are new to wearing blush or like super natural looks this may not be the product for you: it is extremely pigmented.

Eye Shadow -Maybelline -New York The City Mini Eyeshadow Palette

on 12/13/2017 1:13:00 PM


These eyeshadows are gorgeous! I have tested several of the palettes, but purchased rooftop bronzes as i love warm browns. The eyeshadows were velvety, pigmented, and had no fallout. There is a gorgeous shimmery soft gold ivory, a pretty shimmery white gold a pigmented satin warm brown/bronze, a deeper satin brown, and a deeper satin taupe brown. If i had a complaint it would be that there aren't any matte shadows. In the middle there is a glittery soft copper or beige that sort of reminds me of mac all that glitters with some added oomph! Beginners beware: this is a super pigmented palette!

1 of 1 people found this helpful.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles

on 12/12/2017 8:21:00 PM


Love this product good coverage good for every day use of u don’t want to use up your expensive high end concealer....

1 of 1 people found this helpful.

Mascara -Maybelline -Lash Sensational Mascara

on 12/12/2017 6:00:00 PM


Love the brush soo much.

the formula is good tbh and I'm quite picky with how I like my lashes (I like them whispy and thick at the root, NEVER clumpy or spider looking, I'm all bout that volume).

the trick is: curl your lashes if you need to (mine are straighter than richard burke), and then place the concave part of the brush (the inner part of the C shaped brush) against your lash roots... aaaand WIGGLE WIGGLE WIGGLE WIGGLE.

I tend to focus more on the roots than the tips of the lashes as this gives me amazing volume and lash separation while never getting clumpy or "too much" imo.

1 of 1 people found this helpful.

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