The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,224 products

96,945 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline -The Falsies Push-Up Drama

on 7/18/2018 2:22:00 AM


Okay. Where do I begin? I have come here to rant about this terrible product. This mascara is the most clumpy, sticky, and most transferable mascara I have every used in my whole entire life. the wand is so thick that it would just smear all over the place. it smells like toxic waste and it would only be perfect for one look. the look where you want to convince everyone that u have been crying in your room nonstop for 10 hours. literally. its is such a pain to wash this goddamn shit off. like god. one wipe leaves your whole eye back and it drips everywhere. it has stains my eye. STAINED. it looks like I have some sort of infection in my eye or some sort of dirt everywhere. honestly the consistency of the mascara and the pigment is fine but everything else is terrible. I want to go to the creator of the mascara and have a whole chat about how terrible this mascara is over a cup of tea. im literally 14 and I better stuff to complain about other than this mascara that has lefty eye black.

Thank you and goodbye.

3 of 3 people found this helpful.

Eye Shadow -Maybelline -New York The City Mini Eyeshadow Palette

on 7/17/2018 7:40:00 PM


I've always been curious about these palettes since they seem to get universally good reviews by Youtube and the blogosphere. Great reviews? No, but good. I've never bought one since I use shimmer on my eyes sparingly and prefer an all matte palette. Well, low and behold, they now have them. I bought "Skyscape Dusk" which is pinky/lavender/mauve palette. Not *a lot* of variation between colors, but I did like the overall shade and of course that it was matte.

As to application? Eh. Disappointing. First off, quite dusty imo. On the eyes, after sweeping a color on, I felt like saying, "did I just do....anything?" It requires A LOT of build up, and even then the colors seemed drab and muddy. I've used it twice now. I like to give a palette at least 3 wears before I give up.

I wonder if there's a lot of variation in quality between these palettes. I get the feeling that some of them have better quality shadow pans. I'd pass on Skyscape Dusk if I were you.

1 of 1 people found this helpful.

Liquid -Maybelline -Dream Cushion


I really don't like gimmicky stuff but i broke down and tried this. The applicator was no good for me but it applied just fine with fingertips. I got this in medium beige and it was a little too dark/yellow for me. I am pretty fair but i am tan for summer so i purposely bought a darker color. I would not repurchase because for me it wasn't enough coverage. I would say this is a light coverage and my skin still thinks it's sixteen so I need something more :( If you got the right color and you only need that light coverage this stuff would probably be a good buy....

2 of 2 people found this helpful.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 7/17/2018 9:09:00 AM


Confused as to how this is called age rewind when it’s cakey as hell? Lol. I’m 25 and don’t have too much going on under my eyes but this stuff settles into creases and makes me look like I have lines under my eyes and it’s cakey. I used less today than yesterday and it still looked bad. The packaging sucks, takes at least 10 clicks to get the product out. I guess coverage is decent so I gave it 2 stars. I like to spread my concealer far down which is why I applied a lot yesterday. The color light is super deceiving in the package, looks super white and pale once on. I would have gotten another shade darker if I had known it would be that light. Definitely not worth $10 wtf maybelline I’m disappointed in that price. Especially since this is garbage. Taking it back today. Will stick to shape tape or the new MUR dupe for shape tape.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 7/17/2018 12:33:00 AM


I was looking for an inexpensive foundation for summer as I've gotten some sun and my usual Revlon ColorStay was too light. I need solid medium to full coverage and am recently 50. Revlon works well for me, but I didn't feel like spending $10 or more for a shade I'll use for a few months. I've tried Matte & Poreless before and I wasn't wowed by it. I also had a bottle of Loreal Lumi around that worked shade wise, but it's not a favorite. It gets greasy and wears off quickly on me. My adult daughter came to visit and swim, and somehow we got onto makeup. She wears Lancome but mentioned this Maybelline was her budget foundation. My 16 year old daughter chimed in that she loves that one as well. So on a trip to Walmart I decided to try it again. My teen helped pick the shade, and she did a great job. For less than $6, I had nothing to lose.

I use my HG moisturizer, the Neutrogena Hydro Gel daily. I love that one. I've never had an HG moisturizer before, but I do now. I lamented that the Maybelline didn't have a pump. I poured out a bit, applied with a damp RT blender and loved the coverage. I topped with my Coty AirSpun translucent powder, PF Butter Bronzer and a Milani baked blush. Even in 95+° heat this foundation held up solidly. I have NYX Dewey setting spray, and I also have a DIY with witch hazel and aloe, I don't remember which one I used. It set nicely. I wore it to work today and it lasted for the six hours I was in. I didn't feel greasy or like it was sliding all over my face. I was amazed. The coverage was great and I used less than I did over the weekend, so this does build nicely. My skin literally drank this in. I didn't use a highlight today and it still looked good.

I'm not looking for matte, just good coverage that wears longer than my workday. This exceeded my expectations. I don't know if it's been reformulated since the last time I tried it, but I can see why this is a fan favorite. I haven't decided if I'll keep using after summer and I'm back to my normal tone and shade, but I can't think of a reason not to. It's less expensive than my Revlon, and so far my skin really likes it. It didn't sink noticeably into my lines and wrinkles. My larger pores looked amazing. Even in my car in harsh July sunlight it looked good. But it's also a savings of about $50 a year over my Revlon. It's worth it. I've had high end foundations that didn't perform this well. This really is a gem.

4 of 4 people found this helpful.

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