Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,228 products

97,147 reviews

60% would repurchase

Recent Maybelline New York Reviews

Liquid -Maybelline New York -FIT Me Foundation (Matte + Poreless)

on 9/25/2018 7:57:00 AM


I have this foundation in #120 Classic Ivory and #125 Nude Beige. I would say that a blend of these two shades would suit my skin tone the best (I am around a NC20 / light medium with warm undertones). Honestly #125 matched my skin at first application, but it sort of oxidized after a few hours and got a bit darker (although tolerable) so keep that in mind.

This foundation has a medium buildable coverage and does not weigh heavy on your skin. It also has a demi-matte finish that feels slightly tacky to the touch. If you are a normal skin-type, I feel like you could get by with not powdering your face. It held up pretty well throughout the day and worked well with other products. Nothing really tugged weird and there were no blotchy spots to be found. My skin kept relatively matte but I have tried other foundations that worked better in controlling my oils. It did pretty well with smoothing out my skin and did not crack on my smile lines (which every foundation does) but I felt like it didnt really make a huge difference with my pores.

The packaging is a glass with a sturdy cap. I would prefer if it came with like a spatula (like the wet n wild photofocus foundation) because its much more convenient.

I would rate this a decent 3.8/5. Its a really nice foundation that holds up to its claims but nothing extraordinary that would make me repurchase. I feel like with a few tweaks here and there, this could be on-par with my WnW photofocus.

3 of 3 people found this helpful.

Mascara -Maybelline New York -Total Temptation Mascara

on 9/24/2018 11:40:00 PM


This mascara makes my lashes longer and helps them stay up throughout the day, thus making me look more awake. Although this product is mostly good, it does get all over the bottom of my eyes and crumbles by about 3. So, it lasts about 9 hours for me but that's not my whole day. My top lashes last way longer than my bottom ones do. The pigment is very true, so it goes on very dark and stays dark the whole day.

Eyeliner -Maybelline New York -Unstoppable Eyeliner - all shades


I have this in "Onyx" and I honestly find it very similar to Maybelline's Define-A-Line auto liner. Very pigmented, soft formula, which applies easily, but does create more of a soft/smudged line, especially after a few hours of wear. I personally, like the way this looks on me, but those wanting a budge proof, defined line, should look elsewhere. This does apply nicely to my lower waterline, whereas some liners have weak pigmentation on waterlines. Overall, I like it, and would repurchase!

3 of 3 people found this helpful.

Liquid -Maybelline New York -Superstay 24HR Full Coverage Foundation

on 9/24/2018 10:42:00 AM


I did not like this foundation at all. I wanted to take it off the minute I put it on. It was impossible to blend and when I finally got it applied, I decided to give it a chance. It did not sink into wrinkles, but with this foundation that was a bad thing as it accentuated every line on my face! As the day went on it looked drier and drier and I have normal skin with a slightly oily T zone. I have mature skin, but this made me look at least 10 years older. I took it off and will never wear it again!

Powder -Maybelline New York -Fit Me Loose Finishing Powder

on 9/23/2018 11:53:00 PM


This powder is INCREDIBLE. I’ve repurchased at least 4 times now. This and the Colourpop No Filter loose powder are my HG loose powders. Maybelline knocked it out of the park with this bad boy! Makes your skin look completely poreless. Locks your makeup in place all day. Doesn’t cause irritation or breakouts. And my favorite thing about it—you can use to bake (which means using a lot of it at once) and it’s not drying! It’s seriously amazing and I think everyone should try it!!

1 of 1 people found this helpful.

Back to Top