Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,235 products

97,267 reviews

60% would repurchase

Recent Maybelline New York Reviews

Powder -Maybelline New York -Fit Me Loose Finishing Powder

on 12/10/2018 12:37:00 PM


this powder is a smooth maker out of my skin, smoothed out fine lines, under eye bags and pores. My pictures look amazing and airbrushed. zero flash back. blends well, keeps my makeup on especially with a light set of makeup spray. I cant rave enough. I dust it under my eyes cheeks, chin and sometimes forehead and neck with a smaller powder brush, let it set, and sweep a super matte powder over it for pictures. Looks so high end it's silly. Relieved my wallet can rest and I can still look flawless. <3 I hope they never discontinue it ever!

3 of 3 people found this helpful.

Liquid -Maybelline New York -Fit Me! Dewy/Hydrate and Smooth (formerly Fit Me)

on 12/10/2018 5:44:00 AM


I picked this up at local drugstore out of curiosity for I’ve heard praises for this foundation. I’m NC 25-30, dry skin, and i occasionally get whiteheads here and there but nothing major. I got this in Sand Beige 210, medium shade with yellow/warm undertone.

I have so many questions. Like why does this foundation have no pump or whatever? The texture is okay, as expected from drugstore foundation (even so,Catrice and Bourjois or even Revlon do have better texture). I get the ‘grainy’ feeling although I shake the bottle well before using.

I normally use my blending/buff brush, but boy this one is streaky, and why is it so orange? I know I have strong yellow undertone, but I am not orange!
After two hours or so in the humid equatorial climate, this foundation sets into my fine lines, corner of my nose, accentuate my bumps, and digs into my pores. My poor, easily clogged, pores. It doesnt feel greasy, but it does look greasy, not dewy. It is unflattering in every way. I look like an orange glazed donut.

It does feel light under 20 degree C, but above that, it’s sticky and wet and wrong. So wrong.

Not going to buy this again ever.

1 of 1 people found this helpful.

Eye Shadow -Maybelline New York -Eyestudio ColorTattoo Metal 24HR Cream Gel Eye Shadow - Barely Branded

on 12/9/2018 10:52:00 PM


Love itttt :)

I bought my second batch. Price is reasonable since it lasts for me. ( only wear makeup occasionally ) I use it as a eyeshadow, highlighter for cheeks,brow bone and a eyeshadow base. If you have the “taupe shade” and “bad to the bronze” it can be used as a subtle contour to some people. lasting power is great (I have oily lids for some reason )

1 of 1 people found this helpful.

Mascara -Maybelline New York -Lash Sensational Mascara

on 12/9/2018 8:57:00 PM


I don't like this mascara. First of all the brush is pointy and hurts my eyelid. Secondly, the formula is wet and does not give volume to the lashes.

1 of 1 people found this helpful.

Mascara -Maybelline New York -Great Lash Clear Mascara

on 12/9/2018 2:35:00 PM


I thought I'd try this as brow gel to replace my elf since you get a lot more in the package on the Maybelline. The other day I applied at 6am and my brows were gone by 6pm. Fail for me.

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