The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,204 products

96,105 reviews

60% would repurchase

Recent Maybelline Reviews

Eyeliner -Maybelline -Hyper Impact Liner

on 12/16/2017 1:59:00 PM


I absolutely love this product! I don't normally rate make up items, but I love this one so much I couldn't help it! I've been looking for a dupe for the Kat von D liner in Trooper (I always love me a good dupe!) but I couldn't seem to find something that would stay on my lids + wouldn't give me panda! When I saw this on sale at a Maybelline counter I got my hands on it without even swatching it because my other eyeliner had dried up. I'M SO GLAD I PICKED IT UP!

I think the tip is flimsy enough to make drawing a cat eye really simple to get near the lash line, plus it's very fine so getting that perfect flick is easy! I absolutely love this! I would buy it for full price once I've run out. It's so pigmented! It really is a true matte black!

I usually get really sweaty (I live in a humid country) and my lids get oily pretty easily, but if I set my eyes with a translucent powder, this will last for a good 12++ hours (I've only worn it for about this long, but I bet it could probably stay on longer!)

1 of 1 people found this helpful.

Liquid -Maybelline -Dream Liquid Mousse

on 12/16/2017 11:10:00 AM


Horrible foundation. Broke me out like crazy and I never have issues with acne. It also doesn’t blend well and the shades are almost all beige or pink undertones which isn’t great. Packaging is also shit for traveling, has no lid.

Mascara -Maybelline -The Colossal Big Shot Mascara

on 12/16/2017 11:04:00 AM


Trust me when I say I have tried every good high end mascara and none of them come close to this one. IT ACTUALLY DOES WHAT IT SAYS. the volume and blackness it gives AND it never clumpssss oh ma lawddd. Seriously do yourself a favor and buy this bloody mascara cause you won’t regret it.

Mascara -Maybelline -Lash Stiletto

on 12/15/2017 10:21:00 PM


I absolutely love this mascara and have used it for years. Up there with Lancome Definicils in performance but at half the price. (i love and use both). Amazing definition and very black. Love the subtle scent too!

1 of 1 people found this helpful.

Concealers -Maybelline -Fit Me Concealer

on 12/15/2017 12:07:00 PM


Really impressed with this concealer!

I have dark undereyes and can never fully erase them, it's the hollowness of my eyes that causes shadows.

However, this is a really decent concealer for undereyes and blemishes - dab on, and blended really gently with a dryish sponge. I find it lasts really well, and the colour Fair works well on my pale skin. Incidentally, it's darker than my foundation but blends well and doesn't look really light (I'm NOT a fan of the highlight under the eyes!).

I find it lasts really well, it does crease under my eyes, but then, I have lines there so it would. I like the packaging because I can clearly see how much is left and the doe foot is small enough to be precise. It's relatively cheap, about £7 I think but Maybelline is often on a 3 for 2 in local shops.

Overall, I reckon it's worth a go.

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