The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,214 products

96,472 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles in Brightener


I can’t believe I haven’t tried this until now because the pink color is excellent at color correcting the dark circles under my eyes and the formula isn’t cakey or drying. I got this and a jar of a HE undereye corrector and find this works way better (and quite well with the corresponding concealer). I can reapply it later in the day if I need to refresh my undereye are and it doesn’t dry my skin out. It’s not quite opaque enough to conceal the upper eye to get a “blank” canvas, but this is good because it looks more natural on my undereye area.
The applicator itself is a sponge tip that the product feeds up into and to apply one presses the sponge tip against their skin. I admit I have some concern regarding the hygiene of this as there seems to be a lot of product and somewhere along the way I’m going to have to clean it, I will probably try wiping it down real well with alcohol. The sponge applicator also makes it difficult to be precise so I have to dab it and then smooth/tap it on closer to my eye so I don’t disturb my makeup. The tiny plastic cap seems a bit delicate but I imagine necessary so the applicator doesn’t dry out, so I recommend using caution and handling it carefully.
Otherwise, if you are on a budget or want to try an excellent under eye corrector, I highly recomment trying this one, it won’t break the bank and Maybelline cosmetics always go on sale sooner or later.

Brows -Maybelline -Brow Precise Micro Pencil

on 3/17/2018 6:52:00 AM


Way too creamy & soft. It's used up within a week. Wouldn't recommend.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 3/17/2018 3:06:00 AM


This product works well. It covers my dark circles well and lasts for many hours (8ish with powder). The application is pretty messy and seems unsanitary. But, it does not sting my sensitive skin or break me out. Have and will be repurchasing.

Concealers -Maybelline -Fit Me Concealer

on 3/16/2018 7:15:00 PM


I used the lightest shade Fair and it was too dark and too pink for my fair skin. They have come out with new shades now and those are also too dark for me. The coverage isn't as high as I'd prefer. There are definitely better drugstore concealers on the market.
Also, a minor complaint - the black writing on the tube rubs off and gets everywhere.

Mascara -Maybelline -The Falsies Push-Up Drama

on 3/16/2018 7:02:00 PM


• Volumizing
• Doesn't smudge or transfer throughout the day

• Not lengthening
• Doesn't curl the lashes
• Can make your lashes clump up & stick together if layered

Back to Top