The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,224 products

96,954 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 7/23/2018 12:22:00 AM


decided to gave this a try a few months back,
purchase it because tati westbrook has been raving about this concealer.

on first few tries ***
1. find it really cakey & too drying for me
2. decent coverage but i just dont like the texture
3. i hate the sponge applicator
4. not lasting enough

i dont usually blot at all usually which my make up, but half way through out the day i can see the conceal break apart bit by bit under my eyes, and i just dont like it.
It does not crease on me though, thats one of the good thing, but really too heavy for me as i dont have much dark eye circle, and im usually a girl who loves light to medium dewy foundation radiance look, way too cakey.

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 7/22/2018 5:34:00 PM


I LOVED the old version of this product, which was bulletproof and was the only long wear foundation that cooperated with my dry skin. I have psoriasis, so my skin is DRY and often flakey even after exfoliating, which means most long wear foundations are off-limits. But not this one. I found out just how amazing it was one day when I went to the gym while I still had that morning’s makeup on: at the end I was drenched in sweat but this stuff didn’t move! The rest of me looked like a hot mess, but my face was FLAWLESS, as if I had just applied all my makeup. The old version had REALLY good coverage and definitely felt like makeup, but didn’t look like a thick coat of makeup. Granted, it had no pump and only came in 6 shades and most were awful looking, but luckily the one shade that was great just happened to match me perfectly. When they discontinued it I was bummed, and I hoarded my remaining bottle, using it sparingly. When they launched the Superstay Better Skin version, I jumped at it but was disapointed, as the fair shades all looked gray and weird on me. Sigh. Then they launched this version and I rushed out to get it, hoping it would be the old version in improved pump packaging. Sadly, it is not. The packaging and price are great, but the colors are actually worse and oxidize like crazy. There is no longer a color that matches me—one shade is waaaay too pale and the next one up is waaaaaay too dark orange. But the real turn-off for me was how this new version sat on my skin. It felt thick, heavy, occlusive, and grabbed onto every dry patch and sank into every fine line. It found lines I can’t even see with a magnifying mirror when I have nothing on my face! It looks and feels like a thick and heavy layer of PAINT on the skin. Seriously, I have goopy face masks that look and feel more natural than this stuff, lol. Yes, it has amazing coverage, but so does one-coat latex paint, and I’m not putting that on my face either. So, the search goes on for a good long wear foundation that works with my dry skin. So far, Cover Girl True Blend Matte Made is the closest I’ve found, but it transfers and doesn’t last as long on the skin.

2 of 2 people found this helpful.

Powder -Maybelline -Fit Me! Set and Smooth Powder for Normal to Dry Skin

on 7/22/2018 12:47:00 PM


This powder's amazing! I've tried their Fit Me Loose which gives me a dull complexion while their Matte & Poreless gave me slight rash. This smooth one's obviously catered to my skin type. I put it over my Rimmel Match perfection foundation today & not only did it provide tons of extra coverage, but it left a nice smooth healthy glowy, yet natural finish. It doesn't even look like I'm wearing powder. There's no cakey layered make up face look. I bought it for only $7 on sale. It's only 1st day I've had it tho. I've got lots of other foundations & will test it over them as well. Loving it so far...

1 of 1 people found this helpful.

Highlighters -Maybelline -Facestudio Master Chrome Metallic Highlighter - Molten Rose Gold

on 7/22/2018 10:56:00 AM


This is a pretty shade and the formula goes on smoothly. With all the drugstore sales on Maybelline products, it's fairly easy to get the price on this even lower. If this was the only brand of highlighter available in the drugstore, I'd likely repurchase this again; however, I have a Milani Strobelight in a different shade and comparing the 2, I have to say I think I prefer the Milani formula more than Maybelline. Now when I purchased the Milani Strobelight, there was no shade similar to Molten Rose Gold at the drugstore; however, I see on the Milani website that they sell a shade called "Moon Glow" which looks more like a rose gold tone. Again, nothing wrong with the Maybelline Master Chrome other than I feel even one light layer of this packs a lot of shimmer - maybe a little too much for a daytime look. If you prefer your highlighter to be a tad more subtle during the day, you may prefer the Milani formulation over the Maybelline.

2 of 2 people found this helpful.

Mascara -Maybelline -Volum' Express The Falsies Flared Waterproof


Do you want to feel like there is sandpaper touching your eyeball at all times? Want to feel like your lashes are gooped with hard glue? And then have to scrub your eyes hard at night to remove it and you lose lashes every time? Than this mascara is for you. One of the worst I ever tried. So uncomfortable.

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