The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,212 products

96,368 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline -Dream Satin Liquid

on 2/20/2018 6:09:00 AM


This foundation offers a decent medium coverage, and an absolutely flawless satin/ slightly dewy finish. It's like blur or photoshop in a bottle. Despite the fact that it's not a longwear foundation, it holds up well throughout the day, it doesn't cake or separate. Sadly, the lightest shade available in Romania (100-ivory) is too dark for me, but I can still use this in the summer if I manage to tan a little.

1 of 1 people found this helpful.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles [DISCONTINUED]

on 2/20/2018 12:42:00 AM


This is the ultimate in my collection. I especially love the illuminator one. It's super pigmented, doesn't crease and looks flawless all day. the only cons is the sponge. I don't like it. easy fix, take it off. that simple two twist is enough you can see how much product is being distributed and the packaging becomes perfect. best package ever. I don't know why it says discontinued, I just purchased two in northern California CVS. hmmm.

4 of 6 people found this helpful.

Powder -Maybelline -Fit Me Loose Finishing Powder

on 2/19/2018 11:40:00 PM


This is much better than the Laura Mercier translucent powder that everybody is raved about. It makes my foundation last all day and minimizes my large pores. It never get blotchy when I touch up throughout the day. BEST DRUGSTORE powder ever! No, it is THE BEST powder ever! Highly recommended!

2 of 2 people found this helpful.

Primer/ Corrector -Maybelline -Maybelline Coverstick Corrector Concealer


This product is awesome BUT I only use it for a very specific need - acne coverage for swimming! It's waterproof/resistant so I can cover any bacne or blemishes on my face before going for a swim and it's perfect and cheap! I don't use this under my eyes because it's not creamy enough for good blending with foundation ❤️

1 of 1 people found this helpful.

Stick -Maybelline -Fit Me Shine-Free Foundation Stick


Ok...this is my HG for contour! I would never use it as a foundation but I LOVE the shade toffee to contour with. I just think my contour is perfect every time with this that I haven't even bothered trying a high end product when this one is so amazing. I think the secret is get the right shade! They were out of the toffee and I got the darkest shade one day and it makes me look too muddy. But seriously go buy this if you like to contour! ❤️

1 of 1 people found this helpful.

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