The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,204 products

96,102 reviews

60% would repurchase

Recent Maybelline Reviews

Brows -Maybelline -Brow Precise Micro Pencil

on 12/14/2017 5:14:00 PM


HG status!!! I bought my 5th one today lol

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 12/14/2017 4:16:00 PM


This is my preliminary review of the new Maybelline Full Coverage Foundation. For reference I am NC 25 and 120 Classic Ivory is a perfect match!

I will come back and add more details later. I got this at Shoppers Drug Mart today at the Bay Adelaide Centre.

Stick -Maybelline -Fit Me Shine-Free Foundation Stick

on 12/13/2017 11:26:00 PM


I tried this until there was none left. This foundation washed me out and made my skin weird and oily near the nose and under eyes area (think big pores) which is the opposite of what it says it does and left me dry and patchy around the chin and temples. Not a fan :(

1 of 1 people found this helpful.

Concealers -Maybelline -Fit Me Concealer

on 12/13/2017 8:36:00 PM


• Color match
• Availability
• OKish coverage

• Crepes under eyes
• Drying
• Short wear

I don't recommend this. I recommend Maybelline Instant Age Rewind Eraser Dark Circle Concealer, it's much better.

Blush -Maybelline -FaceStudio Master Blush Color & Highlight Kit

on 12/13/2017 1:27:00 PM


This quad comes with a pretty metallic shimmery highlighter. It is NOT a subtle highlighter and people who like a subtle, natural looking highlight should steer more towards ELF than this palette which includes a sexy, bold, in your face highlighter. There are 3 shades of blush: A cool bright pink, a deep purple plum, and a stunning and unique coral shade. Sometimes I mix a little bit of the blush with the highlight to add a sheen, other than that all 3 blushes are matte. These blushes are very pigmented so i warn everyone to use a light hand when applying them. I find the pink may take some extra effort to blend, but the other 2 blushes are super blend-able. If you are new to wearing blush or like super natural looks this may not be the product for you: it is extremely pigmented.

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