The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,227 products

97,050 reviews

60% would repurchase

Recent Maybelline Reviews

Lipstick -Maybelline -Super Stay Matte Ink Liquid Lipstick


The absolute best liquid lippie I've ever used! I have this in the shade lover, a perfect mauve-y pink, and I'm going to buy many more shades. Goes on easily, dries quick without drying my lips out too much. It doesn't stay tacky like a few other brands I can think of. The lasting power of this is phenomenal, even after eating greasy food this baby is still going strong. It is hard to remove, but I don't knock off lippies for that, cuz that's kind of the whole point of this lipstick, right? Highly recommend, Maybelline knocked it out of the park with this one!

2 of 2 people found this helpful.

Concealers -Maybelline -Superstay Better Skin Concealer + Corrector

on 8/19/2018 2:17:00 PM


I was looking for a good drugstore concealer similar to TARTE

On that note this concealer works amazing for me blends well looks well definitely going in my touch up bag

1 of 1 people found this helpful.

Highlighters -Maybelline -Master Strobing Stick Illuminating Highlighter in 200 Medium/Nude Glow

on 8/19/2018 8:01:00 AM


This product totally works for me!

I've been wearing this highlighter for a couple of months. I love that it gives me a healthy glow, in fact I got compliments and even questions about it. It has a smooth and creamy texture with great payoff on the skin. It's not sticky at all and it doesn't have any scent. It's best applied with your fingers as mentioned on the packaging. I don't wear foundation, only my facial oil and sunscreen but the pigments stay for hours. It's quite affordable and the amount of product it has could last you for months! Defo my everyday and go-to highlighter.

2 of 2 people found this helpful.

Pressed Powders -Maybelline -FIT Me Matte Poreless Powder

on 8/18/2018 7:44:00 PM


Lightweight, cheap, lasts a while and does its job but really nothing special...
Wish this powder had a mirror as now I have to carry little mirror in my purse to apply this powder.
I personally prefer Borjouis powder in a red packaging.

Mascara -Maybelline -Great Lash Mascara


I used to use this mascara back in the 70's , and back then, I got amazing length and volume. I'm not sure why, but it seems like this once very loved mascara (like an old friend) went downhill. It adds nothing at all, even the blackest black doesn't show up at all on my lashes. I even tried using a lash primer first, and it still didn't add anything. I'm so disappointed.

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