The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,220 products

96,631 reviews

60% would repurchase

Recent Maybelline Reviews

Lip Treatments -Maybelline -Baby Lips Lip Balm

on 4/21/2018 4:24:00 AM


I love this lipbalm the packaging is so cute and the color/flavor selection is the best. I just wish they're a bit more moisturizing then I would give it a perfect 5!!

1 of 1 people found this helpful.

Mascara -Maybelline -Volum' Express The Colossal

on 4/20/2018 10:01:00 PM


- goes on clump free;
- well separates the lashes;
- holds the curl;
- doesn't irritate sensitive eyes.

- lots of fall-out through the day;
- the brush is too fluffy for short lashes or small eyes;
- smells terrible, really terrible.

I can't recommend.

1 of 1 people found this helpful.

Primer/ Corrector -Maybelline -FaceStudio Master Fix Wear Boosting Setting Spray

on 4/20/2018 8:42:00 AM


I initially really liked this setting spray. It definitely held my makeup all night. Unfortunately on my skintone it causes flashback and considering I only wear makeup when Im going out and was using this on top of my makeup I was dissapointed to realise that this was causing me flashback. My skintone for reference Mac NC43/Fenty 360.
The price point is great though. A great drugstore setting spray, however, on me, its only good during the day, not for nights out and for that im only giving 2 lippies.

1 of 1 people found this helpful.

Brows -Maybelline -Brow Precise Micro Pencil

on 4/20/2018 12:24:00 AM


Bought this half price (about $7 aud) in Coles because I get easily distracted from groceries and I was excited to see they have an auburn colour option because as a redhead it’s extremely difficult to find brow products, especially for drugstore prices! I usually use Anastasia dipbrow in Auburn and/or powder in Caramel but I’m always on the lookout for cheaper products. Very disappointed in this colour wise - I wasn’t expecting a full on red but at least a nice warm brown with a hint of orange/red. It’s a very neutral brown which actually tends toward the cooler side on my skin and doesn’t tone in with my hair or natural brows at all. Application-wise it works pretty well, nice fine point, and the attached spoolie brush makes it great for makeup on the go. It’s not overly pigmented but gives enough colour to define my brows nicely. It’s very cheap especially on sale but you get less than 3cm worth of product and the crayon is quite soft so it won’t last long. I’ll be keeping this for emergency use I suppose so it may last me a while.

1 of 1 people found this helpful.

Mascara -Maybelline -New York Total Temptation Waterproof Mascara

on 4/19/2018 11:29:00 AM


This is a really good mascara. It is definitely waterproof and stays put on me, and I tend to get smudging on a lot of mascaras. The brush is big but not unwieldy. Packaging is sturdy.

My one complaint is that it seems to have gotten dry kind of quickly. It was great when fresh though. I'm hitting the 2 month mark on it and not sure if it will last too much longer, but it's not expensive so I'm not too bothered.

2 of 2 people found this helpful.

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