The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,207 products

96,210 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Concealers - Maybelline - Instant Age Rewind Eraser Dark Circles in Brightener

on 1/18/2018 3:39:00 AM


This is a good brightener! Yet it shouldn't be confused as a similiar product to a highlighter. As always with these Maybelline concealers, they have that smooth applicator which is pretty not so hygienic. But it makes the application easier (lazy me). The color hides dark circles and even some redness on my face, even though it's a pinkish color. I always use it before foundation as a color corrector and for pre-concealing. The foundation afterwards applies very well and I need less foundation. It doesn't look cakey and my products hold up really well, despite this having a creamy formula. I recommend this to you, if you want to color correct or give your face a fresh look. Because this one really does its job and I even got compliments how awaken I look. Thanks, Maybelline.

1 of 1 people found this helpful.

Highlighters -Maybelline -Master Chrome Metallic Highlighter in Molten Gold

on 1/18/2018 12:18:00 AM


I got it in the new white "holographic " one and its beautiful on super pale skin like myself. it's a slight pink iredecent affect on the skin very icy. I love it.

Lipstick -Maybelline -Blushing Pout


This is an awesome, different color - almost too different to describe in words, but I'll have a go at it:

Blushing Pout (#682) is a creamy matte mauve. But unlike most mauves, this one is predominantly a light muted purple which I love (most mauves are too brown for me). This is a perfect fall color! Even though it's a purply mauve, it also has pink undertones to it which makes it wearable. This is another one of those universally flattering lipsticks that pretty much anyone can wear.

1 of 1 people found this helpful.

Mascara -Maybelline -Total Temptation

on 1/17/2018 3:18:00 PM

This was an impulse buy but I'm not thrilled. It's a big brush so it's a bit sloppy to apply, however once applied it seems pretty good. But then the deal breaker sets in: it's too wet and takes forever to dry, lashes start to go limp and the mascara seems to disappear. This is one of those mascaras that looks nice for the first few minutes and then looks like you're hardly wearing mascara by the end of the day. Returning it.

1 of 1 people found this helpful.

Concealers -Maybelline -Fit Me Concealer


This is an OK concealer. Medium to light coverage, dewy finish, quite natural looking. Nice for a teenage girl or if you just want to skip a foundation or :-/ cream entirely and just polish up some trouble spots. I'd make sure you use a primer, loose setting powder, and maybe even a setting spray with this if you're oily. This is not ideal for massive breakouts or super dark circles. This can take care of redness and small blemishes. This is natural looking and light, good if you don't like wearing a lot of makeup.

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