The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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Recent Maybelline Reviews

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation


Love. Love!

Concealers -Maybelline -Fit Me Concealer

on 7/20/2018 5:11:00 PM


I originally bought this concealer because I heard it was a good dupe for the Nars Radiant concealer. While I have never tried the original, I do enjoy this concealer for my under eyes. I use this with every make up application and it has yet to let me down. The consistency is creamy, not too runny, and the undertone is just yellow enough to match my skin tone very nicely. I swipe it on in a triangle shape and blend it out with a beauty blender. After, I bake my under eyes with a damp beauty blender and setting powder and let it sit for a few minutes before brushing away the excess. I'm left with flawless under eyes that crease very minimally. Before I was baking the under eye I did notice a lot of creasing. I have also never used this as a concealer for blemishes or for any thing other than my under eyes because the consistency is too thin and my blemishes are icky, bumpy, patchy things that do better with a full coverage foundation.

1 of 1 people found this helpful.

Eye Shadow -Maybelline -Lemonade Craze

on 7/20/2018 5:29:00 AM


The Lemonade Craze palette contains the following 12 shades of powder eyeshadow: Old Fashioned (chocolate matte), Icepop (mid-pink matte), Strawberry Lemonade (pink champagne shimmer), Berry Ice (ballet pink matte), Citrus ( champagne shimmer), Sweet Tea (fawn matte), Sherbet (peach-toned cream matte), Main Squeeze (ice lemon shimmer), Sugar Coated (copper shimmer), Coral Punch (peach-toned coral matte), Lemonade Craze (canary yellow matte) and Sunnie's (ivory matte). The shadows have a delicate sweet & fruity fragrance (lemonade?), that is so soft that I need to have my nose up against the palette to detect it, and after the palette has been opened a few times there's hardly any scent left.

The strongest point for this palette is that the none of the shades are neither too warm or too cool once applied, so they'll work with any undertones. Most of the neutral-leaning shades have a subtle fruity undertone, so aren't as 'boring' as I'd first dismissed them as being. I also really appreciate that the majority of the shadows are matte, as I have hooded eyes so the shimmer shades do transfer on me a bit. I've tried some of Maybelline's single matte shadows in the past and didn't care for them, whilst the matte Gigi Hadid contour palettes have great formulas, and I think that the mattes in this palette are somewhere in between; they aren't very pigmented and feel a bit powdery, but they do still build up and blend fairly easily and last all day with very little colour fade and no to very little creasing [there's no change if I bother with a primer or not]. The shimmers all have better pigmentation and a smoother feel to them, and wear as well as the matte shades do - a special shout out to Sugar Coated, as it is a gorgeous shade and has a higher formula quality compared to everything else in the palette.

[this is a review based on the UK edition of Lemonade Craze, which has a different palette layout to the US edition] The eyeshadow pans are split into three quads, with the central quad being larger than the other two; a bit of a waste in my opinion, as the largest quad is the one with the most easily dupeable shades in. This is a limited edition themed palette, so I do think that Maybelline should have put one of the actual 'lemonade' themed quads in the larger pans. On the subject of two pan sizes - why? Couldn't all of the pans have just been slightly larger and uniform instead?

The shades in the Lemonade Craze palette are pretty, the formulas are the average quality for the price and the amount of product you get is good for a drugstore brand [12g in total], so I don't regret getting it and have been using it a decent amount of times to the point that I'd miss it if I lost it and would be highly likely to replace it if I could. If there is a 3-for-2 or another offer on somewhere and this is available, I'd say "get it" to nearly everyone as it is a cheerful mix of shades that is nice to play around with. If buying it alone at full price I'm going to have to say "approach with caution" if you have any depth to your skintone, because if you're don't have a fair-to-light skintone I'm not sure how/if the shades would work on richer skintones, since the majority of the shades are on the lighter end of the spectrum and the pigmentation is a bit poor on some of the matte shades.

3 of 4 people found this helpful.

Brows -Maybelline -Expert Eyes Twin Brow & Eye Pencils


These are actually quite good considering the low price (around $3). I have been using "Dark Brown" for a long time now, even though I would not consider the color dark brown at all. I have light golden brown hair, and this warm toned brown color matches my brows/hair perfectly. The formula is stiff and matte, so it looks more natural than other pencils, and stays put really well. I can't imagine anyone using these as eyeliners though. I have tried all 3 of the brown shades, and they all run very warm, so if you have ashy hair, I would skip these (the Blonde shade is a nice neutral taupe however). I don't like having to sharpen them, but that's my only con. I will repurchase!

1 of 1 people found this helpful.

Lipstick -Maybelline -color sensational broadway bronze

on 7/19/2018 4:53:00 AM

Love this color! Since its discontinued, I would like to find other colors that are similar please, if someone could let me know of any. Thank you

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