The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,220 products

96,627 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline -New York Total Temptation Waterproof Mascara

on 4/19/2018 11:29:00 AM


This is a really good mascara. It is definitely waterproof and stays put on me, and I tend to get smudging on a lot of mascaras. The brush is big but not unwieldy. Packaging is sturdy.

My one complaint is that it seems to have gotten dry kind of quickly. It was great when fresh though. I'm hitting the 2 month mark on it and not sure if it will last too much longer, but it's not expensive so I'm not too bothered.

Brows -Maybelline -Brow Precise fiber volumizer


This is one of the worst brow products I've tried in a long time!
I'm reviewing the shade Auburn. This shade looks somewhat auburn in the tube but really it's just a light brown color when swatched on the back of my hand, definitely not suited for a redhead imo.
When I applied this to my brows this instantly turned my brow hairs a very dark brown color, not the skin where I had applied a brow pencil to, just the hairs and no amount of combing through my brows with a spoolie was going to save them from the tragedy this crappy brow volumizer did to my brows. I had used Nyx Micro Brow Pencil before using this Brow Precise product, thinking adding some fibers to my brows may make my sparse brows look fuller, boy was I wrong.
So, I had to make my other brow look equally crappy cause brows are suppose to be sisters, right? So onto the other brow this godawful product went and it happily turned my brow hairs very dark brown so I had sh*tty looking brows all day because I didn't have time to fix them before leaving for work but at least they looked equally sh*tty and like sisters. Noway was one brow going to be the pretty sister and the other one was going to be the ugly one, today they were both equally ugly.
This has since been chucked into the trash bin. Wished I had saved the packaging and receipt to return it to the store.

1 of 1 people found this helpful.

Eye Shadow -Maybelline -Color Tattoo - Inked in Pink


Great color and formula!

Inked in Pinked is actually quite neutral despite the name. Like a nude rose rather than true pink. But it's still a stunning color nonetheless that pretty much any skin tone can where. One of those effortless colors that's so easy to put on, I just can't help but repurchase.

Today I swatched all of my new eyeshadows including this shade. When I went to wipe them off with a napkin, this one (and Creamy Beige which is part of the same collection) would not come off! This really is tattoo-like in wear and I'm very impressed.

BB Cream -Maybelline -Dream Fresh BB 8-in-1 Cream

on 4/18/2018 4:56:00 PM


Love this BB cream. It's light but not too light & does blur imperfections and even skin tone. I use it everywhere on my face including my eyelids. I need a bit of concealer for dark parts - ie eye corners and expression lines. That's it. Awesome value and for those Canadians that think it doesn't have spf, it does. Listed as 1st ingredient Titanium dioxide. It doesn't however say SPF on the label.

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 4/18/2018 4:49:00 PM


I should have listened to our fellow reviewers but i didnt. I wanted to love it, but this foundation emphasizes even slightly dry skin like crazy, even on my combination/oily skin. My skin is tan/olive depending on the season with a strong yellow undertone. I wear a shade 332 in Fit Me, and the Golden 312 is a great match as soon as I apply it, but it oxides for like 30 minutes and once it dries it is 2 shades darker. I tried going up to 310 SunBeige but it is just too pink! I coyldnt find a medium shade that has a yellow undertone in the superstay. Im dissapointed and feel like i wasted my time and money.

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