The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,207 products

96,228 reviews

60% would repurchase

Recent Maybelline Reviews

Lipstick -Maybelline -Gone Greige

on 1/21/2018 11:31:00 PM

Love the color but it goes on patchy and clings to dry parts of the lip. I end up basically taking it all off once I can get it even, and I absolutely cannot reapply it thought out the day the way it dries out my lips.

Concealers -Maybelline -Fit Me Concealer

on 1/21/2018 2:48:00 PM


This is a great drugstore concealer! Good coverage and goes on smooth. I will definitely buy again!

1 of 1 people found this helpful.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)


Before I starts wear this foundation, I was so infatuated with korean bb cream. One day, I needed higher coverage and I heard many positive things about this product.

Medium to high coverage, also very long lasting. But the downside are it oxidized really fast and makes me break out. I also have slight itchiness if I wear this foundation for a long time. Don't forget to mention the packaging really sucks. No pump and I need to pour it to my backhand. I often accidentally poured too much product.

I will repurchase this if only Maybelline make this with pump and maybe reformulate?

Concealers -Maybelline -Dream Lumi Touch Highlighting Concealer

on 1/21/2018 6:10:00 AM


I bought this when I ran out of YSL Touche Éclat and balked at the price of buying a new one. I only bought it on a whim because I had heard it was a good dupe and when it comes to the eye area I think it does an excellent job. I have been using this for over a year now to cover and brighten any darkness and dark circles around my eyes and I think it performs really well. It is light and gentle and smoothes over easily and doesn’t irritate the skin and lasts all day. It also lasts for absolutely ages and as long as you take care of the brush it lasts much longer than the YSL. I use this in colour no. 2 and I used the shade 2.5 in YSL Touché Éclat, it doesn’t have quite as much yellow in but it has enough, in addition to this it doesn’t have that terrible pinkness that is in the YSL number 2 and which is super visible in daylight. As a concealer to be used for dark circles and darkness around the eye area I think this is excellent and considering it costs about a quarter of the price of YSL here in Denmark I am so pleased I tried it!

3 of 3 people found this helpful.

Palettes -Maybelline -The Blushed Nudes

on 1/21/2018 3:05:00 AM


This is the worse eyeshadow palette I ever bought. The eyeshadows are not pigmented at all and even if I built them up, there wouldn't have the slightest hint of colour on my lid. A wet brush didn't help to do the job either. I would not recommend it.

1 of 1 people found this helpful.

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