The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,223 products

96,838 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Fit Me Concealer

on 6/22/2018 7:59:00 PM


Love that this is silicone and oil free. Works really good for drug store. People say it’s a dupe for nars. I haven’t tried nars but the nars one has silicone which this one does not. I am not able to use silicones as if suffocated and breaks my skin out.

Primer/ Corrector -Maybelline -Instant Age Rewind Primer Skin Transformer

on 6/22/2018 11:18:00 AM


This is by far the best primer I have found. However, it is VERY difficult to find. Most places I have found (Amazon, Wal-Mart are either out of stock ... AND have it priced @ $20-$40. I have written to Maybelline to find out what is going on and they responded that they would "investigate' this for me. This was 2 weeks ago and I have not heard from them since.

Powder -Maybelline -Matte Maker

on 6/22/2018 8:54:00 AM


First off, hate the packaging. Not a great lid. Would prefer a pop up lid.
Any way, that's the negatives out the way.
Now on to the positives.
Great coverage.
Great staying power.
Apart from Revlon Colorstay pressed powder, this is the one that I only need to reapply some to my face maybe once, about 4 hours later. Love it.

Mascara -Maybelline -Lash Sensational Mascara

on 6/21/2018 11:36:00 PM


this mascara has all day staying power...I just wish the wand is better........

Eye Shadow -Maybelline -Lemonade Craze

on 6/21/2018 6:34:00 PM


Lemonade Craze is a limited edition summer release full of pink, yellow, coral, and neutral shades to create a warm eye look. I have seen this all over You Tube and watched a lot of reviews. Opinions seem to be split on this palette. I went ahead and picked this up as I am a sucker for cute packaging and this is done well and very eye catching plus I couldn't say no to those beautiful shimmery shades like Citrus, Sugar Coated, and Strawberry Lemonade, and Ice Pop is just such a nice matte raspberry shade. After using this, I really like the eye looks I've created and they are indeed very summery looking. I love the warm firey colors in this. Coral Punch is a really great transition shade while Berry Ice is perfect for blending and Main Squeeze and Sunnies are great highlight colors. Lemonade Craze, the hero shade, is the weakest one in the palette. It is a pretty matte golden yellow and looks decent going on. It only builds up so far though and gives a soft look. All of these shades will give a soft look to the eye and are blendable. I had to apply all of these with a patting motion of the brush though rather than a swipe as that tended to blend it too much into the skin. Patting the colors on was the best method for all of these. The shimmers had a little fallout and were best used with the wet brush method. You have to be careful with blending and I did have to go back and build up more color when I blended some a little too well. This is very workable shadow and I had no real problems with any of them. The shadows are manageable and the colors worked so well together that no matter what combo I used they all created a pretty eye look. They did tend to fade some with wear and that is with an eye primer beneath as well as a setting spray to help prolong the staying power. I really liked all the eye looks I came up with so far and for blue eyes this is a perfect combo of shades. I wish there were a darker brown though for more definition as the color Old Fashioned is simply not enough. This isn't a ground breaking must have palette but it is a nice easy grab and go for some summer looks, and I'd give this a 6.5 out of 10. I'd buy it again, but I could live without it just as easily. I probably have dupes for all of these colors if I look in my stash. Overall, I am happy with it. It is very hard to find though as it's been on my radar for a few weeks and I just found this at a single Walgreen's in my area. I have 6 near me and only 1 got these in. I picked up the very last one in the display and the salesclerk said they were a very in demand item and she had sold a lot of them in the past day.

3 of 3 people found this helpful.

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