The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,198 products

96,016 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 11/19/2017 3:10:00 PM


First of all, this product does not come in my shade. I’m from Southeast Asia with light yellow undertone skin and I’ve tried about 5 different shades. The closest shade I found was classic ivory, but it was still too cool for my skin color. This was very disappointing because the product itself wasn’t that bad. It blends well, but it does get oily after a while. I tried this product out because of all the hype and it was pretty decent. However, I’m not a huge fan of the bottle because when I threw it out I felt there were still some product left inside. I would definitely buy this product again if it has my shade!

Eye Shadow -Maybelline -The City Mini Palette

on 11/19/2017 2:08:00 PM


I enjoy using these pallette in this City Mini Collection they have a better quality pigmentation in comparison to the Nudes line.The packaging is just a simple transparent package nothing fancy but the shadows blend well,easy to build up give a moderate amount of kick back, and will give a good 8 hrs for staying power over all a good drugstore line from maybelline.

Mascara -Maybelline -Great Lash Mascara Waterproof

on 11/19/2017 12:59:00 PM


This was not waterproof for me. It didn't survive a hot tub, it didn't survive swimming.
Neither did it add much volume or length to my lashes, which is fine since I like a natural look, but I was disappointed that after being in various types of water over different days, that it didn't even stay on in the water for me :(

Pressed Powders -Maybelline -SuperStay Better Skin Skin-Transforming Powder

on 11/19/2017 11:42:00 AM


I bought this after reading positive review on various websites, including this one. When i saw it on sale at my local H&M I was quick to pick it up. At first i liked it, it gave me porcelain skin and had all these acne fighting ingredients. I have been struggling with acne for 5 years, i get these closed comedones all over my cheek that are really hard to remove, almost every oil i use clogs my skin up. At the time i purchased this powder my skin was doing much better I only got maybe 5-6 closed comedones on my face in total, but it soon became worse and i couldn't figure out why.

Anyway when i packed for vacation I only packed my loose setting powder from nyx in order to save room. On vacation my face cleared up entirely, sea water really helps, the comedones just popped out. Terrified of the acne coming back I only used the same products I used on vacation for months after. When I ran out of my nyx powder I went back to the betterskin and then little by little I saw my skin getting clogged up again, and the only thing new in my regimen is this powder.

I couldn't believe it, this was supposed to help with my skin not ruin it. So I checked the ingredient list and surprise, surprise what did i find hydrogenated palm oil, which not only has a rating 4-5 on the comedogenic scale but also is awful for the environment since rainforests are being destroyed in order to make room for palm oil plantations. So disappointed in this product and maybelline in general, but im also disappointed in myself for not checking the ingredient list. Def do not recommend, plenty of other products that deliver similar and better results.

this product went straight to the trash.

Loose Powders -Maybelline -Master Fix Setting + Perfecting Loose Powder


Maybelline is one of my favorite drugstore brands and so I was excited to test out this product.

The Maybelline Master Fixt Setting+Perfecting Powder is good for an everyday use. I find myself reaching for it on a daily basis. It's affordable and does an incredible job at mattifying and making the skin appear poreless. My crater-like skin looks super smooth with the application of this product.

However, it is not a good setting when taking pictures or for special occasions. It does leave a white sheen across the skin and has terrible flashback in pictures.

I know I said it leaves a white sheen but the white sheen isn't too noticeable. I just won't be wearing this product for pictures ever. I'm definitely repurchasing it when I run out because of the affordability of it and its ability to do its job.

2 of 2 people found this helpful.

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