The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,215 products

96,495 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline -Fit Me! Dewy/Hydrate and Smooth (formerly Fit Me)

on 3/22/2018 11:03:00 PM


Second skin kind of foundation... applies and blends so smoothly...,As another member mentioned, it really does help cover those dark circles to a great extent (considering that it is a foundation).. “220 natural beige” is a perfect match for NC30... I would also like to mention that I am using my MAC Pump with this foundation and it works perfectly, so no bottle/packaging issues here :-)

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 3/22/2018 8:24:00 PM


I like it a lot but it takes foreverrrr for me to get a lot of product out. I would twist so many times. Anyways, it's perfect for cleaning up my brows AND concealing AND highlighting your face. A little does not go a long way for me tho

Lipstick -Maybelline -Super Stay Matte Ink Liquid Lipstick


It wears well like any of the more expensive ones do. I brought this in pioneer when I thought i had brought the escapist color,, which i will be picking up. Either way it smooth and lasts all day. Buy it. I think most people will be thrilled with it.

Eyeliner -Maybelline -Ultra Liner Waterproof Liquid Eye Liner

on 3/22/2018 8:26:00 AM


While it may be waterproof. It crackles and peel. Hurts to even take off. Lumpy and uneven, the brush doesn't help.

Mascara -Maybelline -The Falsies Push Up Angel Washable Mascara

on 3/21/2018 9:57:00 PM


I bought this mascara not expecting too much and without reading any reviews which is probably lucky as a lot of people seem to dislike it. Initially I also wasn't impressed but once it dried a bit I realised that it is in fact a pretty good mascara! The formula is great - doesn't smudge or flake and I haven't had any difficulties removing it (either with soap and water or with the "Erase Your Face" cloth) as some have mentioned. It does not add any volume but it does add length and a bit of a curl. I really like the brush/wand - it's very precise, doesn't create clumps and works great on lower lashes as well (with many mascaras I find that I need a separate one for my lower lashes because the brushes are too thick). It may take a few days to get used to as it's such a different brush from most mascaras but for me it's the closest thing I've ever found to my all time favourite - but sadly discontinued - Rimmel's Lash Maxxx. I'm definitely going to buy it again!

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