The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,196 products

96,004 reviews

60% would repurchase

Recent Maybelline Reviews

Brows -Maybelline -Brow Drama Sculpting Brow Mascara

on 11/17/2017 7:38:00 PM


This is not a bad product IF you have thick brows and can find one of the colors that works for you. I used the color,soft brown and it was a decent match since I have my very light brows tinted. Soft brown isn't very dark at all and I have blonde hair. My brows are not very thick and it looked sort of painted on but one of my friends has nice, thick brows and she uses it. Her eyebrows always look amazing. The little ball thing on the end works for her. She uses 2 of them at a time and on one of them she just snipped the ball off of the tip which leaves a nice small, short brush about the same length as the Gimme Brow brush, for the tail end of the brow. It doesn't build the brow much but it does add color and keep them neatly in place all day. I finished the tube but would not repurchase because it just doesn't look that natural on me and my brows are not thick enough, I have to work on them with a pencil to fill them in. My friend with thick brows just outlines with a pencil then swipes it on and it looks great on her. It's readily available in any drugstore for around 5.00-5.50, even less if you catch the sales. There is not much product in it and it only lasted me about a month and I didn't even use it every day, but I did waste a lot wiping it off and trying to make it work.

Mascara -Maybelline -Great Lash Curved Brush

on 11/17/2017 4:11:00 PM


I have the shade "Blackest Black", and I think this is a good everyday mascara! This slim curved brush creates soft/full looking lashes, and really makes them stand out because of how inky/dark the blackest shade is. The formula is more of a wet formula, but dries quickly enough. I have long/full lashes naturally, and I hate how clumpy/spidery very volumizing formulas look on my lashes, so this is perfect for fanned out lashes that still pop. No flaking or smudging, and it's easy to remove at night. Have repurchased and likely will again!

Concealers -Maybelline -Fit Me Concealer

on 11/17/2017 1:44:00 PM


I like this concealer. I use it under my eyes and it does the job nicely. I use 20 and sometimes 25. I wouldn't call it heavy duty. It's light weight, more sheer. Staying power is ok. For the price point, this is a good product.

Mascara -Maybelline -Great Lash Mascara

on 11/17/2017 12:39:00 PM


I put some of this on, and looked in the mirror a few hours later. It was so badly smudged that it looked like I had two black eyes. And, considering how easily it smudges and smears, it's surprisingly difficult to remove.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 11/17/2017 10:23:00 AM


I am a late bloomer when it comes to this foundation. I have purposely ignored it for so long because in a way I am a foundation snob and I have quite a bit in my collection. However, I am impressed with the way this foundation held up on my oily combination skin.

A bit of background, I suffer from old acne scars (pit scars, box scars etch) and I try my best to minimize their appearance by using primers. In this case, I used a combo of Hourglass Mineral Veil and L'Oreal Magic Base (dupe for timeless primer from Tarte) on the center of my face.

Application: The blendability of this foundation is amazing. It blended right away with my beauty sponge.

Shade: I wear shade 120 Classic Ivory. For reference, I am MAC NC 25 (Light Medium with Golden/Olive Undertones).

Coverage: Light to Medium Coverage. If you have any active acne or intense redness on your skin, you will need a concealer.

Longevity: I am using this during the winter time so the weather will help to sustain the longevity of it.

Price: So darn cheap!

Packaging: No pump ugh!

Overall, a decent foundation and could rival my HG Revlon Colorstay. If you are looking for a decent, affordable foundation this is a must try.

I hope this helps!

1 of 1 people found this helpful.

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