Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,237 products

97,251 reviews

60% would repurchase

Recent Maybelline New York Reviews

Eyeliner -Maybelline New York -Master Precise Ink Metallic Liquid Liner in Violet Nova (540)

on 11/18/2018 8:48:00 PM


I got this in Gold. It's not very pigmented at all. It kind of looks like there's nothing on almost. There is no shimmer/metalic to it at all. The Stilla liquid liners are glitter not metallic, I realize, but they are still very shimmery, these aren't. It doesn't stay on well, takes a bit to dry fully. I can't speak for the rest of the colors, but the one I got wasn't good at all.

Mascara -Maybelline New York -The Falsies Push Up Angel Washable Mascara

on 11/18/2018 10:40:00 AM


I freaking LOVE this mascara!!! Maybelline seem to be doing the best job out there, all my top 3 mascaras are from them: Lash Sensational, Total Temptation and now I got this one because I was curious about that brush for the longest time. I love it!! The brush separates, pushes your lashes up and curls them and it grabs every single tiny lash amazingly and it's super amazing on lower lashes also. I just got it yesterday and now I'm stocking up on it. LOVE!!!

Concealers -Maybelline New York -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 11/17/2018 3:21:00 PM


To me this is the closest I’ve gotten to a drugstore concealer that is comparable to my favorite NARS radiant creamy concealer. It’s easy to apply and lasts all day on my oily skin with little or no creasing and has great coverage. I also love that it doesn’t dry out the under eye area like tarte shape tape.

3 of 3 people found this helpful.

Lipstick -Maybelline New York -Superstay lipcolor


I had this is Raspberry 705. The staying power is good, and the liptint smells good. The lip balm is very moisturizing.

1 of 1 people found this helpful.

Liquid -Maybelline New York -SuperStay Better Skin

on 11/16/2018 12:12:00 AM


I didnt like the thick hard to blend consistency
Does not last like it claims to be "superstay"
Broke me our ALOT!
Made my skin look older im only 28
I went back to my old foundation called MINERAL FUSION SOLD AT SPROUTS AND I WAS LIKE WOW WHAT A DIFFERENCE! This one made my skin look glowy and healthy plus has skin care benefits! Which is a plus because i dont even need to put a moistirizer on with this one.

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