The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,227 products

97,039 reviews

60% would repurchase

Recent Maybelline Reviews

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 8/15/2018 6:41:00 PM


This is my favourite full coverage drugstore foundation. It sits nicely on my dry skin and doesn't cling to dry patches, and I don't find it oxidises too much - I'm the lightest shade in all drugstore foundations including this one, and I've never noticed it looking too dark after having it on for a while.

I have very sensitive skin and have had no reaction to this foundation, it's never broken me out and doesn't have a strong perfume smell. All I'd suggest with this foundation is to use a oil-controlling primer underneath, as I sometimes my skin gets very shiny throughout the day. The coverage is great, and well worth the money - the packaging is much nicer than a lot of drugstore foundations - I find some other ones like Rimmel look cheap, but this has a nice almost luxe feel to it.

I will repurchase this when I run out, although it's not perfect - I would be surprised if this foundation actually could last 24 hours as it claims. I'd estimate this foundation begins to separate and sink into lines and get very oily after 6-8 hours.

2 of 2 people found this helpful.

Lips -Maybelline -Superstay Matte Ink Remover

on 8/15/2018 3:16:00 PM

This is one of the products that I was hesitant to buy but am glad I did. I love the matte ink liquid lipsticks. I love the way they last literally all day and wear well, and the amount of pigment they give without any dry/crusty texture.

BUT they are seriously IMPOSSIBLE to take off sometimes, especially certain colours. This is one of the major drawbacks of the line, and I've spent many a night applying a thick layer of oil (argan usually), my oil cleanser, regular cleanser, even a lip scrub with oil trying to get a colour off and having all that just barely work. This is my issue with the shade 'Protector' specifically, which is a deep blackened purple.

I was originally quite skeptical about the remover product for the lipstick, because if an oil couldn't take it off, nothing could. But this stuff works really well. With just a couple swipes and rubbing my lips together, I was able to easily wipe off every last bit of pigment, even from the pesky Protector shade. I'm so much more excited to wear these colours now that I know I'll be able to actually get them off.

I took off one lippie just for the pure fact that I had to buy a remover specifically for this lipstick, as it was otherwise not really necessary in my collection and that is kinda frustrating.

1 of 1 people found this helpful.

Concealers -Maybelline -Fit Me Concealer


By far my favorite drugstore concealer. Full coverage, doesn’t crease, doesn’t look cakey. 10/10

1 of 1 people found this helpful.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 8/15/2018 10:06:00 AM


I absolutely love this foundation! It's one of my favorites. Great application and wear. Evens out my complexion with long lasting power. I tried other cheaper foundations but found this one works better with my skin. Love it!

1 of 1 people found this helpful.

Lipstick -Maybelline -color sensation Smooth Taupe

Smooth Taupe reminds me a lot of the Buff Line as it's a soft light nude brown that turns a bit pink from the natural lipcolor showing under. This is the perfect pale nude that's still not scary nude or concealery it! Yes it's crayon-y in scent but as someone who finds it very difficult to find a lip color that suits my fair and cool toned complexion I'm not one to complain about smell.

1 of 1 people found this helpful.

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