The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,212 products

96,375 reviews

60% would repurchase

Recent Maybelline Reviews

Pressed Powders -Maybelline -FIT Me Matte Poreless Powder

on 2/22/2018 12:49:00 PM


I really like this powder! I bought it in translucent and it does a great job of setting my makeup. It provides a very smooth finish and makes my pores look much smaller. I definitely prefer it over the Rimmel pressed powder that gets so much love on the interwebs.

1 of 1 people found this helpful.

Stick -Maybelline -Fit Me Shine-Free Foundation Stick

on 2/22/2018 11:59:00 AM


I don't know if I got a dud or what, but after reading a bunch of reviews, comparing prices, accessibility, shade range... you get the picture, I chose this stick foundation. I was really excited because I hadn't tried a stick foundation in years and was really looking forward to the overall easiness of a stick. Well after buying it, I had it in my purse for about 10 mins and my husband ran into another store to get a car part so I reached into my purse and thought, well I'll just swipe and see if it's a good colour match. I turned up the stick a very small amount and when I went to swipe, it mushed. I can't think of any other word to describe it. So I thought maybe it got too hot at my feet, although it was minus 10 degrees outside, the car heater was on but not at my feet. I went home and put it in the fridge right away as I didn't want it to melt. Well left it in the the fridge for a couple of hours, got it out, turned it up a small amount and again, it just smushed. So disappointed, I tried it on my face but if I turned it up enough to put it on my face, it left big musshy lumps. Tried to work around that by applying with my fingertips or a brush but that sorta defeats the purpose of a good stick foundation. Super disappointed Maybelline !!!! Definitely will not be repurchasing this stick foundation. Thought I was going with a reliable company.

1 of 1 people found this helpful.

Eye Shadow -Maybelline -New York The City Mini Eyeshadow Palette

on 2/21/2018 5:40:00 PM


I purchased the Rooftop Bronzes and im not a fan. Eyeshadows look a bit too warm based for me. Every time i wear this palette my make up doesn’t look right. I would rather have put more money and get a better palette. BUT not bad for drugstore quality, just not what i am use to.

1 of 1 people found this helpful.

Mascara -Maybelline -Volum' Express The Falsies in Black Drama

on 2/21/2018 5:23:00 PM


I wanted so badly to love this mascara. I always hear such good things about it. I even researched it for the longest time, YouTubed videos and checked reviews online. I really wanted this to be like what everyone was saying it was... but it is soooooo terrible! It clumps so bad! It made my eyelashes long, sure - but long with clumps attached to each lash! It's terrible! I made myself wear it for a week because I just couldn't believe how crappy it was when I was always reading such great reviews. I should've known! Every single Maybelline mascara I try, I HATE, and yet they always get the best reviews, which is why, I guess, I felt the need to try this so bad; because I thought maybe I had misjudged their mascaras and I wanted to give it another go... but still a nope for me.
I've never liked Maybelline mascaras and now I definitely won't be buying any more in my life time.

2 of 2 people found this helpful.

Mascara -Maybelline -Volum' Express The Mega Plush

on 2/21/2018 3:15:00 PM


Beautiful mascara that doesn’t flake. I wear contacts and rub my eyes when they feel tired and dry. I tried other mascaras and they flake when I do this. I’m trying to stop the habit of rubbing my eyes, but with this mascara I don’t need to. Stays on until I take it off. My cousins asked me if I wear false eyelashes, so I know it definitely lengthens and volumizes.

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