Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,228 products

97,143 reviews

60% would repurchase

Recent Maybelline New York Reviews

Powder -Maybelline New York -Fit Me Loose Finishing Powder

on 9/23/2018 11:53:00 PM


This powder is INCREDIBLE. I’ve repurchased at least 4 times now. This and the Colourpop No Filter loose powder are my HG loose powders. Maybelline knocked it out of the park with this bad boy! Makes your skin look completely poreless. Locks your makeup in place all day. Doesn’t cause irritation or breakouts. And my favorite thing about it—you can use to bake (which means using a lot of it at once) and it’s not drying! It’s seriously amazing and I think everyone should try it!!

Eye Shadow -Maybelline New York -New York The City Mini Eyeshadow Palette

on 9/23/2018 11:47:00 PM


Rooftop Bronze palette is phenomenal. First time I’ve ever had to repurchase an eyeshadow palette bc I hit pan in 2 of the shades. It’s soooo good. Extremely quick and easy to apply and all the colors work together to give either a simple bronzed look or a totally dramatic smokey eye. It’s very versatile and I recommend it to everyone that compliments my eyeshadow :)

Lipstick -Maybelline New York -Color Sensational Creamy Matte Lip Color

on 9/23/2018 9:00:00 PM


Daringly Nude on my fairly pale mauve toned lips is a dusty pink peach "nude" tone. I am challenged by this neutral of a tone but nonetheless like this one. On my very fair complected skin I need alot of eye makeup to pull this off otherwise I feel I look quite unwell. The finish is satin matte, not flat, liner is essential and a light layer of Blistex applied as primer necessary to avoid this from settling into your lips. I don't care for the vanilla pudding scent but it isn't horrid. Cannot attest to wear time as I've worn it for short periods of 2 hrs or less at a time.
I'd repurchase if I was in the market for a replacement.

Mascara -Maybelline New York -Volum' Express The Falsies


Excellent mascara! Very volumizing with just one coat! I don't have the patience to apply multiple coats of mascara, but I still want a good amount of length and volume! The unique curved/flat wand shape, does help with coating lashes quickly. I am currently using "Brownish Black" and it is indeed a very rich brown that is bordering black. No flaking or smudging, and is easy to remove at night. Will repurchase!

1 of 1 people found this helpful.

Concealers -Maybelline New York -Fit Me Concealer


This is a great drugstore concealer! One of the best I have tried, as far as offering good coverage while being very blendable. I purchased this in "10 Light" during a BOGO along with the Fit Me Matte & Poreless foundation in #110, and I'm glad I gave it a shot! The only strange thing, is that "10 Light" is darker, and more yellow, than "15 Fair", which was the lightest shade. According to the Maybelline website, there is a new lightest shade called "Ivory", but my store didn't have it. I can make "10 Light" work, since I just use it around my eyes and to cover redness, and don't really care about highlighting, but in the future, I would get the "15 Fair", which is a better color match for me (NC20ish). Love the slim packaging with a doe foot applicator, and the low price, so I'd def. repurchase!

Back to Top