The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,220 products

96,646 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline -Total Temptation Mascara


I love this mascara! I love the wand, it doesn't flake, and it's easy to remove. The only bummer is that my tube seemed to try out fast but I will definitely repurchase. I love how full and fluffy this mascara makes my lashes look.

1 of 1 people found this helpful.

Mascara -Maybelline -Volum' Express The Colossal


One of the best mascaras I've found so far. And it's so cheap! Doesn't clump, gives definition and length.
Works differently when my lashes are not curled, but it still doesn't clump.
I'm usually the person that looks ridiculous with just mascara on their eyes but this little gem here changed the game.

My lashes are: thin, medium to high fullness, medium to short length, straight

1 of 1 people found this helpful.

Concealers -Maybelline -Fit Me Concealer

on 4/23/2018 12:50:00 PM


I got this in the second to lightest shade and it's the first concealer I haven't had to cover with foundation. That is everything to me. It completely covers and blends under eye and discoloration. I'm surprised about the bad reviews.

1 of 1 people found this helpful.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 4/23/2018 11:46:00 AM


Love this product, I use the 'fair' shade and it works beautifully with my 'I never go out in sunlight, Irish skin' I never get any creasing or ball up of the product and I have dry skin. I do set it with a light brush of translucent powder and it stays where I put it all day!

2 of 2 people found this helpful.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 4/22/2018 8:30:00 PM


I really wanted to like this foundation as I heard so many great reviews of it, but unfortunately I was really disappointed. It just doesn't last it all, the coverage is terrible and it wears off within an hour or so. Awful.

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