Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,229 products

97,201 reviews

60% would repurchase

Recent Maybelline New York Reviews

Powder -Maybelline New York -Fit Me Loose Finishing Powder

on 10/21/2018 6:39:00 PM


This powder is amazing. I have combination skin that starts out dry and is oily by the end of the day. Typically I was using the Laura Mercier setting powder which is great, but this one being priced so low and with such amazing results had me returning my LM powder! I have rather noticeable pores due to years of wearing makeup I my teens with no skincare regimen to balance it out. They're near impossible to hide even with primers and careful blending. This powder though--it does!!! I typically apply it with a damp sponge and press/tap it into my t-zone and then use a flat-top brush (tap off excess) to swirl it onto the rest of my face and down my neck. I would wear this powder to my own wedding. It's THAT good. If you don't prep your skin well, it could become powdery, but even then a good setting spray would fix that issue.Try it, ladies!!!

Eye Shadow -Maybelline New York -Stylish Smokes in Natural Smokes


This seems to be more pigmented than some of the other Maybelline quads I have tried. The highlight, is a nice off white that isn't overly bright, and the lid shade is a beautiful cool shimmery taupe. The crease shade is a warm med-deep golden brown that could also be used a lid shade, and the liner shade is a very deep matte brown. I actually use a mix of the crease and liner shades to fill in my light ash brown brows when I run out of my brow pencil, and it works great! I hate the plain, cheap looking packaging, and actually preferred the looks of the older versions, but I guess that is not really important. Great versatile quad, for both a neutral daytime eye, and a more dramatic smoky eye. Would repruchase!

1 of 1 people found this helpful.

Lip Treatments -Maybelline New York -Baby Lips Lip Balm

on 10/20/2018 8:59:00 PM


I have the blue one with pink writing (hydrate) and this is the only lipbalm that I have ever tried that actually works, which says a lot, since i've tried maybe 40 different lipbalms.
The packaging is cute, maybe a bit childish. It doesnt smell or taste like anything, it stays on long, it really hydrates, it lasts a very long time since you don't have to re-apply all the time.
The price is great also! I would highly recommend.

1 of 1 people found this helpful.

Liquid -Maybelline New York -Dream Liquid Mousse [DISCONTINUED]


All this needs is an SPF of at least 15, the minimum! This feels silky and moist on my dry, dry skin. It is quite lightweight yet gives me medium coverage. It's better than my other foundation on hot days because it is light, but it also seems to fade away by the end of the day! There's not much left to remove...

If you have oily skin, this might be too slick for you. I use moisturizer out of habit, but I could probably get away with using it on my bare skin. I use #75 Natural Beige and it's perfect for my coloring. I hope it isn't really discontinued. It's hard to find a foundation that looks natural, gives me coverage, lasts long enough, and won't break the bank account! Plus, I want it to be non-irritating, not to make me itch or break out. A lot to ask!

The "airbrush finish" is a bit of a stretch, but it is a good enough foundation for me.

1 of 1 people found this helpful.

Eye Shadow -Maybelline New York -New York The City Mini Eyeshadow Palette

on 10/20/2018 1:38:00 PM


I purchased this in the shade 520 Skyscape Dusk. It is an ALL MATTE MAUVE-TONED eyeshadow palette. This is the only of these mini palettes that spoke to me as I'm a HUGE fan of matte Shades on my aging eyes and Mauve tones are my absolute favorite. There is a beige skin-toned Base shade, a very faint light pink brow highlight shade (or can also be used as a Base). There are 2 medium Mauve transition Shades/lid Shades and then 2 deeper Mauve shades (one plum toned & one more red toned) for the outer V and for lining the eye. If you are a fan of a more subtle, blown out eye look then you will love these. They are VERY daytime/work appropriate for a casual eye look. If you like an in-your-fave extreme eye look, you will not like this palette, although you can use the two dark Mauve shades to deepen up your look (or if you have darker skin) or to make a night time appropriate look. These matte shadows are not chalky and do not exaggerate the crepey eyelid skin that comes with age. They blend super easy. These colors really make green eyes POP. These are feminine/girly/romantic Shades. If I want sparkle on my lids, I add one from one of my ABH Modern Renaissance to complement the look, as many of those tones are in the same color spectrum. I like the super slim, palm-size of this palette as it's great for travel or carrying in your purse. This is the perfect, inexpensive drug store priced palette if you love mattes & mauves. I've been looking for this for a while and just happened upon it. Highly recommend it. Wish they'd put out more all matte palettes such as one with all purple tones and one with all grey tones.

3 of 3 people found this helpful.

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