The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,207 products

96,230 reviews

60% would repurchase

Recent Maybelline Reviews

Eyeliner -Maybelline -Eye Studio Master Precise Ink Pen Liner

on 1/22/2018 8:45:00 PM


This eyeliner was quite black and I found it fairly easy to apply, although I found it feathered a bit. But it smudged like crazy. Within a couple hours, there would be gaps in the line, and there would black smudges on my brow bone. Even with eye primer, it still smudged. Definitely prefer the Stila Waterproof liner, but this one is way cheaper. So if you don't have oily eyelids, this one may be a decent choice.

Concealers -Maybelline -Fit Me Concealer

on 1/22/2018 7:16:00 PM


I really don't get the hype this product gets, it doesn't have much coverage, its texture is too thin in my opinion and it creases like crazy. It's alright I guess for like an every day concealer to try and get rid of it but really I don't get the love this product gets.

1 of 1 people found this helpful.

Mascara -Maybelline -Total Temptation

on 1/22/2018 4:50:00 PM

i have had this less than a week and already the mascara is clumping on the brush and getting difficult to work with. will not repurchase.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)


Before I starts wear this foundation, I was so infatuated with korean bb cream. One day, I needed higher coverage and I heard many positive things about this product.

Medium to high coverage, also very long lasting. But the downside are it oxidized really fast and makes me break out. I also have slight itchiness if I wear this foundation for a long time. Don't forget to mention the packaging really sucks. No pump and I need to pour it to my backhand. I often accidentally poured too much product.

I will repurchase this if only Maybelline make this with pump and maybe reformulate?

Concealers -Maybelline -Dream Lumi Touch Highlighting Concealer

on 1/21/2018 6:10:00 AM


I bought this when I ran out of YSL Touche Éclat and balked at the price of buying a new one. I only bought it on a whim because I had heard it was a good dupe and when it comes to the eye area I think it does an excellent job. I have been using this for over a year now to cover and brighten any darkness and dark circles around my eyes and I think it performs really well. It is light and gentle and smoothes over easily and doesn’t irritate the skin and lasts all day. It also lasts for absolutely ages and as long as you take care of the brush it lasts much longer than the YSL. I use this in colour no. 2 and I used the shade 2.5 in YSL Touché Éclat, it doesn’t have quite as much yellow in but it has enough, in addition to this it doesn’t have that terrible pinkness that is in the YSL number 2 and which is super visible in daylight. As a concealer to be used for dark circles and darkness around the eye area I think this is excellent and considering it costs about a quarter of the price of YSL here in Denmark I am so pleased I tried it!

3 of 3 people found this helpful.

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