The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,222 products

96,826 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles Treatment Concealer

on 6/20/2018 4:23:00 PM


First of all, when I went to try this concealer I was skeptical to see if it was actually going to be good. I tried it the first time on my best friend's birthday and I fell in love with how it looked in camera and with flash photography. It was very easy to blend in. I can use either my beauty blender or a brush but I do prefer using my beauty blender. It does not give me a flash back when the camera flash hits my face. The coverage is medium to high coverage. The only annoying thing is that you have to keep turning the tube to get the product to come out.

1 of 1 people found this helpful.

Blush -Maybelline -New York Fit Me

on 6/20/2018 9:32:00 AM


Got the Peach color. Good pigmentation. Lasted the entire day for me. Not patchy. Will buy again.

2 of 2 people found this helpful.

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 6/20/2018 6:29:00 AM


This foundy is Aaaaaaamazing! Full coverage amazing longevity perfect colour match and great price! It's a winner!!

1 of 1 people found this helpful.

Concealers -Maybelline -Superstay Better Skin Concealer + Corrector

on 6/19/2018 5:23:00 PM


Have to give an average review as my skin reacted to this concealer which is a shame :(
After 3 - 4 hours face was red and inflamed. Coverage and texture is good tho, just have to continue my search for a cheaper alternative to Estée Lauder before they bankrupt me lol.

1 of 1 people found this helpful.

Eye Shadow -Maybelline -Expert Eyes - Vanilla

on 6/18/2018 7:58:00 PM


I was looking for a cheap dupe for MAC avalanche & I found it! I use this with jeffree star’s drug lord white liquid lipstick (it is safe for your eyes) with black eyeliner. It is much better than cover girl snow blossom. It is my daily go-to look! I wear a lipgloss w this. I don’t know all of the negative reviews! This is awesome as an inner corner/brow hi-lite. #winning Grade:A++

1 of 1 people found this helpful.

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