The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,211 products

96,349 reviews

60% would repurchase

Recent Maybelline Reviews

Powder -Maybelline -Fit Me Loose Finishing Powder

on 2/17/2018 2:47:00 PM


Really great loose setting powder. I have shade No.20 light/medium and I am NC20/25. The powders are a lot darker than the name implies... No.20 Light/Medium is better for those who are nc30+
I also noticed that if you apply too much it can look cakey and crease.
Does a pretty good job in controlling my oils since i am combo oily... however, I cant say if its better than Laura Mercier. LM doesnt look cakey if i over apply and I find it slightly more finely milled.
Overall a really great option for the drugstore!

Liquid -Maybelline -Dream Cushion

on 2/17/2018 1:00:00 PM


This product is such a ripoff! I paid nearly $13 for a cheap sponge splashed with foundation. I'll bet there isn't more than a teaspoon of foundation soaked into that sponge. I expected so much more.

Mascara -Maybelline -Total Temptation

on 2/17/2018 6:20:00 AM


This is a pretty good drugstore mascara. It's very black, the lashes stood out and it provided length. A coworker commented "what kind of mascara do you have on?" And this is from someone who doesn't normally do this. I then went in the restroom and took a good look again and thought "wow, they do look good!" The formula seems different from other Maybelline mascaras - so give it a try and see if you like it!

2 of 2 people found this helpful.

Eye Shadow -Maybelline -Color Tattoo Concentrated Crayon

on 2/17/2018 1:43:00 AM


Often companies will launch a line of eyeshadows in their collection where some will be good and others not so much. Unfortunately Maybelline is very hit and miss with their products. I am speaking about the ONLY shadow stick I was thrilled with: bronze truffle. The shade is a beautiful mid toned brown with some warm undertones. It is a gorgeous swipe on, blend with a finger and go type shade great for when you are in a hurry. For a more pulled together look apply some brown in the crease to go with it.

1 of 1 people found this helpful.

Lipstick -Maybelline -Super Stay Matte Ink Liquid Lipstick

on 2/16/2018 9:17:00 PM


As a rule I prefer to use a lip stain topped with lip balm, but good lip stains are hard to find. When you do find them the colour selection tends to be limited. I'm pretty low maintenance, wanting to do my make-up in the morning and not think about it again till bedtime. So, I gave this product a try. Based on the reviews I was concerned about it drying out my already dry lips, but for the type of product it is, it wasn't bad. Once set, it stays just a little tacky and I had no problem with it fading, although it did get a little dry as the day wore on. Colour stayed strong.

Side note: I've found that when my lips are dry and chapped that if I blot my lips after application than apply a lip balm I mostly get the best of both worlds, but the colour does tend to fade by late afternoon.

Speaking of colour, with the two colours I've purchased so far the product and container are consistent with each other.

Best feature of this product for me? No colour bleed. I'm pale, so when lip colour bleeds, it shows. This is one of very few products, including lip liners, that stayed where it was applied.

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