The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,212 products

96,377 reviews

60% would repurchase

Recent Maybelline Reviews

Highlighters -Maybelline -Facestudio Master Chrome Metallic Highlighter - Molten Rose Gold

on 2/23/2018 10:34:00 AM


I bought this because one of my favorite YouTube gurus, Tati, is over the moon about this highlighter. So I figured for $9.99, WTH, lets see what all the fuss is about. Well, Maybelline hit this one out of the park. It is an amazingly beautiful highlighter.

You get a nice big pan of product and need very little for a nice glow on the skin. This is not glittery or metallic, just very pretty, but you definitely know it's there. Some highlighters can look very aging (hey I'm 54, don't need to look any older than I am), but this one just leaves with a lovely glow on the skin. I am fair skinned (Light in It Cosmetics CC cream), and this doesn't look dirty on the skin or too dark.

Very comparable to some higher end highlighters and probably better than a lot of them. Highly recommended!!

5 of 5 people found this helpful.

Mascara -Maybelline -Volum' Express Turbo Boost Waterproof

on 2/23/2018 2:41:00 AM


This is the best mascara. I can't find it anymore

Pressed Powders -Maybelline -FIT Me Matte Poreless Powder

on 2/22/2018 12:49:00 PM


I really like this powder! I bought it in translucent and it does a great job of setting my makeup. It provides a very smooth finish and makes my pores look much smaller. I definitely prefer it over the Rimmel pressed powder that gets so much love on the interwebs.

1 of 1 people found this helpful.

Stick -Maybelline -Fit Me Shine-Free Foundation Stick

on 2/22/2018 11:59:00 AM


I don't know if I got a dud or what, but after reading a bunch of reviews, comparing prices, accessibility, shade range... you get the picture, I chose this stick foundation. I was really excited because I hadn't tried a stick foundation in years and was really looking forward to the overall easiness of a stick. Well after buying it, I had it in my purse for about 10 mins and my husband ran into another store to get a car part so I reached into my purse and thought, well I'll just swipe and see if it's a good colour match. I turned up the stick a very small amount and when I went to swipe, it mushed. I can't think of any other word to describe it. So I thought maybe it got too hot at my feet, although it was minus 10 degrees outside, the car heater was on but not at my feet. I went home and put it in the fridge right away as I didn't want it to melt. Well left it in the the fridge for a couple of hours, got it out, turned it up a small amount and again, it just smushed. So disappointed, I tried it on my face but if I turned it up enough to put it on my face, it left big musshy lumps. Tried to work around that by applying with my fingertips or a brush but that sorta defeats the purpose of a good stick foundation. Super disappointed Maybelline !!!! Definitely will not be repurchasing this stick foundation. Thought I was going with a reliable company.

1 of 1 people found this helpful.

Eye Shadow -Maybelline -New York The City Mini Eyeshadow Palette

on 2/21/2018 5:40:00 PM


I purchased the Rooftop Bronzes and im not a fan. Eyeshadows look a bit too warm based for me. Every time i wear this palette my make up doesn’t look right. I would rather have put more money and get a better palette. BUT not bad for drugstore quality, just not what i am use to.

1 of 1 people found this helpful.

Back to Top