The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,221 products

96,816 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline -Volum' Express The Colossal Waterproof

on 6/17/2018 3:58:00 PM


Idk if my mascara came dry or the formula is
I like how the wand never picks up too much product and how it seperates my lashes
But seperating is all it does
It doesnt give me volume or length or a curl
It does also smudge at the end of the day
And its a pain to remove, everytime i think im done i find out there are still much to remove
Wont buying this again sorry colossal

Brows -Maybelline -Brow Tattoo Gel Tint

on 6/16/2018 1:07:00 AM


This is a great brow gel. It has tremendous staying power. It lasts all day and does not smudge or fade at all. It looks the same in the evening as when you applied it in the morning. I do find that it does come off when I wash my face at night so I don't get more than one day of wear from it. I find it looks very natural. I use a brow brush to apply it though. The applicator that comes with it goes on very heavy so a brow brush works better. What I like the most is that it actually colors the hair and not just the skin underneath the hair. My eyebrows are very pale blonde and it looks strange to have pencil on the brows but the hair still is pale blonde. This gel not only covers the skin but the hair as well. Highly recommend.

Mascara -Maybelline -Total Temptation Mascara

on 6/13/2018 5:15:00 PM


I took a shot with this and it paid off. Formerly very happy with Falsies Big Eyes with the upper and lower brushes but it's not on the market any more and I don't like the flat brush on the new version. This does what Full n' Soft promises to do but much better - soft, unclumpy lashes but with presence which is a bit more length and volume. I love the brush which manages to get a nice coat on with one pass, lashes stay soft and easy to comb through. It also picks up all the little lashes which larger brushes can't do. This is a Three Bears product - it's just right. I would say this is very close to Dior Show with a great price.

4 of 4 people found this helpful.

Loose Powders -Maybelline -Shine Free Oil-Control Loose Powder

on 6/13/2018 5:06:00 PM


I love this powder so much Im pondering getting a backup. That has legit never happened to me before. Who knew this gem was sitting in Walmart all this time. This doesnt break me out, which is a miracle in itself, but this also sets my concealer and face makeup so beautifully. It doesn't emphasize my fine lines or texture, and it has a soft matte finish with a sheer tint of color. I apply under and over the eye area with the Wet N Wild Crease brush in a soft, sweeping, back and forth motions (Because I LOVE that brush for powder and highlighter application), and then I sweep some powder with the Moda Powder brush (which works great for this. Its Real techniques level quality for reference) all over my face. I always finish with some Coty Airspun extra coverage in my tzone, even though I don't have to, for more oil control and because I love the creamy skin effect of Coty.

I use the shade Light, because that was the only color Walmart carried, but it works perfectly well on my NC 42 skintone. I would recommend to anyone except people with very dry skin who I imagine wanting more of a sheer glowy powder that keeps their dewy foundations looking dewy; I will probably purchase a backup myself. Pakaging wise its standard for loose powders. I would suggest to keep the sticker mostly on so that only a little comes out at a time.

Great powder. Zero complaints at this price point with this performance. Luv.

3 of 3 people found this helpful.

Eyeliner -Maybelline -Maybelline Curvitude Angled Liquid Eyeliner Pen

on 6/13/2018 10:23:00 AM


I saw that product and was quite glad to give it a try. A nice angle to help achieve what I find impossible. The tip is super thin too. So thin the product dries before getting there. You wont get precise line or even a line unless you use the larger part and honey be ready because it’ll leak as if it was to refill the ocean. Pass on it really, there are better products out there and if you are wanting to try it i guarantee you’ll throw it away after first use

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