Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,228 products

97,186 reviews

60% would repurchase

Recent Maybelline New York Reviews

Lipstick -Maybelline New York -Super Stay Matte Ink Liquid Lipstick

on 10/17/2018 4:06:00 PM


DON’T WASTE YOUR MONEY! I bought this liquid lipstick cause it’s supposed to be a cult favorite and have phenomenal staying power, something I tend to look for in a lipstick. I bought the color Poet for about $10 at Ulta and was so excited when I swatched on my hand and saw even color that didn’t smudge or come off. However, as soon as I applied, my lips had more lines than they ever have, they stuck together and looked patchy. It wore off within the first hour of wear and I didn’t even eat anything. I’ve tried endless ways to make this lipstick work for me, under lip balm, gloss over, applying less, applying more, etc. Nothing has fixed this terrible lipstick. I’m truly not sure if it’s something with this color or if all of the shades are this bad and I’m not going to spend any more money to find out. Before I bought it, I checked on here and I ignored the bad reviews. Don’t! Spend your money on a better liquid lipstick, I recommend Wet n Wild’s liquid catsuit and Nyx’s soft matte creams. Anything but this, honestly.

Lipstick -Maybelline New York -Color Sensational Lipstick - Warm Me Up

on 10/17/2018 3:55:00 PM


haha so this is why I love makeupalley!! I would never, ever in a bazillion million years picked this up if it hadn't been for MUA MLBB reviews. I'm medium/fair, low pigment lips, green eyes, dark brown hair and this is just perfect! Saved me lots of trips and returns to CVS ;-)

1 of 1 people found this helpful.

Lips -Maybelline New York -Baby Lips Color Balm Crayon - All Shades

on 10/17/2018 2:27:00 PM


This product is definitely moisturizing and packs a punch with color. However, it is so slick it becomes a hazard during wear and can end up with color everywhere! Outside the lip line, on your chin, fingers, etc. The only reason this got an extra star is because it does stain the lips. If I pat it on with my finger (as a tint) it adds a nice color to my lips for sitting around my house, but who spends money on an item when that’s the only use?! Not recommended.

Mascara -Maybelline New York -Great Lash Mascara Waterproof


Save your money on a better drugstore mascara. I'm not even picky about mascara, but this barely looked like I was wearing any. I opened this for the 1st time today and the brush barely had any product - the same way when you use up the formula there's nothing in the tube except this one is BRAND NEW??? Weird spiral shape - not sure if the brush shape is some gimmick but I feel like it picks up no formula. I only bought this because it was discounted on Amazon and it's not even worth the discount.

Liquid -Maybelline New York -FIT Me Foundation (Matte + Poreless)

on 10/16/2018 7:00:00 PM


A lot of people love this foundation, but I found that it doesn't last long. Also wish it came with a pump.

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