The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,211 products

96,350 reviews

60% would repurchase

Recent Maybelline Reviews

Eye Makeup Remover -Maybelline -Expert Eyes 100% Oil-Free Eye Makeup Remover

on 2/18/2018 7:11:00 AM


I think this product is such a waste of my money
This stings my eyes, and its alcoholy . And it really does NOT remove makeup, like other people have said, it DOES take a lot of scrubbing, which is not good for your lashes and skin.
The smell is awful too.
So stay clear of this one.

Concealers -Maybelline -Instant Age Rewind Eraser Dark Circles [DISCONTINUED]

on 2/18/2018 5:05:00 AM


I bought this because one of the beauty gurus from YT — Tati — is raving about it all the time. My initial thought is that it is an average product, if not below average because the shade light turns orange on me. The sponge has no purpose. A far superior concealer to this is Liquid Camouflage from Catrice which I will be using until I die, remembering myself to never ever trust beauty gurus again.

Powder -Maybelline -Fit Me Loose Finishing Powder

on 2/17/2018 2:47:00 PM


Really great loose setting powder. I have shade No.20 light/medium and I am NC20/25. The powders are a lot darker than the name implies... No.20 Light/Medium is better for those who are nc30+
I also noticed that if you apply too much it can look cakey and crease.
Does a pretty good job in controlling my oils since i am combo oily... however, I cant say if its better than Laura Mercier. LM doesnt look cakey if i over apply and I find it slightly more finely milled.
Overall a really great option for the drugstore!

Liquid -Maybelline -Dream Cushion

on 2/17/2018 1:00:00 PM


This product is such a ripoff! I paid nearly $13 for a cheap sponge splashed with foundation. I'll bet there isn't more than a teaspoon of foundation soaked into that sponge. I expected so much more.

Mascara -Maybelline -Total Temptation

on 2/17/2018 6:20:00 AM


This is a pretty good drugstore mascara. It's very black, the lashes stood out and it provided length. A coworker commented "what kind of mascara do you have on?" And this is from someone who doesn't normally do this. I then went in the restroom and took a good look again and thought "wow, they do look good!" The formula seems different from other Maybelline mascaras - so give it a try and see if you like it!

3 of 3 people found this helpful.

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