The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,223 products

96,840 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline -The Rocket Volum' Express

on 6/23/2018 11:50:00 AM


Looks ok on my lashes

Smudges under eyes.
Seems to irritate my eyes (I wear contacts so it might have something to do with it though).
The brush actually hurts, it scrapes my upper waterline, and it is so thick it's difficult to easily get in the edges.

Liquid -Maybelline -FIT Me Foundation (Matte + Poreless)

on 6/23/2018 10:12:00 AM


I think this foundation is a bit under-rated here on Makeup Alley! This is the best drugstore foundation I've tried (at least so far). I actually bought a bottle a year or so ago, but it was the wrong color so I never wore it and it lay forgotten in my makeup cabinet. For reference, I have very high-maintenance, sensitive, acne-prone skin. During the cold months my skin is oily/combo/dehydrated and tends to get dry patches. I'd been using MAC Studio Waterweight foundation over the winter. It's a light/medium coverage, serum foundation that has a beautiful finish, however it doesn't control oil and has a slightly dewey finish. During the warmer months, my skin is more oily than combo so I needed something a bit more mattifying - but not so matte that it gets cakey and highlights any flaky spots.

A few weeks ago, I asked a friend for a foundation recommendation for the summer. She suggested a few higher end brands, but said Maybelline's Fit Me Matte & Poreless was a good inexpensive option. I went back to the drugstore to find the right color. For reference, I have fair-light, neutral-cool toned skin: MAC NC15, Estee Lauder DW Ecru, Revlon Colorstay Buff, MUFE 115 Ivory. I found a near perfect match with Matte & Poreless 110 Porcelain. It's a very neutral shade, not too pink or yellow - an issue I've had with some of Maybelline's other foundations. Another plus is that it does not oxidize at all, at least not in my experience.

I've been using Real Techniques blender sponge (dry) for application, which works well. The coverage is buildable, one coat provides light coverage, two for medium. I usually go over my whole face with one coat, and then blend some extra on places I need more coverage (nose and chin). It dries to a nice, even finish that I would describe as "natural matte" and does not look cakey in the least. I've had some issues with mattifying products highlighting dry patches and causing the makeup to look cakey, but this isn't a problem with this makeup. For comparison, I found Revlon Colorstay to be cakier. Matte & Poreless does a pretty good job of covering pores, but I would definitely suggest wearing a primer underneath. I then use a very light dusting of setting and/or finishing powder (I use Kat Von D's setting powder; it's amazing) over this to further mattify the oily parts of my face, especially my t-zone and prolong the wear. Depending on heat/humidity, with this makeup I blot a couple times a day, so it does a pretty good job controlling oil.

As for the downsides: Wear time for me is about 6-8 hours, probably longer in the winter or if you have normal to dry skin, but in a very hot/humid climate with oily skin you will need to touch up after about 6. I don't mind this as I would rather re-apply than deal with the cakiness that comes with the super long lasting foundations (even EL DW can be a bit too cakey for me). The other downside is the bottle. I like the glass packaging, but why doesn't it have a pump?! It can be difficult to get the right amount out and I feel like I am wasting product. It gets messy and I have to wipe the bottle down afterwards.

Overall, I would recommend this foundation to anyone with combo to oily skin looking for a good foundation with oil control, a natural-matte finish and decent wear time.

1 of 1 people found this helpful.

Concealers -Maybelline -Fit Me Concealer

on 6/22/2018 7:59:00 PM


Love that this is silicone and oil free. Works really good for drug store. People say it’s a dupe for nars. I haven’t tried nars but the nars one has silicone which this one does not. I am not able to use silicones as if suffocated and breaks my skin out.

Primer/ Corrector -Maybelline -Instant Age Rewind Primer Skin Transformer

on 6/22/2018 11:18:00 AM


This is by far the best primer I have found. However, it is VERY difficult to find. Most places I have found (Amazon, Wal-Mart are either out of stock ... AND have it priced @ $20-$40. I have written to Maybelline to find out what is going on and they responded that they would "investigate' this for me. This was 2 weeks ago and I have not heard from them since.

Powder -Maybelline -Matte Maker

on 6/22/2018 8:54:00 AM


First off, hate the packaging. Not a great lid. Would prefer a pop up lid.
Any way, that's the negatives out the way.
Now on to the positives.
Great coverage.
Great staying power.
Apart from Revlon Colorstay pressed powder, this is the one that I only need to reapply some to my face maybe once, about 4 hours later. Love it.

1 of 1 people found this helpful.

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