The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,169 products

95,206 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline - The Colossal Big Shot Mascara

on 5/22/2017 6:24:00 PM

Nice wand
Pretty package
Shade and formula are crap
●Bought this in blackest black and it's very dull in color.
●Didn't hold a curl for more than a few seconds.

2 of 2 people found this helpful.

Mascara -Maybelline - Volum' Express The Falsies

on 5/22/2017 12:57:00 PM


I have used the product for like a year and I love it The design on the front is bad because it ended up coming off. I really do like this and I have been asked multiple times if I had on fake eye lashes. I wouldn't buy it again because it does clump up and I do have to like scrape the bristles against the sides so I don't have that much mascara. I experimented with it and I like it but I would get another mascara. It is better to use when it is almost empty.

1 of 1 people found this helpful.

Mascara -Maybelline - The Rocket Volum' Express

on 5/22/2017 5:51:00 AM


hard to remove but it's the only mascara that wont smudge throughout the day so I'm not complaining. It can get clumpy so I have to wipe the brush on the rim A LOT, but probably because I've had mine for a while. I have stick straight lashes so these don't give me any volume, but they make my lashes more noticeable and thicker when I curl them. Another plus, they don't weigh down my lashes and make them lose their curl.

Lip Treatments -Maybelline - Baby Lips Lip Balm

on 5/22/2017 3:49:00 AM


One of my favourite products. It's not sticky and doesn't leave the pigment (what for me is super cool, I can use it alone ot with other lipstick). During the night I usually use oil, but this is much more useful for daily lip treatment.

Liquid -Maybelline - Dream Liquid Mousse

on 5/21/2017 10:09:00 PM


Okay I'm amazed about this foundation, my skin is normal to combo and I have large pores. This did blur most of them and made my face look naturally smooth plus I figured with the primer I was using (Benifit poreless primer) I'm happy with the results. If you have oily skin don't get this it will be a disaster, obviously it doesn't dry matte but like a velvet.

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