The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,160 products

94,876 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline - Lash Sensational Mascara

on 3/26/2017 10:06:00 AM


Love this mascara!! It lengthens, thickens & curls! Amazing!!

Liquid -Maybelline - FIT Me Foundation (Matte + Poreless)

on 3/26/2017 9:16:00 AM


After i tried putting it on with a beauty blender, I instantly fell in love ( applying it brush didn't really work for me). It does control oil, even when i don't wear powder. The only thing i don't like is that is can look a bit patchy, so you need to blend longer and harder than other foundation.

Brows -Maybelline - Brow Precise Shaping Pencil

on 3/26/2017 12:55:00 AM


I bought 2 of these at an outlet store, even though they were only $2 a pop, still a total waste. I find most maybelline products to be shoddy af, though I do really like their superstay better skin foundation and baby lips. This just feels like wax, doesn't apply smoothly and leaves clumps of wax behind. It is much too soft and wears down to the point where you need to sharpen every time you use it. I like a lighter color for brows but this is like nothing. I much prefer rimmel's brow pencil in hazel and etude house drawing eye brow in light brown. Probably one of the worst products from a major cosmetics brand I have purchased in a long time.

Mascara -Maybelline - The Falsies Push Up Angel Washable Mascara

on 3/25/2017 5:59:00 PM


Im only giving this 3 stars bc it adds no volume whatsoever...Other than that it is a great mascara with a brush that doesn't clump like most,and separates each lash fine. But I'm really big on my mascara so i like alot of volume and feel like although I'm getting some length with this, I'm just not getting that volume that makes me say "Yeahhhh!"

Blush -Maybelline - Dream Bouncy Blush in Rose Petal

on 3/25/2017 12:27:00 PM


I love Dream Bouncy blushes, and I think they have been discontinued (which makes me sad!). I use Rose Petal almost daily, and luckily have a backup. I also use Orchid Hush on days I want a cooler toned flush of color (love that color too). Rose Petal is a light warm baby pink with soft shimmer. Livens up my pale face, without looking clownish. Kind of creates that natural glowing from within look. I look weird in darker blushes, so I appreciate that I can just rub this on with my fingertips, quickly and easily, without looking crazy. I find the color lasts well for being a cream blush. I have drier cheeks, so I prefer to use cream based products whenever possible. Would repurchase!

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