The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,175 products

95,357 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline - Volum' Express The Colossal

on 6/23/2017 11:51:00 AM


It smells weird and goes on pretty clumpy. Lasts a while but it's hard to take off and runs easily.

Eye Shadow -Maybelline - Color Tattoo - Too Cool

on 6/23/2017 11:49:00 AM


Nope and nope.

Like some other reviewers here, I bought this hoping for a white base I could use I intensify bright shades. This isn't it.

It's too sheer and impossible for me I build up without it looking patchy, it's quite thick and tacky so blending it with a concealer brush on my lid made my eyelid sore. The only way to get it on is with a finger and then you have I blend it out so sheer in order for it not to look patchy.

I tried it as a cheek highlight to see if I could use it that way. Fail again. Chalky, settles in pores and highlights texture, glittery, cakes together with foundation. Shudder.

This might be usable with difficulty as an inner eye highlight and a tiny brush, but I so rarely so that it doesn't justify keeping this huge glass jar in my stash for that.

I tried to give it to my 14-yo who loves white eyeshadow and she wouldn't take it either! I'll try my 8-yo next and if she doesn't want it, it's the trash.

Too bad, because this is one of my more expensive eyeshadows!

1 of 1 people found this helpful.

Concealers -Maybelline - Fit Me Concealer

on 6/23/2017 9:58:00 AM


I tried several concealers before I found this one. I absolutely love it. It's very creamy and blends out well with a beauty blender. I do have some texture under my eyes so after I apply I pat under my eyes to make sure it's completely even and then set it with my RCMA no color powder. And of course I set my whole face after makeup is complete with a setting spray. It's super affordable. Oh my 12 year old daughter taught me a trick. She took that little plastic thing out on the rim so the doe foot applicator will reach all the product. Blew. My. Mind. Lol

Primer/ Corrector -Maybelline - Instant Age Rewind Primer Skin Transformer


This is part of the face primers I can honestly recommend to ANYONE. So the Instant Age Rewind Primer isn't anything new or exciting, and despite it's claims it's just a slightly pink toned silicone primer. It does though work to keep your foundation laying smooth and lasts a pretty decent amount of time. I work in a hospital environment therefore being always running around and this works to hold my makeup on for 8+ hours. I'd say one thing is to take a break from this so you're not constantly using it all the time. I've noticed that the down side to silicone based primers is they do kinda clog pores. Overall this is a great affordable dupe for the Smashbox Photo Finish Original Primer in my opinion. Oh and another point I wanted to make is that I use the Covergirl Ready,Set,Gorgeous concealer over this and the powder foundation and it looks very smooth and flawless :).

1 of 1 people found this helpful.

Concealers -Maybelline - Instant Age Rewind Eraser Dark Circles

on 6/22/2017 11:39:00 PM


Overhyped, average product. Does not give great coverage and is not good at covering up red spots nor under-eye dark circles.

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