Maybelline New York

The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,235 products

97,265 reviews

60% would repurchase

Recent Maybelline New York Reviews

Mascara -Maybelline New York -Great Lash Clear Mascara

on 12/9/2018 2:35:00 PM


I thought I'd try this as brow gel to replace my elf since you get a lot more in the package on the Maybelline. The other day I applied at 6am and my brows were gone by 6pm. Fail for me.

Mascara -Maybelline New York -Volum' Express The Colossal


This is one of Maybelline's best mascaras, IMO. This gives equal parts length and thickness, without being clumpy or flaky. The "Glam Black" shade is a nice deep inky black. The brush is not too slim or too large, and makes coating lashes an easy task. Stays put, but is not hard to remove at night. Will repurchase!

1 of 1 people found this helpful.

Concealers -Maybelline New York -Fit Me Concealer


This is my favorite liquid concealer! This is opaque enough to cover my minor undereye circles as well as any areas of redness or blemishes, but is not so opaque that it's hard to blend and make look natural. The finish is demi-matte, so it stays put nicely, without being drying. The doe foot applicator makes targeted application a cinch! I am using the shade "15 Fair", which was the lightest shade, but Maybelline has since come out with an even paler shade "Ivory". I am around an NC/NW20 (fair/light, neutral skin), and Fair is a perfect color match. Inexpensive and easy to find. Will repurchase!

2 of 2 people found this helpful.

Pressed Powders -Maybelline New York -FIT Me Matte Poreless Powder


I use this in "Translucent", since all I really want is some shine control for my combination skin. First, I use the Matte & Poreless foundation, then set my nose/forehead with this powder, for a longer lasting matte finish. I like how lightweight and non-cakey this powder is, but the shine control is only middle of the road, not amazing, not bad either. I replace the sponge with a regular cotton puff, since the sponge tends to pack this on too heavily. I appreciate that it's inexpensive, and easy to find, and comes with a mirror, but the compact is bit overly bulky. Good powder for setting makeup and for t-zone blotting. Would repurchase!

1 of 1 people found this helpful.

Liquid -Maybelline New York -FIT Me Foundation (Matte + Poreless)


This is a nice medium coverage, easy to blend, demi-matte foundation, that is not drying. I have such combination skin...oily forehead/nose, and dry everywhere else, and this plays well with both skintypes, but is not all that oil controlling either. I am using "120 Classic Ivory", and it's a great color match for my NC/NW20 skintone (fair/light, neutral). I use the matching powder in "Translucent" over my oily areas only, but I could honestly skip powder if I wanted, whereas a lot of foundations are too dewy for me to do that. Like many other reviewers have stated, I wish this had a pump! The price is reasonable at only $6, whereas a lot of drugstore makeup is getting insanely over-priced, IMO. Great everyday foundation! Would repurchase!

1 of 1 people found this helpful.

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