The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,227 products

97,044 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline -Volum' Express The Falsies Waterproof


Nothing really spectacular about this product. I feel it is worth the money, but it is just an average mascara. It doesn't do anything amazing, but it gets the job done and it is inexpensive. ( )

1 of 1 people found this helpful.

Mascara -Maybelline -Lash Sensational Luscious

on 8/17/2018 2:42:00 PM


Yeah like the previous reviewer mentioned, the formula is very wet and gets everywhere throughout the day, I find black spots just below my eyebrows since I have tall lashes, the first time i thought maybe it was hot and my eyelids were oily but every time it does the same thing, and I never had this problem with other mascaras so that's a major no no. First time I though it looked great though and made lashes really long and full but the second application i felt it made my lashes stick together and look spidery, maybe the brush took so much product? I don't know, anyway, I don't recommend it, there are cheaper mascaras with much better performance.

2 of 2 people found this helpful.

Liquid -Maybelline -Superstay 24HR Full Coverage Foundation

on 8/17/2018 2:18:00 PM


I love this stuff, I have normal skin and it makes me look matte all day. And smooth. Full coverage, nice stuff. And at $11 it's a no brainer.

1 of 1 people found this helpful.

Pressed Powders -Maybelline -FIT Me Matte Poreless Powder

on 8/16/2018 9:50:00 PM


This powder is absolutely awful!! Not sure what is in this powder but it burns my face so bad. For several months I could not figure out what was causing the awful burn!! It's this powder!! . it's been about a week since I discontinued using & threw this in the garbage, my face is still a little red but it's on the mends after I quit using this. If you have sensitive skin stay far far away from this product.

Lips -Maybelline -Baby Lips Color Balm Crayon - All Shades

on 8/15/2018 10:25:00 PM


I got this in Blush Burst and . . . meh? It moisturizes nicely but the color I got was patchy, a big no-no for my dry lips, and a little too peachy-orange. I also don't care for the glitter in the formula, and especially don't enjoy rubbing my lips together and feeling that very subtle grit.

1 of 1 people found this helpful.

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