The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,190 products

95,719 reviews

60% would repurchase

Recent Maybelline Reviews

Mascara -Maybelline - The Falsies Push Up Angel Washable Mascara

on 8/20/2017 2:41:00 AM


I have used up 2 tubes of Maybelline Falsies Pushup Angel in waterproof and also have a 3rd tube in my backup stash. I usually have 2-3 mascaras open at one time and always toss each one after 90 days or sooner.

This is a great mascara (waterproof version) with a very thin wand that coats "invisible" lashes nicely. I particularly recommend it for my sisters out there with what we jokingly call "Asian lashes": tiny, short, thin, sparse, straight, point-straight-down, almost invisible, lashes. I like having an easier-to-remove mascara with a thinner wand like this one to complement a more heavy duty mascara that provides a more dramatic look. It's nice to have one like this for lighter makeup days. You need the waterproof version if your lashes won't hold curl.

Pros: - thin plastic wand defines and lengthens your lashes without dumping too much product all over your eyelids
- buildable product doesn't get clumpy
- does not flake or smudge, even if you have watery eyes
- does not irritate eyes
- layers well with other mascaras, since the wand deposits just the right amount (not too much)
- easier to remove than waterproof versions of CG Supersizer and Maybelline Lash Sensational
- sleek metallic lavender tube is pleasant to look at, not embarrassing or tacky like the bright neon plastic colors of most other drugstore mascaras.

Cons - I thought it might dry out or run out more quickly than other mascaras I own. (I toss mascara out after 90 days and usually toss more than half the tube of each one, but I think I usually stop using this one after about 2 months.
- if you're looking for a super clumpy look, it might take a while with this one
- if you prefer traditional bristles or those gigantic fat wands/brushes for some reason, this is probably not for you.

Highlighters -Maybelline - Master Chrome Metallic Highlighter in Molten Gold

on 8/20/2017 2:18:00 AM


Gorgeous !!! It's a pretty intense gorgeous wearable gold. I have light skin, I'm an nw20 in mac. Most gold highlighters look off on me. This one is so wearable and gorgeous though. I love it.

Concealers -Maybelline - Master Conceal Camouflaging

on 8/19/2017 8:29:00 PM


Disagree with the previous review that said all shades are too pink. Fair isn't pink enough! For a shade that allegedly has pink undertones, it's far yellower than Maybelline's Age Rewind in the same shade. Drastically more yellow when swatched on the skin next to that product. I can't use this because it's not pink enough.

Also, this product seems to be thicker, but it doesn't conceal dark circles as well as Age Rewind. Meh.

Concealers -Maybelline - Instant Age Rewind® Eraser Dark Circles Concealer in Neutralizer

on 8/19/2017 8:01:00 PM


I like it, it's not great for blemishes and I wish it didn't burn me most of the time, but for the price it does its job well under my eyes.

Concealers -Maybelline - Fit Me Concealer

on 8/19/2017 7:58:00 PM


Very well priced but the shade range is poor on both ends of the spectrum. The lightest one is too dark for me and I'm not ultra-pale. It performs ok, but the coverage is not astounding and it burns my skin.

Popular Maybelline Products

Great Lash Mascara
Great Lash Mascara
5511 Reviews
Fit Me Concealer
Fit Me Concealer
1365 Reviews
Dream Matte Mousse
Dream Matte Mousse
3351 Reviews
Back to Top