The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,162 products

95,041 reviews

60% would repurchase

Recent Maybelline Reviews

Concealers -Maybelline - Fit Me Concealer


Nope don't like this concealer! Shade 15 is too pink & shade 10 too dark for my fair skin. Made my skin dry where ever I applied and it also oxidized. Will stick to the maybelline instant age rewind concealer!

Crème -Maybelline - Dream Velvet Soft Matte Hydrating Foundation

on 4/25/2017 1:02:00 PM


It oxidies after 2 or 3 hours,medium coverage and not long_lasting at all...
And unfortunately it's not matte enough on my skin.
Ultimately,I don't recommend it.

Eyeliner -Maybelline - Eye Studio Master Precise Ink Pen Liner

on 4/25/2017 9:04:00 AM


First to say, I'm not an eyeliner gal... my eyelids are kinda jennifer-lawrence-style so if I do a winged eye, I end up looking like a sad dog..
sometimes I do just a thin line and for that the master precise is my go-to liner. for me it is the perfet ratio of wetness and precision. I really do not like the really liquid ones and this one I can totally manage.
I think it does dry out a bit more than other products, but I kinda like it that way.. it would probably piss me off if I were to use it every day coz I would need to repurchase more often, but for my sporadic uses it is a perfect fit.
My line always turns out great. applies very smoothly and it has no bumps as it would have with a more liquid one.
I get no flakes or smudges, even in the summer, but if I plan to go clubbing or something i do use an eyelid primer so I stay on the safe side.

I've already repurchased it several times and i will do it again. Have no plans to switch from this lil' gem :)

Mascara -Maybelline - Lash Sensational Waterproof Mascara

on 4/25/2017 3:37:00 AM


I love the way this mascara makes my eyelashes look, BUT there is one major deal breaker that caused me to return it to the store - it is impossible to completely remove it! I use my holy grail liquid makeup remover and it NEVER gets it all off, causing my lashes to remain stiff and fall out more. I hate waking up with flakes all over my face! One more small issue is that it doesn't separate my lashes quite as much as I'd like, making them a bit clumpy.

I still gave this 4 stars because it works amazingly. It adds an INSANE amount of volume, length, and darkness to my lashes - the most out of any mascara I've ever tried, which makes it so sad that I had to return it! I got so many compliments on it. Also, it doesn't flake or smudge AT ALL throughout the day.

One more thing - at first, the formula is way too wet and is super messy and clumpy when applying it, so I just left the tube open for a day and that issue was solved. So, don't give up on it too soon.

Liquid -Maybelline - Dream Cushion

on 4/24/2017 11:46:00 PM

I got this cushion in shade 30 - Warm Nude which is a perfect color match for me who has light-medium skin with a yellow undertone.

- Natural finish, looks like skin!
- Travel friendly
- Good coverage. It was able to cover my acne scars and pores.
- Cushion applicator is easy to use

- Not long wearing (4-5 hours)
- Foundation dries up after 2-3 months due to the packaging
- Weird baby powder scent

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