The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

image 0image 1image 2image 3image 4image 5image 6image 7image 8image 9image 10image 11image 12image 13image 14


2,193 products

95,901 reviews

60% would repurchase

Recent Maybelline Reviews

Pressed Powders -Maybelline - SuperStay Better Skin Skin-Transforming Powder

on 10/17/2017 9:53:00 PM


I really like this powder, which can be used as a light coverage standalone powder foundation, but is sheer enough to also be used as a setting/touch-up powder. Most days I brush this on to set my Revlon Photoready foundation, and it looks so smooth and skinlike, yet holds back shine well. On days I want very light coverage, I will just apply this over my SPF moisturizer ,using the included sponge, and it makes me look more polished. I have the lightest shade "Porcelain 10" and it's a great color match for my pale, neutral skintone. The compact is kind of big and I don't like the rectangular shape, but I like that it comes with a mirror and applicator. It does not break me out, and I am breakout prone. Price is kinda high ($10) for a drugstore powder, but it's good quality, so I'd repurchase!

Crème -Maybelline - Dream Velvet Soft Matte Hydrating Foundation


Deleting my old review and writing up a whole new one because I've had an entirely new experience with this product in the recent months, which has altered my opinion of it.

I like it well enough for very casual outings (grocery-shopping, eating lunch with family, etc) - things that only require a few hours of wear. But this product does tend to get a little bit "textured" for me towards the end of the day so I try not to wear it for all-day events. Everyone's skin is different though - this may perform better for you than it did for me in terms of long wear.

The coverage is medium, and the "soft-matte" written on the packaging is accurate - it's not dewy, but not too matte either. The texture sort of has a gel feeling to it; it's very smooth and blends out decently, and feels quite nice applied on moderately dry skin. After this is where my experience started to change, however. In the last few months my skin has become very severely dry due to my eczema, the harsh Australian winter and other factors, and I found that this foundation feels much more drying on my extremely dry skin now than it did a few months ago when my skin was only moderately dry (i.e. nowadays it feels like the product gradually sucks the moisture out of my skin if I wear it for too long). Despite being labeled as "hydrating" I couldn't feel any of the hydrating properties anymore. I ended up giving this foundation to my mother because I was just too dry to use it anymore, so this product is definitely not for all skin types. I'd say moderately dry skin would still be able to take this foundation just fine; but I'd recommend that people like myself who have extremely dry skin should probably stay away from this and look for a more hydrating alternative.

I think that $23 AUD is a little pricey for this product, but I did manage to snag this when it was 40% off so $13 isn't too bad, especially since my mother will still get a lot of uses out of this (she's worn it once and so far it seems to agree with her skin - her skin is normal type, not too oily or dry). Either way, though, I'm not repurchasing this. I'm sticking with my Too Faced Born This Way foundation and other foundations that are more hydrating.

1 of 1 people found this helpful.

Lipstick -Maybelline - Super Stay Matte Ink Liquid Lipstick

on 10/16/2017 11:11:00 PM


First off the formula is bad it really should be pulled. I’ve heard many different experiences with this formula l keep hearing about it having a tacky feel or just not drying down cracking settling in to lines . So who wants raisin lips bottom line this lip product is the worst I’ve been hearing lots of people say they are taking this back to the store refund time. Now l must say l’m some one who experiments with making product my self so l just had to try changing the formula to see if l could make it work yes l’m a lip makeup junkie for life. One other thing l really hate is when a company goes all out pushing a product that really isn’t what they claim . Yes l tried everything l could to make this work exfoliating my lips before applying l think l will stick to revamping this enough to maybe get some use out of it . No l do not recommend this lip product.

1 of 1 people found this helpful.

Concealers -Maybelline - Instant Age Rewind Eraser Dark Circles

on 10/16/2017 12:59:00 PM


Overall i really like this concealer. The coverage is good, doesnt really crease (little to none), great staying power and layers on top of liquid foundation really nicely. It also does a great job at brightening up my dark circles, and i really enjoy the tingling cooling sensation when applying it to my under eyes. Only "problem" that i have with it is not with the formula itself, but with the packaging. I would personally prefer a doe foot applicator, but thats mostly just me since i'm an absolute idiot at gauging how much products comes out from the twist and turn sponge tip applicator that this concealer came with.

1 of 1 people found this helpful.

Brows -Maybelline - Brow Tattoo Gel Tint

on 10/16/2017 10:49:00 AM


I used to get my brows tinted professionally but the hassle of going in regularly put me off it. This seemed like a convenient and cheap way to go back to tinting. I bought this when it was half price, so figured I had not much to lose from trying it.

I read some people found the colours too orange. I bought the grey brown to avoid this, and while it was slightly greenish as some people complained of, I didn't find it to be a massive issue. It was a subtle green tinge on me that was only noticeable because I searched for it.

It wasn't terrible - it did tint my brows and lasted for approximately the 3 days it promises. But I just prefer the control and more natural look when I use my Anastasia Beverly Hills pomade, despite the added effort. This would probably suit someone who really can't be bothered doing their eyebrows every morning and who just wants them to appear darker or thicker without having the ombré/light-to-dark effect that makes brows appear more natural.

Another issue I had was with the applicator brush. It lacks precision and the gel goes on as a big clump so it's very easy to accidentally overdraw.

This didn't work for me and I wouldn't repurchase but I can't say it's an absolutely horrible product - it just doesn't give me the look I'm after.

Back to Top