The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,156 products

94,651 reviews

60% would repurchase

Recent Maybelline Reviews

Pressed Powders -Maybelline - SuperStay Better Skin Skin-Transforming Powder

on 2/21/2017 12:28:00 AM


I have porcelain. its yellow undertone not pink..its a yellow that runs neutral once on so that's great! its also pale enough for me when hardly anything is... so no worries there...
the coverage is GREAT/ ill give it that for sure..buildable and starts as medium...
it didn't look too powdery or heavy at all
its just that I became all oily and splotchy much sooner than I would have liked and I don't with what I was using before... (loreal magic nude liquid powder and Maybelline the perfector powder..with that white swirl primer inside that I use as foundation by itself!) those two keep me oil free til late at night and covered too!
this one broke up around my nose.. oily with foundation gone
but looked so nice for first few hours so ill use it til its gone
so as not to waste money.
on non oily parts looks great..stayed... (after 10 hours)
looks natural and fresh like... coverage like I said is main thing.. its really good.

Mascara -Maybelline - The Rocket Volum' Express Waterproof

on 2/20/2017 10:14:00 PM


For stubborn lashes that will NOT hold a curl, this is the only mascara that has worked for me! High-end mascaras tend to be very thick and will weigh your lashes down! Will definitely respurchase. It does tend to clump a bit though.

Liquid -Maybelline - Dream Wonder Fluid Touch [DISCONTINUED]

on 2/20/2017 8:39:00 PM


This foundation really didn't work. To be fair I may not have spent enough time picking out my skin tone, and just rushed and grabbed two different ones because they were cheap and I had to go. One was too light, and one was too dark and yellow-toned. I should have grabbed the one between them. Neither looked natural. Mixing the two made it slightly better.

But the formula isn't right either. It doesn't cover spots. It's too liquid. When it's on, it actually makes me look like I have serious wrinkles when I don't. It seems to dry your skin a lot while still having a greasy feel. I can see why it was discontinued

Eye Shadow -Maybelline - Color Tattoo 24hr Cream Gel Shadow

on 2/20/2017 8:05:00 PM


I had quite high expectations for this product as I saw Lisa Eldridge use this in one of her videos. Unfortunately, this product did not work for me. Judging by the packaging and other influencer reviews, I thought this would be a nice dupe for MAC's paint-pots, however I don't think that is the case. Please bare in mind I have only tried one shade in the matte finish so I can't talk on behalf of the rest of the colours and finishes in these line of eye shadows. Some formulas may perform better than others.

For me, I intended to use these as an eye shadow base, I brought the nude shade (I can't remember the exact name) and found the formula INCREDIBLY dry. I found it extremely difficult to blend, even with a densely packed brush and found my self really tugging on my eyelids while trying to sheer this out. This also brought out every bit of texture on my lids and as a result, my shadows did not sit well on top, especially shimmers! As well as all of that, the product creased within a few hours and my eyelids are on the dryer side.

The only pro's I can give on this product is the packaging, which is personal preference of course, I like the glass pot, it gives the product a more luxurious feel. And the price is excellent, they're only £5 each with some nice colour choices, and the pigmentation is okay.

These may work if you're someone with minimal texture on your eyelids and have oilyer lids. I would avoid this if you're mature, have dry textured lids or any kind of creases. Overall, if you're thinking about buying on of these and using it as an eye shadow base, DON'T. I switched back to my primer potion very quickly :)

Mascara -Maybelline - Volum' Express The Colossal

on 2/20/2017 6:15:00 PM


This is the mascara both my mother and I use. It is a little on the expensive side but it is worth it. The product makes your eyelashes incredibly long and full. This is by far a staple in my makeup collection.

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