The Maybelline Company was created by a 19-year-old entrepreneur named Tom Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line. Williams renamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. In 1917 the company produced Maybelline Cake Mascara, ""the first modern eye cosmetic for everyday use"" and Ultra Lash in the 1960s, which was the first mass-market automatic

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2,150 products

94,425 reviews

60% would repurchase

Recent Maybelline Reviews

Lip Treatments -Maybelline - Baby Lips Lip Balm


My dad bought me a set of these for Christmas. I was pretty excited as I keep intending to buy lip balm and always forget.
I'm not big on the tint shades, but I like that you can actually see them, as most tints I've tried barely make any difference.
Other than that, nothing good to say about them.
My lips have never been very dry to begin, obviously winter comes in and they feel a little crinkly but for the most part they're fine.
Since I started wearing baby lips my lips have gone so dry and chapped. The skin on my lips is peeling and if I put more balm on it just makes it worse later on. It feels like I have a plasticy coat of cuts on my lips.
It's been unpleasant as hell, I've stopped wearing it and my lips are getting slowly better.
They also feel very greasy as someone below mentioned.

Liquid -Maybelline - FIT Me Foundation (Matte + Poreless)

on 1/18/2017 9:56:00 PM


Although I have pretty dry skin in winter, this foundation still remains on my top shelf. It's matte but does not cling onto my dry patches. Due to my career, I can't always check my makeup during the day but I know this foundation will look fabulous for at least 14 hours on my skin in room temperature with no touch up.

1 of 1 people found this helpful.

Mascara -Maybelline - Volum' Express The Falsies

on 1/18/2017 8:34:00 PM


One of my all time favorite mascaras for the following reasons: it's not too wet/not too dry, creates natural looking fanned out lashes that are not spidery, has a curved pipe-cleaner style wand that is not too large, does not flake or smudge, is inexpensive, and is easy to remove. Would repurchase.

2 of 2 people found this helpful.

Liquid -Maybelline - Dream Liquid Mousse

on 1/18/2017 4:27:00 PM


I read about this Maybelline Dream Liquid Mousse foundation on Paula's Choice Beautypedia as being one of the "Best of the Best" in liquid foundations, so I HAD to try it, because I love Paula and usually her take on products is so accurate. Not this time. At least not for me. It has a nice pump dispenser that broke within a few weeks of purchasing it, and the formula and blendability of this makeup is good, but where it falls short is on the shade selection. I am NW20, and I always turn to Findation website to choose my foundation shade choice. Those of you who haven't tried Findation need to see this site at once! It is great at helping you choose your foundation shade for any particular brand and formula. So Findation showed that I should use Classic Ivory in this particular makeup. The Classic Ivory went VERY orange on me, just could NOT get it to blend in to look natural. I liked the foundation's feel and the way it blended out, but it lost me on shade choices. If you are lucky enough to be able to find a shade match, this might just be your HG foundation. Fortunately I have found mine, in Revlon Colorstay for Combination/Oily skin.

Lipstick -Maybelline - Color Sensational MATTE

on 1/18/2017 4:00:00 PM


I have it in Touch of Spice, Clay Crush, and Daringly Nude. Love, love, love the colors of this line! TOS is a mauvey purplish brown, while CC has that reddish brown hue. The staying power is amazing even after eating, and it has a nice mashmallow-y scent to it when you open the tube.

However, I think I got a bad tube of Daringly Nude. When it sets on my lips after a minute or two, it looks flaky and cracked even when worn alone or on top of a lip liner. :( Real bummer since the color is the perfect light pinky brown on me. I'm torn between buying another tube or just buying one of the pretty close dupes
that I found in MAC and Makeup For Ever (a LOT pricier though).

1 of 1 people found this helpful.

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