L'Oréal S.A. is a French cosmetics company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States

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3,360 products

83,782 reviews

63% would repurchase

Recent L'Oreal Reviews

Hair Color -L'Oreal -Extra Light Ash Blonde Excellence Creme


I have highlights that are similar to Taylor Swift's natural color and I wanted them to be a bit brighter. Thank god I did a strand test because this turned my hair darker and it was steel grey due to the large quantities of blue in the dye. I would not recommend this unless you have ultra orange brassy hair that needs to be corrected.

3 of 3 people found this helpful.

Mascara -L'Oreal -Voluminous Lash Paradise Waterproof


I LOVE this mascara, my new favourite.

For reference I also love: Maybelline Lash Sensational WP + Too Faced BTS WP, however I think this exceeds both.

Gives you long fluttery separated lashes.

1 of 1 people found this helpful.

Mascara -L'Oreal -Voluminous Lash Paradise Mascara

on 6/21/2018 8:53:00 AM


Read raving reviews about it and decided to give a drugstore mascara a try. To be honest, I like nothing about it - it clumps, the brush isn't convenient to use and collects huge amount of mascara, especially on the bottom. It doesn't flake on me, but it just looks so blah that it doesn't give you the "hello beautiful" feeling you get when you put on mascara. I also read somewhere that mascara formulas are pretty much the same in terms of low- and high-end ones, it's the brush that makes the difference. So I stuck an Armani mascara brush into this tube, but didn't work either. So a big disappointment(

2 of 2 people found this helpful.

Lipstick -L'Oreal -Colour Riche in Fairest Nude


I just started exploring nude lippies. Yes I'm a little late in the game seeing how long they've been trending, but I'm pale and cool toned so I always felt discouraged in finding one that doesn't look like dirt on my skin tone. I was intrigued by this one because everyone describes it differently online. I would call this one a brown with pink undertones on my very fair cool toned skin, but it's still on the fair side. Super Opaque and you don't need that many swipes. It is as brown as I can possibly go for my complexion though! I like that it's a "true nude" on me, but I still have to wrap my head around the idea of me wearing a nude so it's going to take me some time to warm up to this one.

1 of 1 people found this helpful.

Foundations -L'Oreal -Infallible Total Coverage

on 6/20/2018 7:51:00 PM


The colours are limited in this range. I use the darkest available in the UK, Coca I think and the next one lighter Almond.

The dark one has a red undertone and is too red / deep for my my skin tone. The Almond is a huge jump in shade range...has a yellow to neutral undertone. It is too light for my skin tone. In the UK you can not return unmatched makeup. So you have to be all in if there are no testers.

So I mix up little tester pots of the 2 shades, as I have different under tones on my face, so 2 pots. Red - golden around my mouth and outer perimeter of face and under cheek bones. Neutral to yellow (in the summer months) on my forehead, nose, cheek bones. This way I also do not need to separately highlight and contour as I am lazy. I used a little moisturiser to thin it out in the pots, as the product is way too thick, this allows me to use my fingers to pat it on. This way it takes off the grey cast from my sunscreen. I also use a little powder on top and I have a natural looking base that I am happy with.

A lot of work for a product of this type, but I have found a way of using it up so a win. As for mattifying? Because I mix it with moisturiser I feel I can not comment. As for full coverage, well I do not need full coverage, but the pigmentation in this product is dense so can take a little dilution.

No I wouldn't but again due to shade range, if they had colours in my shade I might as the price is accessible for me to buy the 2 undertone shades I need. (Works out as £20 for the 2, the price of a mid range foundation).

2 of 2 people found this helpful.

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